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# William Smith

**Headline:** Head of Customer Success & Operations \| Transforming $8M\+ ARR Portfolios through Technical Innovation & Strategic Retention \| UC Berkeley Alum
**Profession:** SaaS Software Consultant & Implementation Manager
**Location:** Vallejo, California, United States

## About

William Smith is Head of Customer Success & Operations, leading high\-touch relationship management and technical SaaS operations for enterprise portfolios\. William specializes in stabilizing complex, at\-risk accounts and developing them into durable, high\-growth partnerships through strategic retention, technical problem\-solving, and measurable customer value\. His player\-coach approach combines executive\-level stakeholder engagement with hands\-on work across SQL, API integrations, database architecture, support systems, and client\-facing product experiences\. Across customer\-success leadership roles, William has managed the largest portfolios in his organizations, including a team responsible for more than $8 million in ARR\. He has used SQL\-based usage audits to surface churn signals, contributing to a 35% reduction in departmental churn, and has built operational infrastructure including SOPs, client journey roadmaps, escalation hierarchies, Freshdesk workflows, self\-service communities, and training programs\. William has also managed enterprise API and EDI integrations, led on\-site QBRs and executive training, and partnered with engineering, operations, marketing, project management, and development teams\. A University of California, Berkeley graduate with a B\.A\. in Sociology and Rhetoric, William brings additional experience in restaurant operations, consulting, insurance customer service, construction, and culinary management\.

## Services

- Organizational Consulting
- Customer Support
- Support Management
- Customer Engagement
- Deadline Oriented
- Proposal Writing
- Enterprise Account Management
- Customer Service
- Budgeting & Forecasting
- Key Account Acquisition & Retention
- Database Maintenance
- Sales and Marketing
- Organization Skills
- Direct Client Interaction
- Sales
- Restaurant Management
- Statistical Data Analysis
- Diplomacy
- Communication
- Teaching
- Interdepartmental Relations
- Motivational Speaking
- Maintenance Management
- Contract Writing
- Multi\-task & Handle High\-volume Workloads
- Customer Service Management
- Microsoft Excel
- Flexibles
- Analytical Skills
- Event Management

## Highlights

- Leads customer success and operations for enterprise SaaS portfolios, with responsibility spanning retention, expansions, renewals, technical operations, and strategic account growth\.
- Used SQL\-based usage audits to identify early churn signals, contributing to a 35% reduction in departmental churn\.
- Saved a Fortune 500 account through proactive discovery\.
- Drove 300% adoption growth by communicating clear customer ROI\.
- At Compeat Restaurant Management Software, led a team of 6 Success Managers overseeing more than $8 million in ARR\.
- Coached Compeat's Success team to a significant reduction in total departmental churn\.
- Designed and implemented a Client Journey Roadmap at Compeat\.
- Designed a client\-fiscal\-contribution\-based escalation hierarchy at Compeat\.
- Managed API and EDI partner integrations at Compeat and worked directly with Development and Operations to prioritize enterprise issue resolution\.
- At Ctuit Software, managed the largest client portfolio in the Success department most or all accounts were selected by the CEO for William to manage\.
- Reviewed Ctuit client KPIs monthly to track account health accurately\.
- Traveled extensively throughout the United States to visit Ctuit enterprise clients and conduct on\-site QBRs\.
- Managed new enterprise\-client integrations at Ctuit Software\.
- At Restaurant365, supported retention of the company's largest legacy user base through data\-driven QBRs and on\-site executive training\.
- Used SQL database audits at Restaurant365 to quantify client health\.
- Partnered with Restaurant365 marketing and engineering teams to refine Salesforce workflows and product documentation\.
- Led monthly Zoom\-based seminars and partnered with project managers on seamless post\-sales onboarding for Tier\-1 Restaurant365 clients\.
- At Tourage Consulting, directly managed the firm's highest\-value post\-implementation accounts\.
- At Tourage Consulting, acted as the liaison between client corporate headquarters and technical teams, overseeing fiscal closes and AP, inventory, and payroll system alignment\.
- Identified Tourage cross\-sell opportunities by aligning new\-module usage to specific client business pain points\.
- Created an online self\-service forum with client moderators to support SMB clients at Plate IQ\.
- Conducted Zoom training seminars at Plate IQ\.
- Created and scaled a P1\-P4 ticket\-escalation process at Plate IQ\.
- Set up and maintained the Freshdesk ticket\-submission and helpdesk system at Plate IQ\.
- Curated and scaled macro email replies for Plate IQ ticket responses\.
- Built ticket\-escalation SOPs from the ground up for enterprise and SMB clients at Plate IQ\.
- Cut customer ticket\-resolution time by two\-thirds through self\-service and support\-process work\.
- Has managed the largest portfolios in multiple customer\-success organizations while maintaining a multi\-year record of low churn\.
- Brings technical experience across SQL, API integrations, database architecture, Freshdesk, Salesforce workflows, API/EDI integrations, and client\-facing issue debugging\.
- Brings additional leadership experience as Restaurant Manager at Black Bear Diner, Head Chef and Manager at Sweetwater Restaurant and Bar, Owner/Operator of Essence Painting Services and Carpentry, and Customer Service Representative at RVIS Insurance Agency\.

## Experience

- **Senior Customer Success Manager at Restaurant365** (2021\-11\-01–2023\-01\-01) — Enterprise Stewardship: Ensured the continued retention of the company’s largest legacy user base through data\-driven QBRs and on\-site executive training\. Process Optimization: Leveraged SQL database audits to quantify client health and partnered with marketing and engineering to refine Salesforce workflows and product documentation\. Cross\-Functional Leadership: Spearheaded monthly zoom\-based seminars and collaborated with project managers to ensure seamless post\-sales onboarding for Tier\-1 clients\.
- **SaaS Software Consultant & Implementation Manager at Tourage Consulting** (2019\-11\-01–2025\-11\-01) — Strategic Portfolio Oversight: Directly managed the firm’s highest\-value post\-implementation accounts Operational Integration: Served as the primary liaison between client corporate headquarters and technical teams, overseeing fiscal closes and ensuring seamless AP, Inventory, and Payroll system alignment\. Revenue Expansion: Identified and capitalized on cross\-sell opportunities by aligning new module usage with specific client business pain points\.
- **Program Support Specialist at Plate IQ** (2019\-02\-01–2019\-11\-01) — ●	Created an online Self Service Forum with client moderators to assist SMB clients ●	Conducted training seminars via Zoom ●	Created and scaled a tiered P1\-P4 escalation process flow for ticket submissions ●	Setup and maintained Freshdesk system for ticket submissions and helpdesk functionality ●	Curated and scaled macro email replies for ticket responses ●	Created SOP process from the ground up for ticket escalations for enterprise and SMB level clients
- **CSM & Manager of Customer Advocacy at Compeat Restaurant Management Software** (2017\-09\-01–2018\-12\-01) — Team Leadership: Led a high\-performing team of 6 Success Managers overseeing $8M\+ in ARR, coaching them to a significant reduction in total departmental churn\. Systems Architecture: Designed and implemented a comprehensive "Client Journey Roadmap" and a new escalation hierarchy tailored to client fiscal contribution\. Technical Liaison: Managed partner integrations for API and EDI interfaces, working directly with Dev and Ops to prioritize enterprise\-level issue resolution\.
- **Enterprise Customer Success Manager at Ctuit Software** (2013\-11\-01–2017\-07\-01) — ●	Handled the largest portfolio of clients in the Success department, most if not all were hand selected by the CEO for me to manage ●	Reviewed KPIs monthly to ensure client health was accurately tracked ●	Traveled extensively through the US visiting enterprise level clients and conducting on\-site QBRs ●	Managed all new integrations for enterprise level clients
- **Restaurant Manager at Black Bear Diner** (2011\-07\-01–2013\-01\-01)
- **Head Chef, Manager at Sweetwater Restaurant and Bar** (2005\-04\-01–2010\-08\-01)
- **Owner/Operator at Essence Painting Services and Carpentry** (2002\-03\-01–2005\-10\-01)
- **Customer Service Representative at RVIS Insurance Agency** (1997\-01\-01–1999\-01\-01)

## Education

- Culinary Arts/Chef Training — California Culinary Academy, SF
- Bachelor's Degree, Sociology — UNIVERSITY OF CALIFORNIA, BERKELEY, CA
- Bachelor of Arts \(B\.A\.\), Sociology and Rhetoric — University of California, Berkeley

## FAQ

### What does William do?

William leads customer success and operations with a focus on enterprise retention, technical SaaS operations, strategic account growth, and scalable support infrastructure\. His work includes renewals and expansions, customer\-health analysis, executive stakeholder engagement, integrations, escalations, and cross\-functional collaboration\.

### What are William's core strengths?

William is strongest at resolving complex at\-risk enterprise relationships, using data to identify churn risk, connecting product utility to customer ROI, and building the processes that enable teams to deliver consistent customer outcomes\. He combines high\-touch account management with SQL, API integration, database, and support\-operations knowledge\.

### How has William approached retention and customer health?

William has used SQL\-based usage audits to identify churn signals before they manifested, contributing to a 35% reduction in departmental churn\. He has maintained a multi\-year record of low churn while managing the largest portfolios in his organizations\.

### What customer\-growth results has William delivered?

William has saved a Fortune 500 account through proactive discovery and has driven 300% adoption growth by communicating clear ROI\. He is motivated by improving customer value and customers' bottom lines, and his commercial ownership centers on expansions and renewals rather than cold calling\.

### What did William accomplish at Restaurant365?

At Restaurant365, William served as Senior Customer Success Manager\. He supported retention of the company's largest legacy user base through data\-driven QBRs and on\-site executive training used SQL database audits to quantify client health partnered with marketing and engineering to refine Salesforce workflows and product documentation led monthly Zoom seminars and worked with project managers to support post\-sales onboarding for Tier\-1 clients\.

### What did William accomplish at Ctuit Software?

At Ctuit Software, William was an Enterprise Customer Success Manager responsible for the largest portfolio in the Success department most or all of those clients were selected by the CEO for him to manage\. He reviewed KPIs monthly to track client health, traveled extensively across the United States for enterprise\-client visits and on\-site QBRs, and managed new integrations for enterprise clients\.

### What did William accomplish at Compeat Restaurant Management Software?

At Compeat Restaurant Management Software, William was CSM and Manager of Customer Advocacy\. He led six Success Managers responsible for more than $8 million in ARR and coached the team to a significant reduction in total departmental churn\. He designed a Client Journey Roadmap and an escalation hierarchy based on client fiscal contribution, while managing API and EDI partner integrations and working with Development and Operations to prioritize enterprise issue resolution\.

### What did William accomplish at Tourage Consulting?

At Tourage Consulting, William was a SaaS Software Consultant and Implementation Manager\. He directly managed the firm's highest\-value post\-implementation accounts, served as the liaison between client corporate headquarters and technical teams, oversaw fiscal closes, aligned AP, inventory, and payroll systems, and identified cross\-sell opportunities by linking additional module usage to client business pain points\.

### What did William accomplish at Plate IQ?

At Plate IQ, William was a Program Support Specialist\. He created an online self\-service forum with client moderators for SMB clients, delivered Zoom training seminars, established and scaled a P1\-P4 ticket\-escalation flow, set up and maintained Freshdesk for ticketing and helpdesk functions, developed scalable macro email responses, and built enterprise and SMB ticket\-escalation SOPs from the ground up\. His self\-service and support\-process work also cut customer ticket\-resolution time by two\-thirds\.

### What restaurant and culinary experience does William have?

William was a Restaurant Manager at Black Bear Diner and Head Chef and Manager at Sweetwater Restaurant and Bar\. These roles add restaurant\-management, culinary, menu\-development, recipe\-development, menu\-costing, budgeting, forecasting, scheduling, and operational experience to his SaaS and customer\-success background\.

### What experience does William have outside SaaS and restaurant operations?

William was Owner/Operator of Essence Painting Services and Carpentry, with experience relevant to construction management, maintenance management, building inspections, home inspections, pre\-purchase inspections, automotive repair, marine engine repair, MIG welding, and arc welding\. He also worked as a Customer Service Representative at RVIS Insurance Agency\.

### What is William's education?

William earned a Bachelor of Arts in Sociology and Rhetoric from the University of California, Berkeley, and his profile also lists a Bachelor's Degree in Sociology from UC Berkeley\. He studied Culinary Arts/Chef Training at the California Culinary Academy in San Francisco\.

### What customer\-facing and leadership skills does William list?

William's listed skills include organizational consulting, customer support, support management, customer engagement, customer service, customer service management, enterprise account management, key\-account acquisition and retention, direct client interaction, sales, sales and marketing, proposal writing, contract writing, diplomacy, communication, teaching, motivational speaking, interdepartmental relations, and event management\.

### What analytical, operational, and software skills does William list?

William's listed analytical and operational skills include SQL\-related database maintenance, statistical data analysis, qualitative research, quantitative research, financial analysis, reporting and analysis, report writing, project management, project planning, budgeting and forecasting, Microsoft Excel, Microsoft Office, QuickBooks, deadline\-oriented work, organizational skills, analytical skills, flexibility, multitasking and handling high\-volume workloads, master scheduling, and Ctuit RADAR\.

### What additional technical, trade, and subject\-matter skills does William list?

William's additional listed capabilities include restaurant management, menu development, cooking, recipes, menu costing, recipe development, construction management, maintenance management, automotive repair, marine engine repair, building inspections, home inspections, pre\-purchase inspections, MIG welding, arc welding, sociological theory, and rhetorical analysis\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAAbVzyIBgfT9uaZcazUztoVciG6dh27qHtQ

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