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# Neha Singh

**Headline:** Senior Data Analyst \| Tableau Developer \| BI & Analytics Engineer \| SQL \| ETL \| Tableau Server \| AWS \| Python \| Data Visualization \| Turning Data into Business Impact
**Profession:** Sr\. Data Analyst / Tableau Developer
**Location:** Dublin, California, United States

## About

Neha Singh is a Senior Data Analyst and Tableau Developer at Meta, where she engineers scalable ETL pipelines, data\-quality controls, governance practices, and Tableau reporting for analytics stakeholders\. With 9\+ years of experience across banking, fintech, technology, and SaaS environments, Neha builds business intelligence solutions that connect reliable data to clear operational decisions\. She is strongest in Tableau Desktop, Tableau Server, Tableau Prep, advanced SQL/T\-SQL, SSIS\-based ETL, dimensional modeling, dashboard performance tuning, and multi\-node Tableau Server administration\. Her work spans SQL Server, Oracle, Teradata, MySQL, AWS\-hosted databases, data lakes, and warehouses\. Neha has delivered 60\+ production dashboards serving 400\+ business users, reduced dashboard load times by up to 80%, and supported client operational gains of 20%\+\. At Meta, she has built 20\+ ETL pipelines processing more than 1 TB daily while sustaining 99\.5%\+ data\-quality pass rates\. Her projects include finance, expense\-management, banking, real estate, quote\-to\-cash, and service\-desk analytics\. Neha pairs stakeholder requirements gathering and data storytelling with meticulous data cleaning, using Python, Pandas, NumPy, and complex SQL to investigate duplicates, nulls, missing values, and other data\-quality issues\. She emphasizes simple dashboard design, clear KPIs, limited colors, and understandable analytics for varied audiences\.

## Services

- JIRA
- Scrum
- Agile
- UAT
- requirements elicitation
- executive reporting
- data storytelling
- KPI design
- lineage documentation
- metadata
- data quality validation
- data governance
- Redshift
- RDS
- S3
- AWS
- macros
- pivot models
- Power Query
- Advanced Excel
- Salesforce
- SOQL
- SAS
- R
- Python
- star / snowflake schemas
- dimensional modeling
- data lake / warehouse ingestion
- SSRS
- Meta

## Highlights

- Engineered 20\+ scalable ETL pipelines on Meta’s Data Swarm platform, processing more than 1 TB of daily data from APIs, relational databases, and flat files into lake and warehouse targets\.
- Automated Data Swarm workflow orchestration, dependency scheduling, and failure alerting at Meta, reducing pipeline incident\-resolution time by approximately 40%\.
- Sustained 99\.5%\+ data\-quality pass rates on curated Meta datasets through layered validation and reconciliation controls\.
- Published Meta Tableau dashboards tracking pipeline SLAs, freshness, and volume anomalies, and cataloged lineage across 15\+ source systems\.
- Architected Sunflower Lab’s Expensive expense\-management analytics suite for 200\+ active projects and 30\+ approval managers, reducing budget overruns by approximately 18%\.
- Reduced Sunflower Lab dashboard load time from more than 40 seconds to under 8 seconds using extract strategy, context filters, and pre\-aggregated sources\.
- Consolidated 12\+ heterogeneous source feeds using Tableau Prep and SQL at Sunflower Lab, eliminating approximately 10 hours of monthly manual preparation\.
- Automated Sunflower Lab Excel deliverables, reducing a three\-day reporting cycle to same\-day turnaround\.
- Delivered SMBC operational dashboards adopted by a 100\+ member customer\-service organization for daily review\.
- Implemented Tableau row\-level security and AWS data\-protection controls for sensitive banking customer data at SMBC\.
- Directed SMBC UAT and trained 40\+ end users, driving self\-service adoption and retiring 15\+ legacy static reports\.
- Built R, Python, and SAS pipeline\-forecasting models at PEAC Solutions, improving forecast accuracy by approximately 20%\.
- Optimized PEAC stored procedures, triggers, and analytical queries, reducing critical report runtimes by approximately 35%\.
- Sustained a two\-week Agile/Scrum release cadence across four concurrent PEAC dashboard workstreams\.
- Configured Tableau Server report subscriptions and alert schedules for 60\+ PEAC sales and property\-management recipients\.
- Built NeenOpal’s Opertx quote\-to\-cash analytics the client realized a 23% efficiency gain within one quarter of rollout\.
- Designed SQL Server and AWS\-hosted dimensional schemas at NeenOpal that supported sub\-second aggregation across finance and subscriber datasets\.
- Developed Indium Software’s F1Zilla service\-desk analytics, improving ticket\-resolution time management by 24%\.
- Administered Tableau Desktop and Server in Indium Software’s multi\-server environment, including installation, configuration, upgrades, and permissions\.
- Documented Tableau and database standards at Indium Software, accelerating onboarding for five new analysts\.
- Delivered 60\+ production dashboards serving 400\+ business users across banking, fintech, technology, and SaaS environments\.
- Achieved dashboard load\-time reductions of up to 80% and operational gains of more than 20% for client organizations\.
- Built geographic heat maps and growth\-forecasting views at Sunflower Lab to direct sales coverage toward under\-penetrated subscriber territories\.
- Created SQL\-based Sunflower Lab supply\-chain reporting that standardized order\-fulfillment and cycle\-time metrics across procurement, warehouse, and finance\.
- Advanced report availability at SMBC from next\-day to same\-day delivery by streamlining ETL workflows with data\-engineering partners\.
- Extracted Salesforce CRM data with SOQL at PEAC Solutions, integrating sales activity into pipeline dashboards without manual exports\.
- Embedded real\-time Tableau Server drill\-down dashboards in a NeenOpal client portal for external subscriber organizations\.
- Co\-developed PySpark ingestion and transformation pipelines at NeenOpal to feed curated analytics layers\.
- Validated spreadsheet and MySQL data migrations at Indium Software using views, stored procedures, and custom SQL before release\.
- Built finance analytics dashboards that tracked retention and geographic trends, with an emphasis on clear KPIs and accessible data storytelling\.

## Experience

- **Sr\. Data Analyst / Tableau Developer at Meta** (2024\-12\-01–2025\-08\-01) — Engineered 20\+ scalable ETL pipelines on Meta's Data Swarm platform, ingesting data from APIs, relational databases, and flat files into data lake and warehouse targets processing 1TB\+ daily\. • Automated workflow orchestration, dependency scheduling, and failure alerting within Data Swarm, reducing pipeline incident resolution time by ~40%\. • Deployed layered validation and reconciliation checks across ingestion stages, sustaining 99\.5%\+ data quality pass rates on curated datasets feeding downstream analytics\. • Published Tableau dashboards over warehouse marts to track pipeline SLAs, data freshness, and volume anomalies for crossfunctional engineering and governance teams\. • Cataloged data lineage and enforced governance standards across 15\+ source systems in partnership with data stewardship teams\.
- **Data Analyst / Tableau Developer at Sunflower Lab** (2021\-06\-01–2024\-11\-01) — Architected Expensive, an expense\-management analytics suite giving finance leadership and 30\+ approval managers real\-time budget\-vs\-actual visibility across 200\+ active projects, reducing budget overruns by ~18%\. • Optimized workbook performance through extract strategy, context filters, and pre\-aggregated data sources, cutting average dashboard load time from 40\+ seconds to under 8\. • Consolidated 12\+ heterogeneous source feeds into governed datasets using Tableau Prep flows and SQL transformations, eliminating ~10 hours of manual preparation monthly\. • Scheduled incremental extract refreshes on Tableau Server for weekly and monthly reporting cycles, guaranteeing same\-day data accuracy for month\-end close\. • Built geographic heat maps and growth\-forecasting views segmenting subscribers by region, directing sales coverage toward under\-penetrated territories\. • Engineered SQL\-based supply chain reporting on order fulfillment rates and cycle times, standardizing metric definitions a
- **Data Analyst / Tableau Developer at Sumitomo Mitsui Banking Corporation – SMBC Group** (2020\-03\-01–2021\-05\-01) — Delivered agent\-performance, customer\-satisfaction, and product\-profitability dashboards adopted by a 100\+ member customer service organization for daily operational review\. • Authored complex T\-SQL with window functions, CTEs, and multi\-source joins against multi\-million\-row banking datasets to reconcile disparate systems for integrated reporting\. • Implemented row\-level security in Tableau and AWS data\-protection controls aligned to banking regulatory requirements for sensitive customer data\. • Streamlined ETL workflows with data engineering partners, advancing report availability from next\-day to same\-day delivery\. • Directed UAT cycles and trained 40\+ end users on dashboard adoption, driving self\-service usage and retiring 15\+ legacy static reports\.
- **Data Analyst / Tableau Developer at PEAC Solutions** (2018\-12\-01–2020\-02\-01) — Led end\-to\-end BI delivery for Real Pro, covering property management, sales pipeline forecasting, and agent revenue reporting, from requirements through production support\. • Developed predictive pipeline\-forecasting models in R, Python, and SAS, improving forecast accuracy ~20% over the prior spreadsheet\-driven process\. • Engineered SSIS packages with embedded data\-quality and cleansing rules feeding Tableau and SSRS reporting layers from SQL Server, Oracle, and Teradata sources\. • Extracted Salesforce CRM data via SOQL queries to integrate sales activity into pipeline dashboards without intermediate manual exports\. • Optimized stored procedures, triggers, and analytical queries, cutting critical report runtimes by ~35%\. • Delivered iterative releases within Agile/Scrum ceremonies, sustaining a two\-week cadence across 4 concurrent dashboard workstreams\. • Published customized report subscriptions and alert schedules on Tableau Server for 60\+ recipients across sales and propert
- **Data Analyst / Tableau Developer at NeenOpal Inc\.** (2017\-07\-01–2018\-11\-01) — Built Opertx quote\-to\-cash operational analytics spanning request, quotation, order, invoice, and receivables stages • client realized a 23% efficiency gain within one quarter of rollout\. • Constructed real\-time drill\-down dashboards embedded in the client portal via Tableau Server, exposing live KPIs to external subscriber organizations\. • Designed dimensional schemas in SQL Server and AWS\-hosted databases to support sub\-second aggregation across finance and subscriber datasets\. • Co\-developed PySpark ingestion and transformation pipelines with data engineering to feed curated analytics layers\. • Monitored Tableau Server activity and usage statistics, remediating capacity bottlenecks ahead of peak reporting periods\. • Created Excel templates tracking production shifts, operator performance, and downtime, tightening reporting cadence for operations leadership\. • Elicited business processes from client stakeholders at micro and macro levels, mapping each KPI to an owning process
- **Data Analyst / Tableau Developer at Indium Software** (2016\-08\-01–2017\-06\-01) — Developed F1Zilla service\-desk analytics covering SLA attainment, severity by region, departmental workload, and weekly intake trends, improving ticket\-resolution time management by 24%\. • Administered Tableau Desktop and Server in a multi\-server environment: installation, configuration, upgrades, and user/group/project permission management\. • Applied LOD expressions, data blending, actions, parameters, and background maps to deliver advanced interactive analysis on fact/dimension models\. • Validated data migrating from spreadsheets and MySQL into Tableau using views, stored procedures, and custom SQL, resolving discrepancies before release\. • Documented Tableau and database configurations, workflows, and development standards, accelerating onboarding of 5 new analysts\.

## Education

- Master's degree, Master of science — Kanpur University, India (2008\-04\-01–2010\-05\-01)
- Bachelor's degree, Bachelor of Science — V\.B\.S Purvanchal University (2004\-03\-01–2007\-06\-01)

## FAQ

### What does Neha do?

Neha is a Senior Data Analyst and Tableau Developer at Meta\. She engineers ETL pipelines on Meta’s Data Swarm platform, implements data\-quality and governance controls, and publishes Tableau reporting for engineering and governance stakeholders\.

### What are Neha’s core technical strengths?

Neha specializes in Tableau Desktop, Tableau Server, Tableau Prep, Tableau Cloud, dashboard performance tuning, Tableau Server administration, advanced SQL and T\-SQL, SSIS, data ingestion, dimensional modeling, data quality, and data governance\. She also works with Python, PySpark, R, SAS, AWS, Salesforce, SOQL, SSRS, Excel automation, and business\-intelligence delivery practices including Agile, Scrum, UAT, requirements elicitation, KPI design, executive reporting, metadata, and lineage documentation\.

### What has Neha accomplished at Meta?

At Meta, Neha engineered 20\+ scalable Data Swarm ETL pipelines that ingest APIs, relational databases, and flat files into data\-lake and warehouse targets processing more than 1 TB daily\. She automated orchestration, dependency scheduling, and failure alerts, reducing pipeline incident\-resolution time by approximately 40% deployed validation and reconciliation checks that sustained 99\.5%\+ data\-quality pass rates and published Tableau dashboards for pipeline SLAs, data freshness, and volume anomalies\. Neha also cataloged lineage and enforced governance standards across 15\+ source systems with data\-stewardship teams\.

### What did Neha accomplish at Sunflower Lab?

At Sunflower Lab, Neha architected Expensive, an expense\-management analytics suite that gave finance leadership and more than 30 approval managers real\-time budget\-versus\-actual visibility across 200\+ active projects and reduced budget overruns by approximately 18%\. She reduced dashboard loads from more than 40 seconds to under 8 seconds through extract strategy, context filters, and pre\-aggregated sources consolidated 12\+ source feeds with Tableau Prep and SQL and eliminated approximately 10 hours of monthly manual preparation\. She also delivered same\-day month\-end data accuracy through incremental Tableau Server refreshes, geographic subscriber and growth\-forecasting views, supply\-chain reporting, and Excel automation that compressed a three\-day reporting cycle to same\-day turnaround\.

### What did Neha accomplish at Sumitomo Mitsui Banking Corporation \(SMBC Group\)?

At SMBC Group, Neha delivered agent\-performance, customer\-satisfaction, and product\-profitability dashboards used by a 100\+ member customer\-service organization for daily operational review\. She wrote complex T\-SQL using window functions, CTEs, and multi\-source joins against multi\-million\-row banking datasets created interactive customer segmentation heat maps and implemented Tableau row\-level security and AWS data\-protection controls aligned to banking regulatory requirements\. Neha helped move report availability from next\-day to same\-day delivery, directed UAT, trained 40\+ users, increased self\-service adoption, and retired 15\+ legacy static reports\.

### What did Neha accomplish at PEAC Solutions?

At PEAC Solutions, Neha led end\-to\-end BI delivery for Real Pro, including property management, sales\-pipeline forecasting, and agent\-revenue reporting\. She built predictive pipeline\-forecasting models in R, Python, and SAS that improved forecast accuracy by approximately 20% over the prior spreadsheet process\. Neha developed SSIS packages with data\-cleansing and quality rules for Tableau and SSRS reporting from SQL Server, Oracle, and Teradata integrated Salesforce CRM data with SOQL and improved critical report runtime by approximately 35% through query, stored\-procedure, and trigger optimization\. She sustained two\-week Agile/Scrum releases across four dashboard workstreams and configured Tableau Server subscriptions and alerts for 60\+ recipients\.

### What did Neha accomplish at NeenOpal Inc\.?

At NeenOpal, Neha built Opertx quote\-to\-cash analytics across request, quotation, order, invoice, and receivables stages the client realized a 23% efficiency gain within one quarter of rollout\. She embedded real\-time Tableau Server drill\-down dashboards in the client portal for external subscriber organizations, designed dimensional schemas in SQL Server and AWS\-hosted databases for sub\-second aggregation, and co\-developed PySpark ingestion and transformation pipelines\. Neha also monitored Tableau Server usage and capacity, created operational Excel templates, and mapped client business processes and KPI ownership before development to prevent rework\.

### What did Neha accomplish at Indium Software?

At Indium Software, Neha developed F1Zilla service\-desk analytics for SLA attainment, regional severity, departmental workload, and weekly intake trends, improving ticket\-resolution time management by 24%\. She administered Tableau Desktop and Server in a multi\-server environment, including installation, configuration, upgrades, and permissions\. Neha used LOD expressions, blending, actions, parameters, and background maps for interactive fact\-and\-dimension analysis validated spreadsheet and MySQL migrations with views, stored procedures, and custom SQL and documented configurations, workflows, and standards to accelerate onboarding for five new analysts\.

### What scale and business impact has Neha delivered?

Neha has delivered more than 60 production dashboards serving more than 400 business users\. Her work has cut dashboard load times by up to 80% and driven measurable operational gains of more than 20% for client organizations\.

### How does Neha approach dashboard design and stakeholder collaboration?

Neha gathers stakeholder requirements, explains dashboards to teams, and translates complex data into decisions that different audiences can understand\. She has built finance analytics dashboards tracking retention and geographic trends, and her dashboard approach emphasizes simplicity, focused KPIs, limited color use, and clear data storytelling\.

### How does Neha handle data quality and troubleshooting?

Neha is meticulous about data cleaning and dashboard accuracy\. She checks for duplicates, null values, and missing values writes complex SQL to validate data and troubleshoot issues and uses Python with Pandas and NumPy for cleaning and transformation\. Her troubleshooting approach starts with Python scripts and then uses SQL queries for deeper investigation\. She also uses AI tools such as Claude to assist with work\.

### Which data platforms and analytical methods does Neha use?

Neha’s data platform experience includes SQL Server, Oracle, Teradata, MySQL, AWS Redshift, RDS, S3, AWS\-hosted databases, data lakes, warehouse ingestion, and Elasticsearch\. Her modeling and query capabilities include star and snowflake schemas, dimensional modeling, query optimization, stored procedures, triggers, CTEs, window functions, PL/SQL, T\-SQL, custom SQL, table calculations, LOD expressions, data blending, actions, and parameters\.

### What is Neha’s education and language background?

Neha holds a Master of Science from Kanpur University in India and a Bachelor of Science from V\.B\.S Purvanchal University\. She lists English among her skills\.

### What tools does Neha use for analytics and reporting?

Neha’s analytics toolkit includes Tableau, Tableau Desktop, Tableau Server, Tableau Cloud, Tableau Prep, including Tableau Prep versions v8–2024\.x, dashboards, SSRS, Power BI, Advanced Excel, macros, pivot models, Power Query, Python, Pandas, NumPy, PySpark, R, SAS, Salesforce, SOQL, JIRA, and Claude\. She has hands\-on experience with ETL pipelines, data cleaning, transformation, Tableau Server monitoring, security, and reporting automation\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/neha\-singh\-53315b1a5

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