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# Alexandra B.

**Headline:** Growth marketer who builds products with AI | 0→500K monthly organic users, $0 paid | 9 startups, 2 exits
**Profession:** Head of Events & Community Marketing
**Location:** Santa Clara, California, United States

## About

Alexandra B. is Head of Events & Community Marketing at Sisters - Female Founders Initiative, a Silicon Valley community of women founders, operators, and investors. She leads events, community growth, positioning, go-to-market, audience development, and the development of the Sisters member platform. Alexandra also co-founded Koder.ai, where she leads go-to-market for an AI-powered app-development platform, and mentors early-stage founders on positioning, go-to-market, and first-customer acquisition. With 15 years in startups, nine zero-to-one product journeys, and two exits, Alexandra is strongest in building measurable growth systems across positioning, launches, SEO, content, outbound, customer development, and events. At AppMaster.io, she grew organic traffic from zero to 500,000 monthly unique users in nine months without paid spend, helped bootstrap the platform to more than 350,000 users and 100 enterprise customers, and supported its 2026 acquisition. She has built products across AI and computer vision, security, fintech, medtech, no-code, and government technology. Alexandra combines founder adaptability with operational experience, including end-to-end product delivery, technical hiring, enterprise sales, and community-led growth. She uses AI tools for websites, content, research, video, and custom-tool development.

## Services

- Community Management
- Product Management
- Pitch Development
- Startup Ecosystem
- Community Building
- Cold Email / Outbound
- Content Marketing
- Event Management
- Customer Development
- Growth Marketing
- Go-to-Market Strategy
- Strategic Customer Development
- Sales Processes
- Employee Relations
- Teamwork
- Search Engine Optimization \(SEO\)
- Inbound Lead Generation
- Startup Marketing
- Business Development
- Startup Development
- Organizational Effectiveness
- Collaborative Problem Solving
- Marketing Strategy
- Human Resources \(HR\)
- Business Strategy
- Organizational skills
- Business communication
- Problem-solving skills
- Recruiting
- Business Intelligence \(BI\)

## Highlights

- Leads events and community marketing at Sisters - Female Founders Initiative, a Silicon Valley community of women founders, operators, and investors.
- Runs approximately four Sisters founder-community events per week, including panels, pitch competitions, investor breakfasts, and podcasts.
- Drives Sisters community growth through positioning, GTM, and audience development across channels.
- Shaped Sisters’ community strategy and business model through analysis of the U.S. women’s-community market.
- Designed the Sisters web platform with member and startup profiles, matching, warm investor introductions, and a knowledge base, and leads its development.
- Co-founded Koder.ai and owns positioning, pricing, launch, and organic acquisition for its AI-powered app-development platform.
- Took Koder.ai from zero to public launch and is building its content, SEO, and outbound engine from scratch.
- Mentors early-stage founders on go-to-market, positioning, and first-customer acquisition, including founders building an AI coaching product, mental-health app, and student-support platform.
- Built experience across nine startups in 15 years and reports two exits.
- Grew AppMaster.io organic traffic from zero to 500,000 monthly unique users in nine months with $0 paid spend.
- Helped bootstrap AppMaster.io to more than 350,000 users and over 100 enterprise customers before its 2026 acquisition.
- Built AppMaster’s SEO growth system through SEO architecture, programmatic pages, intent clusters, and a content pipeline.
- Built Generated, an in-house AI content platform for niche and competitor analysis, semantic-core development, content plans, SEO strategy, content production, and automated interlinking.
- Built AppMaster’s outbound function on Lead Train, an in-house platform for automated lead sourcing, sequences, follow-ups, deliverability control, meeting booking, and A/B testing.
- Achieved 56% open rates with AppMaster’s in-house outbound system.
- Ran hundreds of customer-discovery interviews to inform AppMaster’s positioning and pricing.
- Closed AppMaster enterprise clients in fintech and healthcare, including HIPAA and PCI DSS environments and Visa.
- Represented AppMaster at TechCrunch.
- Built and launched seven products from zero at G1 Software.
- Built a face-recognition system at G1 Software that was acquired in 2018.
- Launched Activity Control for employee-activity monitoring, G1DLP for data-loss prevention, and Strazh document-verifying access-control terminals for secured facilities.
- Launched a medication-tracking information system, FeebMe fintech payments processing, and a mobile-device-management system for government facilities.
- Supported G1 Software business development, partnerships, contracts, product presentations, customers, suppliers, and institutional stakeholders.
- Supported a G1 Software company presentation delivered for the President of Kazakhstan.
- Supported certification and licensing processes for multiple G1 Software products.
- Led technical and business hiring at GSE LLP, hiring more than 100 employees.
- Conducted technical screening and interviews across Backend, Frontend, iOS, Android, and QA roles and managed hiring from sourcing through onboarding.
- Brings five years of founder-event experience and evaluates events as a measurable lead-generation channel with a target of 5x ROI.
- Uses AI tools for website creation, content, research, video, and custom-tool development.

## Experience

- **Head of Events & Community Marketing at Sisters - Female founders Initiative** (2026-08-01–present) — Silicon Valley community of women founders, operators and investors. - Lead Sisters events end to end - panels, pitch competitions, investor breakfasts, podcasts - Drive community growth: positioning, GTM and audience development across all channels - Shaped the community strategy and business model through my own analysis of the US women's-community market - Designed the Sisters platform - a full web product: member and startup profiles, matching, warm investor intros, knowledge base - and lead its development
- **Co-Founder & GTM Lead at Koder.ai** (2026-01-01–present) — AI-powered app development platform. • I own go-to-market: positioning, pricing, launch, and organic acquisition. • Took the product from zero to public launch • Building the content, SEO, and outbound engine from scratch
- **Startup Mentor at Silicon Valley startup community** (2025-03-01–present) — Mentoring early-stage founders on go-to-market, positioning, and getting their first customers\( AI coaching product, a mental health app, and a student support platform\)
- **Co-Founder — Growth & GTM \(SEO, Outbound, Customer Development\) at AppMaster.io** (2020-07-01–2026-03-01) — No-code development platform - bootstrapped to 350,000+ users, acquired in 2026. • Grew organic traffic from 0 to 500,000 monthly unique users in 9 months with $0 paid spend - SEO architecture, programmatic pages, intent clusters, content pipeline • Built the outbound function on Lead Train, an outbound platform we engineered in-house: automated lead sourcing, email sequences and follow-ups, warm-up and deliverability control, auto-booked meetings, and deeper A/B testing than any tool on the market - 56% open rates • Built Generated, an in-house AI content platform behind the SEO engine: niche and competitor analysis, semantic core, content plan, SEO strategy, pages, posts, and automated interlinking • Ran continuous customer development: hundreds of discovery interviews shaping positioning and pricing • Closed enterprise clients in fintech and healthcare \(HIPAA / PCI DSS environments, incl. • Visa\) • Represented the company at TechCrunch
- **Head Of Operations at G1 Software** (2019-07-01–2021-06-01) — Software development company and product studio • relocated with it from Astana to Santa Clara. • Built and launched 7 products from zero: a face recognition system \(acquired in 2018\), Activity Control \(employee activity monitoring\), G1DLP \(data loss prevention\), Strazh \(document-verifying access-control terminals for secured facilities\), Med-Tracking Information System \(medication tracking\), FeebMe \(fintech payments processing\), and a mobile device management system for government facilities • Ran delivery end to end: processes, deadlines, cross-team coordination - the operator years before the founder years
- **Business Development Manager at G1 Software** (2014-05-01–2019-07-01) — Worked across business development, partnerships, contracts, and strategic execution. • Managed relationships with customers, suppliers, and institutional stakeholders, and supported high-level product presentations and business initiatives. • Built strong experience in negotiation, stakeholder management, and complex coordination, including support for a company presentation delivered for the President of Kazakhstan. • Supported certification and licensing processes for multiple company products, strengthening my experience in navigating complex operational and regulatory requirements.
- **Human Resources Manager at GSE LLP** (2011-10-01–2014-05-01) — Led end-to-end hiring across technical and business functions, with a focus on building engineering teams. • Conducted technical candidate screening and interviews across Backend, Frontend, iOS, Android, and QA roles, and managed the hiring process from sourcing through onboarding. • Hired 100+ employees and built deep experience in technical recruiting, talent evaluation, and team building.

## Education

- Principles of Product/Market Fit — Stanford Continuing Studies
- De Anza College
- Associate's degree, Accounting and Finance — Eastern Agricultural and Technical College

## FAQ

### What does Alexandra do now?

Alexandra leads events and community marketing at Sisters - Female Founders Initiative, a Silicon Valley community for women founders, operators, and investors. She also serves as co-founder and GTM lead at Koder.ai and mentors founders in a Silicon Valley startup community.

### What are Alexandra’s core professional strengths?

Alexandra’s strengths include growth marketing, go-to-market strategy, positioning, product launches, SEO, content marketing, outbound, customer development, event marketing, community building, and enterprise sales. Her background also includes product management, business development, operations, technical recruiting, stakeholder management, and team building.

### What startup experience does Alexandra have?

Alexandra has 15 years of startup experience, has worked across nine startups and zero-to-one product launches, and reports two exits. Her experience spans AI and computer vision, security, fintech, medtech, no-code, software development, and startup-community work.

### What was Alexandra’s role at AppMaster.io?

At AppMaster.io, Alexandra served as co-founder responsible for growth and GTM across SEO, outbound, and customer development. The no-code platform was bootstrapped to more than 350,000 users, exceeded 100 enterprise customers, and was acquired in 2026.

### What growth results did Alexandra achieve at AppMaster?

Alexandra grew AppMaster’s organic traffic from zero to 500,000 monthly unique users in nine months with zero paid spend. She did this through SEO architecture, programmatic pages, intent clusters, and a content pipeline.

### What outbound work did Alexandra build at AppMaster?

Alexandra built AppMaster’s outbound function using Lead Train, an in-house outbound platform that supported automated lead sourcing, email sequences and follow-ups, warm-up and deliverability control, auto-booked meetings, and deep A/B testing. The system achieved 56% open rates.

### How did Alexandra use AI for AppMaster’s content and SEO work?

Alexandra built Generated, an in-house AI content platform supporting AppMaster’s SEO engine. Its capabilities included niche and competitor analysis, semantic-core development, content planning, SEO strategy, page and post creation, and automated internal linking.

### What customer development and enterprise work did Alexandra do at AppMaster?

Alexandra conducted hundreds of discovery interviews at AppMaster to shape positioning and pricing. She also closed enterprise clients in fintech and healthcare, including in HIPAA and PCI DSS environments and with Visa, and represented AppMaster at TechCrunch.

### What does Alexandra do at Koder.ai?

At Koder.ai, Alexandra owns go-to-market work for an AI-powered app-development platform, including positioning, pricing, launch, and organic acquisition. She took the product from zero to public launch and is building its content, SEO, and outbound engine from scratch.

### What does Alexandra lead at Sisters - Female Founders Initiative?

At Sisters, Alexandra leads panels, pitch competitions, investor breakfasts, and podcasts end to end. She runs about four founder-community events per week and has five years of founder-event experience.

### How has Alexandra shaped the Sisters community strategy?

Alexandra drives Sisters’ community growth through positioning, go-to-market, and audience development across channels. She shaped the community strategy and business model through her analysis of the U.S. women’s-community market.

### What product work has Alexandra done for Sisters?

Alexandra designed the Sisters platform as a web product with member and startup profiles, matching, warm investor introductions, and a knowledge base, and she leads its development.

### How does Alexandra approach event marketing?

Alexandra approaches events as a measurable lead-generation channel and expects events to produce five times return on investment. Her event-marketing experience includes converting attendees into paying customers through full-funnel GTM work.

### Who does Alexandra mentor and what does she help them with?

As a startup mentor, Alexandra advises early-stage founders on go-to-market, positioning, and winning their first customers. Her mentoring has included an AI coaching product, a mental-health app, and a student-support platform.

### What did Alexandra accomplish at G1 Software as Head of Operations?

As Head of Operations at G1 Software, Alexandra built and launched seven products from zero: a face-recognition system acquired in 2018 Activity Control, an employee-activity monitoring product G1DLP, a data-loss-prevention product Strazh, document-verifying access-control terminals for secured facilities a medication-tracking information system FeebMe, a fintech payments-processing product and a mobile-device-management system for government facilities. She also ran delivery across processes, deadlines, and cross-team coordination while G1 Software relocated from Astana to Santa Clara.

### What was Alexandra’s business development experience at G1 Software?

As Business Development Manager at G1 Software, Alexandra worked across business development, partnerships, contracts, strategic execution, customer and supplier relationships, and institutional stakeholders. She supported high-level product presentations and business initiatives, including a company presentation delivered for the President of Kazakhstan, and supported certification and licensing processes for multiple products.

### What did Alexandra do at GSE LLP?

As Human Resources Manager at GSE LLP, Alexandra led end-to-end hiring for technical and business functions, with an emphasis on engineering-team building. She screened and interviewed Backend, Frontend, iOS, Android, and QA candidates managed hiring from sourcing through onboarding and hired more than 100 employees.

### What is Alexandra’s education?

Alexandra completed Principles of Product/Market Fit at Stanford Continuing Studies in 2023, attended De Anza College in 2022, and earned an associate’s degree in Accounting and Finance from Eastern Agricultural and Technical College in 2016.

### What certifications and professional training does Alexandra have?

Alexandra holds certifications in CPR/AED/First Aid from the American Red Cross, the Acceleration program from Astana Hub, Marketing 2.0, Sales Management from Brian Tracy International, accounting courses, and Principles of Product/Market Fit from Stanford University.

### What languages and additional capabilities does Alexandra have?

Alexandra speaks English and Russian. She is proficient with AI tools for website creation, content, research, and video, and builds custom tools. Her listed capabilities also include community management, pitch development, sales processes, inbound lead generation, business intelligence, intellectual property, jurisprudence, accounting, employee relations, organizational effectiveness, communication, collaboration, problem solving, and organizational skills.

## Links

- LinkedIn: https://www.linkedin.com/in/alexandrabazhina

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