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# Fredrika Atkins

**Headline:** Professional profile
**Location:** &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;

## About

Fredrika Atkins is a healthcare sales leader with more than 17 years of experience selling to healthcare practitioners, building territories, and developing sales teams. She is seeking to apply her healthcare sales expertise in a broader role with expanded territory and team responsibilities. Fredrika’s strengths include consultative selling and coaching: she listens closely, identifies pain points, builds long-term trust, and adapts her approach to each individual rather than relying on a standard management formula. A hands-on manager, she conducts field rides with team members to uncover territory-development opportunities and provide practical coaching. Fredrika has managed a team of 26 people, including two managers, and has a record of helping underperforming team members improve through dedicated coaching. At JenCare Medical Center, where she served as Director of Sales, she collaborated on outreach, patient engagement, retention, and barrier-to-care initiatives. A colleague describes Fredrika as a creative, adaptable, action-oriented leader who is deeply committed to her team’s professional and personal success.

## Highlights

- Brings more than 17 years of experience selling to healthcare practitioners and building healthcare sales territories.
- Previously managed a team of 26 people, including two managers.
- Conducts hands-on field rides to identify sales opportunities and coach team members on territory development.
- Has a proven record of improving underperforming team members through dedicated, individualized coaching.
- Uses consultative selling centered on listening, understanding pain points, and building long-term trust.
- Applies consultative coaching by identifying individual needs and building credible relationships.
- Served as Director of Sales at JenCare Medical Center.
- Collaborated at JenCare Medical Center on outreach, patient engagement, retention, and identifying barriers to care.
- Led a holiday outreach initiative in which JenCare staff hosted an event for seniors at a residential facility the effort made residents feel valued and happy and established an ongoing relationship that led to new members.
- Received a 5/5 recommendation from Iva Elliott, LCSW, who described Fredrika as a positive, bold, action-oriented leader who thinks quickly and leads with excellence.

## FAQ

### What does Fredrika do?

Fredrika is a healthcare sales leader with more than 17 years of experience selling to healthcare practitioners and building territories. She has also led and coached sales teams.

### What is Fredrika looking for next?

Fredrika is looking to leverage her healthcare sales expertise in a broader-scope role with expanded territory and team responsibilities.

### How much healthcare sales experience does Fredrika have?

Fredrika has more than 17 years of experience selling to healthcare practitioners and building healthcare sales territories.

### What leadership experience does Fredrika have?

Fredrika previously managed a 26-person team that included two managers.

### What is Fredrika’s sales approach?

Fredrika practices consultative selling by listening carefully, understanding customer pain points, and building long-term trust.

### How does Fredrika coach sales team members?

Fredrika uses a consultative, individualized coaching approach. She focuses on understanding each person’s needs, building credible relationships, and avoiding cookie-cutter management methods.

### How does Fredrika develop territories and coach in the field?

Fredrika conducts field rides with team members to identify opportunities, find territory-development white space, and provide hands-on coaching.

### How does Fredrika support struggling team members?

Fredrika has a proven record of turning around underperforming team members through dedicated coaching tailored to the individual.

### What did Fredrika do at JenCare Medical Center?

At JenCare Medical Center, Fredrika served as Director of Sales and collaborated with Iva Elliott on outreach, patient engagement, retention, and identifying barriers to care.

### What do references say about Fredrika?

According to Iva Elliott, LCSW, who collaborated with Fredrika for three to four years at JenCare Medical Center, Fredrika is a natural leader who thinks creatively, pivots when needed, works strongly with others, and is highly committed to her team’s professional and personal success. Iva cited Fredrika’s leadership of a holiday outreach event for seniors at a residential facility, which helped residents feel valued and led to an ongoing relationship and new members. Iva describes Fredrika as warm, welcoming, proactive, bold, action-oriented, quick-thinking, and excellent at leadership, and gave her a 5/5 recommendation.

## Links

- LinkedIn: https://www.linkedin.com/in/fredrikaatkins

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