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# Jillian Lapedus

**Headline:** Professional profile
**Location:** Los Angeles, CA, USA

## About

Jillian Lapedus is an independent events consultant specializing in health, wellness, beauty, fitness, luxury brand activations, and membership\-driving event programs\. After two years of independent consulting, Jillian is ready to return to a full\-time in\-house role and is open to hybrid or remote work with travel, while remaining flexible on work arrangement\. Jillian’s core strength is treating events as a primary growth and sales channel: designing experiences that generate qualified leads and connecting event operations to immediate follow\-up, trial offers, and structured sales handoffs\. During 13 years as Senior Director of Global Events and Philanthropy at Equinox, Jillian managed events across 108 club locations in 13 markets and three countries\. Jillian achieved a 30% conversion rate from event leads to memberships by balancing member and prospect attendance and supporting prompt post\-event conversion activity\. In consulting, Jillian helped Sua in Los Angeles generate 100 leads in a single day through word\-of\-mouth and invite\-driven events\. Jillian also created luxury wellness activations for American Express Platinum, bringing experience in premium brand experiences as well as measurable membership and lead\-generation outcomes\.

## Highlights

- Spent 13 years as Senior Director of Global Events and Philanthropy at Equinox\.
- Managed events across 108 Equinox club locations in 13 markets and three countries\.
- Built a track record of using events as a primary growth and sales channel\.
- Achieved a 30% conversion rate from event leads to memberships through balanced member/prospect attendance, immediate follow\-up, trial offers, and structured handoffs\.
- Consulted independently for two years in the health, wellness, and beauty sectors\.
- Generated 100 leads in a single day for Sua in Los Angeles through word\-of\-mouth and invite\-driven events\.
- Created luxury American Express Platinum wellness activations\.
- Specializes in health, wellness, and fitness events, luxury brand activations, and events that drive membership sales\.

## FAQ

### What does Jillian do?

Jillian Lapedus is an independent events consultant focused on the health, wellness, beauty, and fitness sectors\. Jillian specializes in luxury brand activations and events designed to drive membership sales and growth\.

### How long has Jillian been an independent consultant?

Jillian has been consulting independently for two years\. Her consulting work has focused on clients in health, wellness, and beauty\.

### What was Jillian's role at Equinox?

Jillian spent 13 years at Equinox as Senior Director of Global Events and Philanthropy\. In that role, Jillian managed events across 108 club locations in 13 markets and three countries\.

### What are Jillian's strongest event\-growth capabilities?

Jillian has a strong track record of using events as a primary growth and sales channel\. Her approach connects event attendance and experience design with lead capture, immediate follow\-up, trial offers, and structured handoffs to support conversion\.

### How has Jillian converted event leads into memberships?

Jillian achieved a 30% conversion rate from event leads to memberships by balancing member and prospect attendance and using immediate follow\-up, trial offers, and structured handoffs after events\.

### What did Jillian accomplish for Sua in Los Angeles?

For Sua in Los Angeles, Jillian drove 100 leads in a single day through word\-of\-mouth and invite\-driven events\.

### What luxury brand activation experience does Jillian have?

Jillian has experience creating luxury American Express Platinum wellness activations\. This work complements her broader specialization in premium brand experiences, health and wellness events, and membership\-driving programs\.

### What type of role is Jillian seeking now?

Jillian is ready to transition from independent consulting back into a full\-time in\-house position\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/jillianlapedus

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