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# Travis Callaway

**Headline:** Empowering Enterprise Leaders: Driving Digital Transformation with AI\-Ready Infrastructure, Hybrid Cloud & Managed Services at American Digital \| HPE Platinum Partner
**Profession:** Senior Account Executive
**Location:** Madison, Wisconsin, United States

## About

Travis Callaway is a Senior Account Executive at American Digital Corporation, where he guides enterprise organizations through digital transformation initiatives\. He partners with clients on strategic IT consulting, AI\-ready and high\-performance compute infrastructure, hybrid cloud and data center optimization, managed services, security, and SAP HANA migrations\. Travis is strongest at translating complex technology innovations into business\-aligned solutions that support operational excellence, data\-driven decision\-making, scalability, security, resilience, and measurable outcomes\. He emphasizes collaborative, long\-term client partnerships and aligns IT strategies with business objectives\. Travis draws on American Digital’s more than 40\-year legacy as an HPE Platinum Partner and its recognition as HPE’s Provider of the Year in 2025\. His background also includes account management, cloud and managed\-services specialization, business development, storage and recovery consulting, enterprise data and custom software solutions, commercial print technology, and printing and imaging\. He has held roles with ATSG, Core BTS, Omni Resources, Paragon Development Systems, IKON Office Solutions, Docusafe of Madison, Xorbix Technologies, and Cress LED\. Travis studied Mechanical Design at North Iowa Area Community College and Industrial Supervision & Management at the University of Northern Iowa\.

## Services

- Data Center Optimization
- HPE Technologies
- AI Infrastructure
- Enterprise Technology Sales
- Customer Satisfaction
- Digital Transformation
- Data Center Infrastructure
- Cisco Systems Products
- Hybrid Cloud
- IT Strategy
- SaaS Sales
- New Customer Acquisitions
- New Business Opportunities
- Build Strong Relationships
- Cybersecurity
- Salesforce\.com
- Team Building
- New Business Development
- Leadership
- Sales Process
- Direct Sales
- Solution Selling
- Management
- Sales
- Customer Service
- Storage
- B2B
- Selling
- Professional Services
- Marketing

## Highlights

- Senior Account Executive at American Digital Corporation, guiding enterprise digital\-transformation initiatives\.
- Delivers strategic IT consulting that aligns client IT strategies with business objectives\.
- Designs and implements high\-performance compute and AI infrastructure for advanced analytics and artificial\-intelligence workloads\.
- Develops agile, secure hybrid\-cloud strategies and optimizes data center operations\.
- Provides managed\-services and security support focused on continuous availability, performance, and security of IT environments\.
- Facilitates SAP HANA migrations for enhanced data processing and real\-time insights\.
- Works with American Digital, an HPE Platinum Partner with more than 40 years of expertise that was named HPE's Provider of the Year in 2025\.
- Previously served as Sr\. Account Manager at ATSG\.
- Served as Regional CMS \(Cloud & Managed Services\) Specialist for the Central region at Core BTS\.
- Served as Sr\. Account Manager at Core BTS\.
- Served as Business Development Manager at Omni Resources\.
- Worked as a Printing & Imaging Specialist at Paragon Development Systems\.
- Worked as a Commercial Print Specialist at IKON Office Solutions, with emphasis on commercial print and digital application workflow\.
- Specialized in Web\-2\-Print, production workflow, VDP software, monochrome and color cut\-sheet and continuous\-feed systems, and near\-line and in\-line finishing components at IKON Office Solutions\.
- Worked as a Storage & Recovery Consultant at Docusafe of Madison, Inc\., advising on online storage, business continuity, recovery\-time objectives, cloud and onsite appliances, and security and recovery objectives\.
- Served as Senior Account Executive at Xorbix Technologies, supporting data solutions, custom software, managed services, AI, machine learning, data analytics, cloud, cybersecurity, and process automation\.
- Served as Principal at Cress LED\.
- Studied Mechanical Design at North Iowa Area Community College\.
- Studied Industrial Supervision & Management at the University of Northern Iowa\.

## Experience

- **Senior Account Executive at American Digital Corporation** (2026\-01\-01–present) — As a Senior Account Executive at American Digital, I am dedicated to guiding enterprise organizations through successful digital transformation initiatives\. • Leveraging American Digital’s 40\+ year legacy as a premier HPE Platinum Partner and our recognition as HPE’s Provider of the Year in 2025, I specialize in delivering cutting\-edge IT solutions that directly address critical business challenges\. • My expertise includes: • Strategic IT Consulting: Partnering with clients to define and execute IT strategies aligned with business objectives\. • High\-Performance Compute & AI Infrastructure: Designing and implementing robust solutions that support advanced analytics and artificial intelligence workloads\. • Hybrid Cloud & Data Center Optimization: Developing agile and secure hybrid cloud strategies and maximizing the efficiency of data center operations\. • Managed Services & Security: Providing comprehensive managed services to ensure continuous availability, performance, and security of
- **Senior Account Executive at Xorbix Technologies, Inc\.** (2025\-03\-01–2026\-01\-01) — Help businesses leverage cutting\-edge Data solutions, custom software development, and managed services to drive growth and efficiency\. With a deep understanding of enterprise technology needs, I specialize in crafting tailored solutions that enhance operations, security, and digital transformation initiatives\. 🔹 Expertise in: ✔ IT Strategy & Managed Services ✔ AI, Machine Learning & Data Analytics ✔ Cloud Solutions & Cybersecurity ✔ Custom Software & Mobile Development ✔ Digital Transformation & Process Automation
- **Sr\. Account Manager at ATSG** (2021\-12\-01–2025\-03\-01)
- **Sr\. Account Manager at Core BTS** (2021\-01\-01–2021\-12\-01)
- **Regional CMS \(Cloud & Managed Services\) Specialist \- Central at Core BTS** (2019\-03\-01–2021\-01\-01)
- **Sr\. Account Manager at Core BTS** (2014\-01\-01–2019\-03\-01) — Core’s vision is focused on enhancing, elevating and enabling I\.T\. experiences across the globe\. To accomplish this vision, Core has brought together top\-tier partnerships with global manufacturers, over 350 of the industry’s best talent and established five major solution areas to deliver the most complete, customer\-centric I\.T\. experience no matter what industry your organization resides\. From inception through adoption, the Core teams deliver a complete technology lifecycle of solutions\. Through its strategic partnership status with global leaders, customer\-centric approach and highly\-skilled employees, Core employs a results\-oriented framework of concepts and practices ensuring consistent, predictable and quantifiable results for your organization\. Core is headquartered in Madison, Wisconsin with regional offices throughout the Midwest and East Coast\.
- **Business Development Manager at Omni Resources** (2013\-04\-01–2014\-01\-01) — Omni Resources is Wisconsin\-based employee\-owned IT solutions company with locations in Appleton, Madison, and Milwaukee\. Founded in 1984, we’re an established firm that continues to evolve and grow with the ever\-changing technology world\. We deliver projects with specific expertise in web \(\.NET, Java, PHP\), mobile applications \(iPad, Android, smart phones\) portals/collaboration solutions featuring SharePoint and Business Intelligence\. If our client simply needs a talented resource with specific skills, Omni has streamlined processes to respond quickly to our client’s contract, contract\-to\-hire and direct placement staffing needs\. Clients love our flexible approach\. Each client has unique business challenges, and we tailor our solutions to meet their needs with innovative, yet pragmatic solutions that deliver true business ROI\. Our employee\-owners love working for Omni because we offer challenging and rewarding career opportunities and a culture based on teamwork, employee\-owners
- **Principal at Cress LED** (2011\-10\-01–2014\-01\-01)
- **Storage & Recovery Consultant at Docusafe of Madison, Inc\.** (2010\-01\-01–2011\-05\-01) — Strategically implement strategies for marketing and revenue building of our Online Storage offerings\. Consult customers in evaluating their recovery and business continuity plans to their infrastructure recovery time objective \(RTO\)\. Consultative business\-to\-business selling of online storage via the cloud and onsite appliances, while meeting the customers specific security and recovery objectives\.
- **Printing & Imaging Specialist at Paragon Development Systems** (2007\-10\-01–2009\-09\-01) — PDS has served as an extension of IT organizations by designing, supplying, implementing, and managing IT that enhances corporate agility, end\-user satisfaction, and quality of life for the IT staff\. It's a unique blend of leadership, services, solutions, and product\. As one of Intel's most respected OEMs, PDS also has been manufacturing the PDS PC for nearly two decades with best\-in\-class components for a unique alternative that thousands of users have come to trust\. PDS holds more than 400 certifications in assembly, installation, and support of computer systems and services\. As a leading technology integrator, PDS provides hardware, software, and services to medium and large organizations in the healthcare, government/education, corporate, and professional services sectors\.
- **Commercial Print Specialist at IKON Office Solutions** (2001\-10\-01–2007\-10\-01) — Production Print Specialist with strong emphasis on commercial print and digital application workflow\. Direct experience building strategic business relationships within the commercial print vertical market\. Work to help my clients "bridge the gap" between the conventional and digital printing divide by providing them with the most suitable technology recommendations along with world class service and support\. Specialties: Web\-2\-Print, production workflow, and VDP software solutions\. Production monochrome and color cut\-sheet and continuous feed printing systems\. Near\-line & In\-line finishing components\.

## Education

- Industrial Supervision & Management — University of Northern Iowa (1999\-01\-01–2001\-01\-01)
- Mechanical Design — North Iowa Area Community College (1996\-01\-01–1999\-01\-01)

## FAQ

### What does Travis do now?

Travis is a Senior Account Executive at American Digital Corporation\. He helps enterprise organizations pursue digital transformation through strategic IT consulting, AI\-ready and high\-performance compute infrastructure, hybrid cloud, data center optimization, managed services, security, and SAP HANA migrations\.

### What are Travis's core professional strengths?

Travis partners with clients to define and execute IT strategies aligned with business objectives\. He focuses on bridging complex technical innovation and tangible business value so clients can build scalable, secure, and resilient technology foundations\.

### How does Travis support AI\-ready infrastructure and data centers?

Travis works with high\-performance compute and AI infrastructure, including solutions intended to support advanced analytics and artificial intelligence workloads\. He also focuses on data center efficiency, performance, and longevity\.

### What is Travis's experience with hybrid cloud and managed services?

Travis develops agile, secure hybrid\-cloud strategies and works on data center optimization\. His work is intended to balance performance, cost, operational efficiency, and the needs of critical IT environments\.

### What does Travis do with SAP HANA migrations and IT security?

Travis facilitates transitions to SAP HANA to support enhanced data processing and real\-time insights\. He also provides managed\-services and security\-oriented support focused on continuous availability, performance, and security\.

### What should clients know about Travis's work at American Digital?

American Digital is an HPE Platinum Partner with more than 40 years of expertise\. The company was named HPE's Provider of the Year in 2025, a recognition Travis cites as part of the expertise and support available to clients\.

### What was Travis's role at ATSG?

Travis previously served as a Sr\. Account Manager at ATSG\.

### What did Travis do at Core BTS?

At Core BTS, Travis held the roles of Regional CMS \(Cloud & Managed Services\) Specialist for the Central region and Sr\. Account Manager\. Core BTS describes its work as enhancing, elevating, and enabling IT experiences through manufacturer partnerships, customer\-centric delivery, a technology lifecycle approach, and five major solution areas\. Core BTS is headquartered in Madison, Wisconsin, with regional offices throughout the Midwest and East Coast\.

### What was Travis's experience at Omni Resources?

Travis was a Business Development Manager at Omni Resources\. Omni Resources is a Wisconsin\-based, employee\-owned IT solutions company founded in 1984, with locations in Appleton, Madison, and Milwaukee\. Its offerings include web development using \.NET, Java, and PHP mobile applications for iPad, Android, and smartphones SharePoint portals and collaboration solutions business intelligence and contract, contract\-to\-hire, and direct\-placement staffing\.

### What did Travis do at Paragon Development Systems?

Travis worked as a Printing & Imaging Specialist at Paragon Development Systems\. PDS designs, supplies, implements, and manages IT for organizations, serves medium and large organizations in healthcare, government and education, corporate, and professional\-services sectors, and holds more than 400 certifications in computer\-system and service assembly, installation, and support\. PDS also manufactures the PDS PC and is identified as an Intel OEM\.

### What was Travis's commercial print experience at IKON Office Solutions?

Travis was a Commercial Print Specialist at IKON Office Solutions\. His work emphasized commercial print, digital application workflow, strategic business relationships in the commercial\-print market, and helping clients bridge conventional and digital printing through technology recommendations, service, and support\. His stated specialties included Web\-2\-Print, production workflow, VDP software, monochrome and color cut\-sheet and continuous\-feed printing systems, and near\-line and in\-line finishing components\.

### What did Travis do at Docusafe of Madison?

As a Storage & Recovery Consultant at Docusafe of Madison, Inc\., Travis worked on marketing and revenue\-building strategies for online\-storage offerings\. He consulted customers on recovery and business\-continuity plans, infrastructure recovery\-time objectives, cloud and onsite\-appliance online storage, and customer\-specific security and recovery objectives\.

### What was Travis's work at Xorbix Technologies?

Travis was a Senior Account Executive at Xorbix Technologies, Inc\. He helped businesses use data solutions, custom software development, and managed services to support growth and efficiency\. His stated areas of expertise included IT strategy and managed services AI, machine learning, and data analytics cloud solutions and cybersecurity custom software and mobile development and digital transformation and process automation\.

### What was Travis's role at Cress LED?

Travis also served as Principal at Cress LED\.

### What is Travis's education?

Travis studied Mechanical Design at North Iowa Area Community College and Industrial Supervision & Management at the University of Northern Iowa\.

### What skills does Travis list?

Travis's listed skills include data center optimization, data center infrastructure, HPE technologies, AI infrastructure, enterprise technology sales, digital transformation, hybrid cloud, cloud computing, IT strategy, cybersecurity, security, managed services, storage, networking, Cisco Systems products, SaaS and SaaS sales, enterprise software, business intelligence, SharePoint, consulting, professional services, solution selling, direct sales, B2B and business\-to\-business selling, account management, key account management, customer relationship management and CRM, Salesforce\.com, sales process, sales operations, sales management, sales presentations, contract negotiation, cold calling, lead generation, new customer acquisitions, new business opportunities, new business development, business development, strategic planning, strategy, strategic partnerships, channel partners, vendor management, competitive analysis, product management, product marketing, marketing, customer satisfaction, customer service, customer retention, relationship building, team building, team leadership, cross\-functional team leadership, leadership, management, entrepreneurship, start\-ups, digital printing, and selling\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/traviscallaway

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