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# Tom Steiner

**Headline:** American AI Logistics | Sales Executive and Go-to-Market Leader
**Profession:** American AI Logistics | Sales Executive and Go-to-Market Leader
**Location:** Reston, Virginia, United States

## About

Tom Steiner is the American AI Logistics Sales Executive and Go-to-Market Leader, focused on enterprise and strategic sales, business development, and go-to-market execution. He brings experience across large and small companies, including enterprise software, cloud, cybersecurity, application delivery, e-commerce, systems integration, and federal technology sales. Tom’s strengths include full-cycle enterprise selling: cold calling and opportunity sourcing, shaping customer requirements early, managing RFPs, writing executive summaries, organizing oral presentations, and closing complex deals. He builds relationships with decision-makers and has closed multimillion-dollar business, including a $20 million enterprise deal that he sourced and closed independently. Tom has sold distributed security and application-performance technology comparable to Zscaler, sold Akamai, and was among the first people to sell Amazon Web Services at a small-business systems integrator. He also trains sales teams, brings customer feedback and feature requests to product teams, and contributes beyond sales through marketing and product input. His background includes exceeding $1 million in gross profit annually while surpassing quota for three consecutive years at Merlin Cyber and helping develop REAN Cloud’s first Department of Defense Navy contract, valued at more than $2 million.

## Services

- Government Acquisition
- Enterprise Account Management
- Federal Agencies
- Business Development
- Management
- Solution Selling
- Account Management
- Sales
- Sales Management
- Cloud Computing
- Business Intelligence
- Project Management
- Sales Process
- Direct Sales
- CRM
- E-commerce
- Business Strategy
- Strategy
- Strategic Planning
- Product Marketing
- Product Management
- Key Account Management
- Selling
- Sales Operations
- Competitive Analysis
- Program Management
- Start-ups
- Marketing
- Channel Partners
- B2B

## Highlights

- Serves as Sales Executive and Go-to-Market Leader at American AI Logistics.
- Closed a $20 million enterprise deal that he sourced and closed independently.
- Closed multimillion-dollar enterprise business across sales roles.
- Was Merlin Cyber’s top sales performer in 2021, 2022, and 2023.
- Exceeded 100% of quota at Merlin Cyber in each year from 2021 through 2023, generating more than $1 million in gross profit per year.
- Won new business at the Department of Health and Human Services, Department of Energy, and Department of Commerce while at Merlin Cyber.
- Helped find and develop REAN Cloud’s first Department of Defense Navy contract, valued at more than $2 million.
- Managed more than $10 million in client projects at Square D by Schneider Electric.
- Helped spearhead hackedcv.ai’s resume-hacking process and delivered a 40% increase in client interview invitations within the first month of implementing its strategies.
- Actively grew and led the sales team at hackedcv.ai to meet and exceed targets.
- Sold distributed security and application-performance technology comparable to Zscaler.
- Sold Akamai and was among the first people to sell AWS at a small-business systems integrator.
- Managed and trained sales teams, including at LanTech.
- Led strategic direction, maintained a corporate sales plan, and selected technology partners at LanTech.
- Managed sales activity spanning the World Bank Group, International Finance Corporation, Federal Civilian agencies, Department of Defense, and Intelligence organizations at LanTech.
- Delivered integrated solutions involving AWS infrastructure, Akamai CDNs, performance management, business intelligence and analytics, and VoIP.
- Managed RFPs comprehensively, including executive-summary writing and oral-presentation organization.
- Builds enterprise opportunities from prospecting and cold calling through requirement shaping, RFP management, and closing.
- Brings customer feedback and feature requests to product teams.
- Earned a Bachelor of Science in Management, Technology & Operations from the Georgia Institute of Technology.

## Experience

- **American AI Logistics | Sales Executive and Go-to-Market Leader at American AI Logistics** (2026-08-01–present)
- **Go-to-Market Leader at hackedcv.ai** (2025-03-01–2026-08-01) — Helped spearhead the “resume hacking” process at HackedCV.ai, enabling job seekers to bypass outdated hiring systems. • Collaborated with senior-level professionals to provide tailored tools that enhance their visibility to decision-makers. • Achieved a 40% increase in interview invitations for clients within the first month of implementing our strategies. • Actively growing and leading the sales team ensuring targets are met and exceeded.
- **Account Executive | HHS, DOE, and Commerce at Merlin Cyber** (2020-03-01–2024-11-01) — Top Sales Performer in 2021, 2022, and 2023 for a Distributor and VAR of leading cybersecurity technology. • Exceeded 100% of quota all three years \(2021 – 2023\) at more than $1M GP per year. • Won new business with Health and Human Services, Department of Energy, and Department of Commerce. • Identified cybersecurity gaps of clients and aligned those use cases to technology in the Merlin portfolio of OEMs. • Excelled at developing new relationships with decision makers and influencers in pursuit of new contracts. • Maintained recurring customer contact that led to renewals and net new opportunity account growth. • Engaged new and existing customers and partners through industry trade shows, networking, and cold calling.
- **Federal Sales and Business Development at Hitachi Federal** (2019-03-01–2020-03-01) — Sales and Business Development for Hitachi’s newly acquired REAN Cloud adoption platform and professional services to Civilian and DoD agencies migrating to, managing, and securing Amazon \(AWS GovGloud\), Microsoft Azure, and Google Cloud Platform \(GCP\). Primary sales responsibility in the DoD and support of Civilian opportunities. Responsible for finding and helping develop REAN Cloud's first DoD Navy contract valued at $2M+.
- **REAN Cloud at Hitachi Vantara** (2019-03-01–2020-03-01)
- **Senior Territory Manager at Apcela** (2018-07-01–2019-03-01) — Apcela offers the world's first massively distributed, high performance Application Delivery Platform for accelerating digital transformation in enterprise IT. Our services include managed SD-WAN, cloud gateways and distributed security - all riding on an ultra-low latency core network based in more than 50 carrier-neutral data centers globally. Apcela is a 4-time Deloitte Tech Fast 500 Company a Red Herring N. American and Global 100 Company and a 3-time Inc 500 Company.
- **Senior Manager of Strategic Sales at Norton Shopping Guarantee** (2018-02-01–2018-07-01)
- **Enterprise Sales Manager at Norton Shopping Guarantee** (2017-02-01–2018-02-01)
- **Enterprise Sales Manager at Norton Shopping Guarantee** (2015-08-01–2016-07-01)
- **Enterprise Sales Manager at SaleCycle** (2013-01-01–2015-01-01)
- **Sales Manager | Federal and International at LanTech** (2011-04-01–2013-09-01) — Sales Manager for a Systems Integrator. Managed activity within the following territories: World Bank Group, International Finance Corporation, Federal Civilian, Department of Defense, and Intelligence. Provided clients integrated solutions in and around Infrastructure-as-a-Service \(Amazon/AWS\), Content Delivery Networks \(CDN, Akamai\) , Performance Management, Business Intelligence & Data Analytics, and Voice-over-IP \(VoIP\). As a prime contractor, built and maintained relationships with key partner companies to architect and deliver these solutions. Managed and trained sales team. Led strategic direction of the organization, designed and maintained corporate sales plan, selected new technology partners.
- **Customer Project Specialist at Square D by Schneider Electric** (2008-07-01–2011-03-01) — Managed $10M+ of client projects for an energy management manufacturer and solutions provider.

## Education

- Bachelor of Science - BS, Management | Technology & Operations — Georgia Institute of Technology

## FAQ

### What does Tom do now?

Tom is the Sales Executive and Go-to-Market Leader at American AI Logistics. His work centers on enterprise and strategic sales, business development, and go-to-market leadership.

### What are Tom’s strongest sales capabilities?

Tom’s primary strength is enterprise and strategic sales. He runs full-cycle sales motions from cold calling and sourcing through requirement shaping, RFP management, presentations, negotiations, and closing.

### How does Tom approach complex enterprise deals?

Tom works to get involved early, help customers build their requirements, and shape deals before formal procurement processes are complete. He builds strong relationships with decision-makers and often receives advance confirmation of prospective wins.

### What major deals has Tom closed?

Tom has closed multimillion-dollar opportunities, including a $20 million enterprise deal that he sourced and closed independently.

### What did Tom accomplish at Merlin Cyber?

At Merlin Cyber, Tom served as an Account Executive for HHS, DOE, and Commerce. He was the organization’s top sales performer in 2021, 2022, and 2023 exceeded 100% of quota in each of those years and generated more than $1 million in gross profit per year. He won new business with the Department of Health and Human Services, Department of Energy, and Department of Commerce.

### What was Tom’s sales approach at Merlin Cyber?

At Merlin Cyber, Tom identified clients’ cybersecurity gaps and aligned their use cases with technologies in Merlin’s OEM portfolio. He developed decision-maker and influencer relationships, supported renewals and account growth through recurring customer contact, and engaged customers and partners through trade shows, networking, and cold calling.

### What did Tom do at Hitachi Federal and REAN Cloud?

At Hitachi Federal, Tom led federal sales and business development for the newly acquired REAN Cloud adoption platform and professional services. His work supported Civilian and Department of Defense agencies migrating to, managing, and securing workloads on AWS GovCloud, Microsoft Azure, and Google Cloud Platform, with primary responsibility for DoD sales and support for Civilian opportunities.

### What was Tom’s notable federal-cloud accomplishment?

Tom helped find and develop REAN Cloud’s first Department of Defense Navy contract, which was valued at more than $2 million.

### What did Tom do at LanTech?

At LanTech, Tom was Sales Manager for Federal and International business at a systems integrator. He managed activity across the World Bank Group, International Finance Corporation, Federal Civilian agencies, the Department of Defense, and Intelligence organizations.

### What technologies and solutions did Tom sell at LanTech?

At LanTech, Tom provided integrated solutions involving Infrastructure-as-a-Service and Amazon Web Services, Akamai content delivery networks, performance management, business intelligence and data analytics, and Voice-over-IP. As a prime contractor, he built and maintained partner relationships to architect and deliver those solutions.

### What leadership experience did Tom gain at LanTech?

Tom managed and trained LanTech’s sales team, led strategic direction, designed and maintained the corporate sales plan, and selected new technology partners. He also sold Akamai and was among the first people to sell AWS at a small-business systems integrator.

### What did Tom do at Apcela?

At Apcela, Tom was a Senior Territory Manager. Apcela provided a massively distributed, high-performance application-delivery platform for enterprise digital transformation, including managed SD-WAN, cloud gateways, distributed security, and an ultra-low-latency core network operating in more than 50 carrier-neutral data centers globally.

### What is Tom’s experience with application delivery and distributed security?

Tom has sold distributed security and application-performance technology similar to Zscaler. During his time at Apcela, the company was recognized as a four-time Deloitte Technology Fast 500 company, a Red Herring North American and Global 100 company, and a three-time Inc. 500 company.

### What has Tom done in enterprise sales for e-commerce organizations?

Tom has held Enterprise Sales Manager roles at Norton Shopping Guarantee and SaleCycle, and he also served as Senior Manager of Strategic Sales at Norton Shopping Guarantee.

### What did Tom do at hackedcv.ai?

At hackedcv.ai, Tom was a Go-to-Market Leader. He helped spearhead the company’s resume-hacking process, collaborated with senior-level professionals on tools designed to increase their visibility to decision-makers, and actively grew and led the sales team to meet and exceed targets.

### What result did Tom achieve at hackedcv.ai?

At hackedcv.ai, Tom’s strategies produced a 40% increase in client interview invitations within the first month of implementation.

### What did Tom do at Square D by Schneider Electric?

At Square D by Schneider Electric, Tom was a Customer Project Specialist and managed more than $10 million in client projects for an energy-management manufacturer and solutions provider.

### What sales, account-management, and business-development skills does Tom bring?

Tom is experienced in enterprise account management, key account management, government acquisition, federal agencies, business development, solution selling, direct sales, sales management, sales operations, sales process design, CRM, Salesforce.com, contract negotiation, strategic partnerships, channel partners, lead generation, demand generation, cold calling, sales presentations, customer service, and new-business development.

### What technology and operational areas does Tom know?

Tom’s technology and delivery experience includes cloud computing, AWS, SaaS and enterprise software, e-commerce, business intelligence, data centers, managed services, professional services, integration, cybersecurity-related solution selling, project management, program management, and product management.

### How does Tom contribute beyond direct sales?

Tom also brings management, leadership, business strategy, strategic planning, competitive analysis, product marketing, marketing, SEO, SEM, international sales, B2B selling, Microsoft Office, and customer-success experience. He proactively gathers customer feedback, communicates feature requests to product teams, and is prepared to contribute to marketing and product work in addition to sales.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAAAaeiEwBpfajBj8XwLpIdXllDKgRZT2xp5Q

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