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# Mike Burton

**Headline:** --
**Profession:** General Manager
**Location:** Easton, Maryland, United States

## About

Mike Burton is a General Manager at Preston Ford and The Hertrich Family of Automobile Dealerships. With 30 years in the automobile dealership industry, including 29 years as a General Manager, Mike leads dealership operations with a focus on turnaround performance and sustainable profitability. He specializes in improving stores through a people, process, and product approach, prioritizing the development of existing teams before bringing in replacements. Mike currently manages 37 people across variable and fixed operations in an organization operating at 80 cars per month and generating $2.5 million in annual gross profit. His turnaround experience includes converting a Ford dealership from a loss-making operation to a profitable one within a year. Mike’s leadership centers on establishing sound processes, building the right team through retraining and development, and aligning the product and operation to support improved results.

## Highlights

- Has 30 years of experience in the automobile dealership industry, including 29 years as a General Manager.
- Serves as General Manager at Preston Ford.
- Serves as General Manager at The Hertrich Family of Automobile Dealerships.
- Manages 37 people across variable and fixed operations.
- Leads an operation delivering 80 cars per month.
- Leads an operation generating $2.5 million in annual gross profit.
- Turned around a Ford dealership from losing money to profitable within one year.
- Specializes in dealership turnarounds using a people, process, and product framework.
- Prioritizes retraining existing teams before hiring replacements.

## Experience

- **General Manager at The Hertrich Family of Automobile Dealerships** (2025-09-01–present)
- **General Manager at Preston Ford**

## FAQ

### What does Mike do?

Mike Burton is a General Manager at Preston Ford and The Hertrich Family of Automobile Dealerships. He leads dealership operations, including variable and fixed operations, with a focus on performance improvement and profitability.

### How much dealership leadership experience does Mike have?

Mike has 30 years of experience in the automobile dealership industry and 29 years of experience as a General Manager.

### What is Mike's specialty?

Mike specializes in dealership turnarounds. His approach focuses on people first, then processes, and then product.

### What dealership turnaround has Mike accomplished?

Mike successfully turned around a Ford dealership from losing money to profitability within one year.

### How large is Mike's current team?

Mike currently manages 37 people across variable and fixed dealership operations.

### What are the performance metrics of Mike's current operation?

Mike's current operation delivers 80 cars per month and generates $2.5 million in annual gross profit.

### What is Mike's role at Preston Ford?

At Preston Ford, Mike serves as General Manager.

### What is Mike's role at The Hertrich Family of Automobile Dealerships?

At The Hertrich Family of Automobile Dealerships, Mike serves as General Manager.

### How does Mike approach team development?

Mike leads with a people-first approach. He prefers to retrain and develop existing team members before hiring replacements.

### How does Mike approach dealership improvement?

Mike emphasizes establishing effective processes before determining the team and product changes needed to improve dealership performance.

## Links

- LinkedIn: https://www.linkedin.com/in/mike-burton-515672206

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