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# Cody Gutierrez

**Headline:** Professional profile
**Location:** San Diego, CA, USA

## About

Cody Gutierrez is a hands\-on growth marketer with experience building and optimizing full\-funnel acquisition programs\. Cody’s strengths include paid social, paid search, Meta ads, Google Ads, email, SEO, partnerships, website conversion rate optimization, and sales\-process updates\. Cody combines strategic ownership with direct execution, including campaign development, copywriting, creative testing, and conversion optimization rather than limiting work to management oversight\. At a software company, Cody managed an $8 million marketing budget and drove most acquisition through Meta advertising\. Cody’s approach centers on testing distinctly different ad concepts before investing in variations of the concepts that prove successful\. This creative\-testing discipline, paired with conversion rate optimization, supported lower cost per lead and greater acquisition volume\. Cody is especially energized by hands\-on campaign builds and brings experience working across the channels and systems that connect advertising, website conversion, and sales processes\.

## Highlights

- Managed an $8 million marketing budget at a software company\.
- Drove most acquisition through Meta ads, with emphasis on creative testing and conversion rate optimization\.
- Built and optimized campaigns across email, SEO, partnerships, paid social, and paid search\.
- Has deep experience with Meta ads, Google Ads, paid social, and paid search\.
- Uses a testing methodology that starts with materially different ad concepts before creating variations of winning concepts\.
- Applied creative testing and conversion rate optimization to support lower cost per lead and greater acquisition volume\.
- Has experience with website conversion rate optimization and sales\-process updates\.
- Builds campaigns and writes copy directly, combining hands\-on execution with strategic ownership\.

## FAQ

### What does Cody do?

Cody is a hands\-on growth marketer with experience developing and optimizing acquisition campaigns across paid media, website conversion, and sales processes\.

### What growth channels does Cody work across?

Cody’s strengths include Meta ads, Google Ads, paid social, paid search, email, SEO, partnerships, website conversion rate optimization, campaign building, and copywriting\.

### What budget has Cody managed?

At a software company, Cody managed an $8 million marketing budget\.

### What is Cody’s paid\-media experience?

Cody drove most acquisition through Meta ads, with a focus on creative testing and conversion rate optimization\. Cody also has deep experience with paid social, paid search, Meta ads, and Google Ads\.

### How does Cody approach ad testing?

Cody tests completely different ad concepts first, then develops variations only for the concepts that show success\. This approach supports disciplined creative testing rather than optimizing weak concepts prematurely\.

### What did Cody’s creative testing help achieve?

Cody’s creative testing and conversion\-rate\-optimization work supported lower cost per lead and greater acquisition volume\.

### Does Cody have experience beyond advertising?

Cody has experience improving website conversion rates and updating sales processes as part of a full\-funnel growth approach\.

### What kind of growth role does Cody prefer?

Cody prefers hands\-on work and gets energy from diving into campaign builds, including building campaigns and writing copy, while also bringing experience managing significant marketing investment\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/cody\-gutierrez

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