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# Tom Steiner

**Headline:** American AI Logistics | Sales Executive and Go-to-Market Leader
**Profession:** American AI Logistics | Sales Executive and Go-to-Market Leader
**Location:** Reston, Virginia, United States

## About

Tom Steiner is the Sales Executive and Go-to-Market Leader at American AI Logistics. He is an enterprise and strategic sales leader with experience across large and small companies, federal and international markets, cloud, cybersecurity, application delivery, e-commerce, and AI-focused go-to-market work. Tom’s strengths include full-cycle enterprise sales: sourcing and cold calling, shaping requirements early with decision-makers, managing RFPs, developing executive summaries and oral presentations, and closing complex opportunities. He also trains sales teams, develops sales plans, selects technology partners, and brings customer feedback and feature requests to product and marketing teams. Tom has sold distributed security and application-performance technology, including solutions comparable to Zscaler, as well as Akamai and Amazon Web Services. He was among the first people to sell AWS at a small-business systems integrator. His concrete results include independently sourcing and closing a $20 million enterprise deal, closing other multimillion-dollar opportunities, helping develop REAN Cloud’s first DoD Navy contract valued at more than $2 million, managing more than $10 million in client projects at Square D by Schneider Electric, and exceeding $1 million in gross-profit quota annually from 2021 through 2023 at Merlin Cyber. Tom holds a Bachelor of Science in Management, Technology & Operations from Georgia Institute of Technology and is interested in founding and early-stage-company roles.

## Services

- Government Acquisition
- Enterprise Account Management
- Federal Agencies
- Business Development
- Management
- Solution Selling
- Account Management
- Sales
- Sales Management
- Cloud Computing
- Business Intelligence
- Project Management
- Sales Process
- Direct Sales
- CRM
- E-commerce
- Business Strategy
- Strategy
- Strategic Planning
- Product Marketing
- Product Management
- Key Account Management
- Selling
- Sales Operations
- Competitive Analysis
- Program Management
- Start-ups
- Marketing
- Channel Partners
- B2B

## Highlights

- Serves as Sales Executive and Go-to-Market Leader at American AI Logistics.
- Independently sourced and closed a $20 million enterprise deal.
- Closed multiple multimillion-dollar deals across enterprise technology sales.
- Helped develop REAN Cloud’s first DoD Navy contract, valued at more than $2 million.
- Was the top sales performer at Merlin Cyber in 2021, 2022, and 2023.
- Exceeded 100% of quota at Merlin Cyber in each year from 2021 through 2023, generating more than $1 million in gross profit annually.
- Won new Merlin Cyber business with the Department of Health and Human Services, Department of Energy, and Department of Commerce.
- Managed more than $10 million in client projects at Square D by Schneider Electric.
- At hackedcv.ai, helped achieve a 40% increase in client interview invitations during the first month after strategy implementation.
- Sold distributed security and application-performance technology comparable to Zscaler.
- Sold Akamai and was among the first people to sell AWS at a small-business systems integrator.
- Delivered solutions across AWS infrastructure, Akamai CDNs, performance management, business intelligence and data analytics, and VoIP at LanTech.
- Managed LanTech business across the World Bank Group, International Finance Corporation, federal civilian agencies, DoD, and intelligence organizations.
- Built and maintained prime-contractor partner relationships to architect and deliver integrated technology solutions at LanTech.
- Managed and trained a sales team, set strategic direction, maintained a corporate sales plan, and selected technology partners at LanTech.
- Supported civilian and DoD cloud-adoption opportunities involving AWS GovCloud, Microsoft Azure, and Google Cloud Platform at Hitachi Federal.
- Held Enterprise Sales Manager and Senior Manager of Strategic Sales positions at Norton Shopping Guarantee.
- Served as an Enterprise Sales Manager at SaleCycle.
- Served as Senior Territory Manager at Apcela, whose platform included managed SD-WAN, cloud gateways, distributed security, and a core network in more than 50 carrier-neutral data centers globally.
- Worked at Apcela, a four-time Deloitte Technology Fast 500 company, Red Herring North American and Global 100 company, and three-time Inc. 500 company.
- Leads full-cycle enterprise sales, including cold calling, sourcing, requirements shaping, RFP management, executive summaries, oral presentations, and closing.
- Builds decision-maker relationships and brings customer feedback and feature requests to product teams.
- Earned a Bachelor of Science in Management, Technology & Operations from Georgia Institute of Technology.

## Experience

- **American AI Logistics | Sales Executive and Go-to-Market Leader at American AI Logistics** (2026-08-01–present)
- **Go-to-Market Leader at hackedcv.ai** (2025-03-01–2026-08-01) — Helped spearhead the “resume hacking” process at HackedCV.ai, enabling job seekers to bypass outdated hiring systems. • Collaborated with senior-level professionals to provide tailored tools that enhance their visibility to decision-makers. • Achieved a 40% increase in interview invitations for clients within the first month of implementing our strategies. • Actively growing and leading the sales team ensuring targets are met and exceeded.
- **Account Executive | HHS, DOE, and Commerce at Merlin Cyber** (2020-03-01–2024-11-01) — Top Sales Performer in 2021, 2022, and 2023 for a Distributor and VAR of leading cybersecurity technology. • Exceeded 100% of quota all three years \(2021 – 2023\) at more than $1M GP per year. • Won new business with Health and Human Services, Department of Energy, and Department of Commerce. • Identified cybersecurity gaps of clients and aligned those use cases to technology in the Merlin portfolio of OEMs. • Excelled at developing new relationships with decision makers and influencers in pursuit of new contracts. • Maintained recurring customer contact that led to renewals and net new opportunity account growth. • Engaged new and existing customers and partners through industry trade shows, networking, and cold calling.
- **Federal Sales and Business Development at Hitachi Federal** (2019-03-01–2020-03-01) — Sales and Business Development for Hitachi’s newly acquired REAN Cloud adoption platform and professional services to Civilian and DoD agencies migrating to, managing, and securing Amazon \(AWS GovGloud\), Microsoft Azure, and Google Cloud Platform \(GCP\). Primary sales responsibility in the DoD and support of Civilian opportunities. Responsible for finding and helping develop REAN Cloud's first DoD Navy contract valued at $2M+.
- **REAN Cloud at Hitachi Vantara** (2019-03-01–2020-03-01)
- **Senior Territory Manager at Apcela** (2018-07-01–2019-03-01) — Apcela offers the world's first massively distributed, high performance Application Delivery Platform for accelerating digital transformation in enterprise IT. Our services include managed SD-WAN, cloud gateways and distributed security - all riding on an ultra-low latency core network based in more than 50 carrier-neutral data centers globally. Apcela is a 4-time Deloitte Tech Fast 500 Company a Red Herring N. American and Global 100 Company and a 3-time Inc 500 Company.
- **Senior Manager of Strategic Sales at Norton Shopping Guarantee** (2018-02-01–2018-07-01)
- **Enterprise Sales Manager at Norton Shopping Guarantee** (2017-02-01–2018-02-01)
- **Enterprise Sales Manager at Norton Shopping Guarantee** (2015-08-01–2016-07-01)
- **Enterprise Sales Manager at SaleCycle** (2013-01-01–2015-01-01)
- **Sales Manager | Federal and International at LanTech** (2011-04-01–2013-09-01) — Sales Manager for a Systems Integrator. Managed activity within the following territories: World Bank Group, International Finance Corporation, Federal Civilian, Department of Defense, and Intelligence. Provided clients integrated solutions in and around Infrastructure-as-a-Service \(Amazon/AWS\), Content Delivery Networks \(CDN, Akamai\) , Performance Management, Business Intelligence & Data Analytics, and Voice-over-IP \(VoIP\). As a prime contractor, built and maintained relationships with key partner companies to architect and deliver these solutions. Managed and trained sales team. Led strategic direction of the organization, designed and maintained corporate sales plan, selected new technology partners.
- **Customer Project Specialist at Square D by Schneider Electric** (2008-07-01–2011-03-01) — Managed $10M+ of client projects for an energy management manufacturer and solutions provider.

## Education

- Bachelor of Science - BS, Management | Technology & Operations — Georgia Institute of Technology

## FAQ

### What does Tom do at American AI Logistics?

Tom is the Sales Executive and Go-to-Market Leader at American AI Logistics. His background centers on enterprise and strategic sales, go-to-market leadership, business development, and complex technology solutions.

### What are Tom’s core sales strengths?

Tom is strongest in enterprise and strategic sales. He manages the full sales cycle, from cold calling and sourcing through relationship development, requirements shaping, RFP management, presentations, negotiation, and closing. He builds relationships with decision-makers and seeks to engage early enough to help customers define their own requirements before competitors can respond.

### What major deals has Tom closed?

Tom has closed multimillion-dollar opportunities, including a $20 million enterprise deal that he sourced and closed independently. He is experienced in securing advance confirmation from decision-makers before formal procurement concludes.

### What did Tom accomplish at Merlin Cyber?

At Merlin Cyber, Tom served as an Account Executive for HHS, DOE, and Commerce. He was the top sales performer in 2021, 2022, and 2023, exceeded 100% of quota in each of those years at more than $1 million in gross profit per year, and won new business with the Department of Health and Human Services, Department of Energy, and Department of Commerce.

### How did Tom develop business at Merlin Cyber?

At Merlin Cyber, Tom identified customer cybersecurity gaps and matched use cases to technologies in Merlin’s OEM portfolio. He developed relationships with decision-makers and influencers, maintained recurring customer contact that supported renewals and net-new growth, and engaged customers and partners through trade shows, networking, and cold calling.

### What was Tom’s role at Hitachi Federal and REAN Cloud?

At Hitachi Federal and REAN Cloud at Hitachi Vantara, Tom handled federal sales and business development for REAN Cloud’s cloud-adoption platform and professional services. His work supported civilian and DoD agencies migrating to, managing, and securing AWS GovCloud, Microsoft Azure, and Google Cloud Platform, with primary responsibility for DoD sales and support for civilian opportunities.

### What was Tom’s notable federal-sales result at Hitachi?

Tom found and helped develop REAN Cloud’s first DoD Navy contract, which was valued at more than $2 million.

### What did Tom do at LanTech?

At LanTech, Tom was Sales Manager for Federal and International business at a systems integrator. He managed activity involving the World Bank Group, International Finance Corporation, federal civilian agencies, the Department of Defense, and intelligence organizations.

### What technologies and leadership responsibilities did Tom handle at LanTech?

At LanTech, Tom delivered integrated solutions involving Infrastructure-as-a-Service and Amazon AWS, content delivery networks including Akamai, performance management, business intelligence and data analytics, and Voice-over-IP. As a prime contractor, he built partner relationships to architect and deliver solutions trained and managed the sales team led organizational strategy maintained the corporate sales plan and selected new technology partners.

### What cloud, security, and application-delivery technologies has Tom sold?

Tom has sold Akamai and was among the first people to sell Amazon Web Services at a small-business systems integrator. He also has experience selling distributed security and application-performance technology similar to Zscaler.

### What did Tom accomplish at Square D by Schneider Electric?

At Square D by Schneider Electric, Tom served as a Customer Project Specialist and managed more than $10 million in client projects for an energy-management manufacturer and solutions provider.

### What was Tom’s role at Apcela?

At Apcela, Tom was a Senior Territory Manager. Apcela provided a massively distributed, high-performance Application Delivery Platform for enterprise digital transformation, including managed SD-WAN, cloud gateways, distributed security, and an ultra-low-latency core network operating in more than 50 carrier-neutral data centers globally.

### What company recognition is associated with Tom’s Apcela experience?

Apcela was a four-time Deloitte Technology Fast 500 company, a Red Herring North American and Global 100 company, and a three-time Inc. 500 company during the period described in Tom’s record.

### What roles has Tom held at Norton Shopping Guarantee and SaleCycle?

Tom held Enterprise Sales Manager and Senior Manager of Strategic Sales roles at Norton Shopping Guarantee. He also served as an Enterprise Sales Manager at SaleCycle.

### What did Tom do at hackedcv.ai?

At hackedcv.ai, Tom helped spearhead a resume-hacking process intended to help job seekers navigate outdated hiring systems. He collaborated with senior-level professionals on tailored tools to improve visibility with decision-makers, helped achieve a 40% increase in interview invitations for clients in the first month of the strategy, and actively grew and led the sales team to meet and exceed targets.

### How does Tom manage RFPs and complex enterprise opportunities?

Tom comprehensively manages RFPs by writing executive summaries and organizing oral presentations. He combines that work with customer discovery, relationship development, requirements shaping, and disciplined opportunity closing.

### How does Tom contribute beyond direct sales?

Tom proactively gathers customer feedback and communicates feature requests to product teams. He is open to contributing beyond direct sales through product feedback, marketing, and other responsibilities, particularly in founding or early-stage environments.

### What skills does Tom bring to sales and go-to-market roles?

Tom’s skills span government acquisition, federal agencies, enterprise account management, business development, management, solution selling, account management, sales management, direct sales, sales process, sales operations, key account management, strategic planning, business strategy, strategy, competitive analysis, contract negotiation, and new business development. He also works with cloud computing, AWS, SaaS and enterprise software, e-commerce, business intelligence, data centers, managed services, professional services, integration, channel partners, B2B, international sales, and customer success. His additional capabilities include project, program, and product management product marketing marketing demand generation lead generation strategic partnerships CRM and Salesforce.com Microsoft Office leadership customer service cold calling sales presentations and startups.

### What is Tom’s education?

Tom earned a Bachelor of Science in Management, Technology & Operations from Georgia Institute of Technology.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAAAaeiEwBpfajBj8XwLpIdXllDKgRZT2xp5Q

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