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# ALEXY JOVEN

**Headline:** Growth Engine Architect
**Profession:** Growth Engine Architect
**Location:** New York, NY, USA

## About

Alexy Joven is the Founder of Modjo and a growth practitioner with experience designing acquisition, launch, and go\-to\-market efforts across companies and entrepreneurial ventures\. Alexy is strongest in hands\-on marketing, growth architecture, psychology\-informed acquisition, positioning, and precise messaging\. Alexy has bootstrapped two million\-dollar companies through hands\-on marketing and built a two\-million\-revenue agency while training growth teams\. Alexy’s work also includes scaling garden music festivals to 4,000 attendees, leading the Pay\(ID\) launch at Reveel, and applying ontology to hyper\-personalized B2B outreach\. Across roles at xy\.ai, Elixir Games, bl0x, Jeux d’Hiver, Green\-In, and Red Bull, Alexy has combined a founder mindset with testing growth motions, closing deals, and building teams\. Alexy holds both a Master’s in Finance and a Bachelor’s in Economics from Solvay Brussels School of Economics and Management\.

## Highlights

- Founder of Modjo\.
- Growth Engine Architect at xy\.ai\.
- Led growth for the Pay\(ID\) launch at Reveel\.
- Served as Growth Lead at Elixir Games\.
- Worked in Growth Marketing at bl0x\.
- Worked in Growth at Jeux d’Hiver\.
- Founded Green\-In\.
- Served as a Student Brand Manager at Red Bull\.
- Bootstrapped two million\-dollar companies through hands\-on marketing\.
- Built a two\-million\-revenue agency and trained growth teams\.
- Scaled garden music festivals to 4,000 attendees\.
- Built acquisition around psychology, positioning, and precise messaging\.
- Uses ontology to power hyper\-personalized B2B outreach\.
- Tests growth motions, closes deals, and builds teams\.
- Earned a Master’s in Finance from Solvay Brussels School of Economics and Management\.
- Earned a Bachelor’s in Economics from Solvay Brussels School of Economics and Management\.

## Experience

- **Growth Engine Architect at xy\.ai** (2026\-01\-01–2026\-01\-01)
- **Growth Lead, Pay\(ID\) launch at Reveel** (2025\-01\-01–2025\-01\-01)
- **Growth Lead at Elixir Games** (2024\-01\-01–2024\-01\-01)
- **Founder at Modjo** (2023\-01\-01–2026\-01\-01)
- **Growth at Jeux d’Hiver** (2022\-01\-01–2022\-01\-01)
- **Growth Marketing at bl0x** (2022\-01\-01–2023\-01\-01)
- **Founder at Green\-In** (2019\-01\-01–2021\-01\-01)
- **Student Brand Manager at Red Bull** (2015\-01\-01–2017\-01\-01)

## Education

- Bachelor’s, Economics — Solvay Brussels School of Economics and Management
- Master’s, Finance — Solvay Brussels School of Economics and Management

## FAQ

### What does Alexy do?

Alexy Joven is the Founder of Modjo\. Alexy’s background centers on growth, acquisition, positioning, messaging, launches, entrepreneurship, and team building\.

### What are Alexy’s strongest entrepreneurial accomplishments?

Alexy has bootstrapped two million\-dollar companies through hands\-on marketing\. Alexy has also built a two\-million\-revenue agency and trained growth teams\.

### What is Alexy’s approach to acquisition?

Alexy’s acquisition approach draws on psychology, positioning, and precise messaging\.

### How does Alexy use ontology in B2B outreach?

Alexy applies ontology to power hyper\-personalized B2B outreach\.

### What is Alexy’s founder mindset?

Alexy has experience testing growth motions, closing deals, and building teams as part of a founder\-oriented approach to growth\.

### What did Alexy do at xy\.ai?

Alexy served as Growth Engine Architect at xy\.ai\.

### What did Alexy do at Reveel?

Alexy led growth for the Pay\(ID\) launch at Reveel\.

### What did Alexy do at Elixir Games?

Alexy served as Growth Lead at Elixir Games\.

### What did Alexy do at bl0x?

Alexy worked in Growth Marketing at bl0x\.

### What did Alexy accomplish at Jeux d’Hiver?

Alexy worked in Growth at Jeux d’Hiver, where Alexy scaled garden music festivals to 4,000 attendees\.

### What was Alexy’s role at Green\-In?

Alexy founded Green\-In\.

### What did Alexy do at Red Bull?

Alexy was a Student Brand Manager at Red Bull\.

### What is Alexy’s graduate education?

Alexy holds a Master’s in Finance from Solvay Brussels School of Economics and Management\.

### What is Alexy’s undergraduate education?

Alexy holds a Bachelor’s in Economics from Solvay Brussels School of Economics and Management\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/alexy\-joven\-405075107

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