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# John Sutter

**Headline:** Management Consultant in Elizabeth City, NC
**Profession:** Partner Emeritus
**Location:** Elizabeth City, North Carolina, United States

## About

John Sutter is a management consultant based in Elizabeth City, North Carolina, with experience in product development, management, marketing, sales enablement, business intelligence, analytics, and service delivery\. He focuses on helping executives, corporate leaders, and technology teams align business needs with IT investments, define organizational objectives, build customer acquisition and retention approaches, and support strategic transformation\. John’s strengths include hands\-on operations, project and program management, product management, data warehousing and visualization, market strategy, stakeholder communication, and team leadership and coaching\. Across roles in consulting, enterprise software, financial services, and technology, John has led sales, marketing, professional services, and product\-related initiatives\. He has managed teams of up to 30 people, including 20 consultants and project managers, advised Fortune 100 clients, and developed business intelligence and data analytics solutions\. His work includes a Six Sigma\-based clean\-wine\-analysis system for Gallo Winery, a financial\-services application prototype using text extraction and analytics, sales dashboards and portals, multimedia product tours, and product\-management video resources\. John holds an MBA from Boston College, a master’s degree in business analytics from MIT Sloan School of Management, and additional education in design thinking, communications, and film production\.

## Services

- Customer Lifecycle Management
- Customer Success
- Onboarding
- Customer Journey Mapping
- Salesforce\.com
- Product Lifecycle Management
- Software Development Life Cycle \(SDLC\)
- IT Integration
- Project Delivery
- Jira
- Agile Project Management
- Marketing Analytics
- Marketing Operations
- Marketing Management
- Dashboards
- Marketing Data Analysis
- Sales Processes
- Strategic Thinking
- Analytical Skills
- Sales Strategy
- Enablement
- Sales Enablement
- Sales Performance
- Growth Marketing
- Marketing Campaign Management
- Media Strategy
- Pages
- Landing Pages
- Query Languages
- Relational Databases

## Highlights

- Managed ClearForest enterprise operations across sales, marketing, and professional services with a team of 30 people\.
- Made contributions at ClearForest that helped increase company value before its strategic acquisition by Reuters\.
- Managed 20 consultants and project managers as Director of Services at DataSage\.
- Advised and delivered business intelligence and data analytics solutions to Fortune 100 companies through Sutter & Associates\.
- Designed and developed a Six Sigma\-based clean\-wine\-analysis system for Gallo Winery\.
- Worked with Gallo Winery growers, plant leadership, and executives to share results and tune processes\.
- Developed a working financial\-services application prototype using text extraction and analytics at ClearForest\.
- Delivered content solutions for capital\-market and hedge\-fund prospects at ClearForest\.
- Supported ClearForest sales through client demonstrations, benchmarks, and proofs of concept as a presales engineer\.
- Scanned unstructured datasets for customer insights at ClearForest\.
- Introduced a corporate digital dashboard and sales portal at Kadient/Qvidian to share sales data and track sales success\.
- Rolled out and managed Eloqua for marketing automation at Kadient/Qvidian\.
- Completed more than 70 RFPs for SaaS software sales certification at Kadient/Qvidian another role description records more than 50 RFPs for the sales team\.
- Produced online web commercials and multimedia product tours at Kadient/Qvidian\.
- Designed selling content using Kadient’s Incite Knowledge SaaS application suite and directed sales content to support sales\-team performance\.
- Established sales\-effectiveness principles at Kadient/Qvidian\.
- Built the Western\-region sales\-engineering team at Red Brick Systems\.
- Achieved and surpassed revenue goals at Red Brick Systems\.
- Received the 1996 Red Brick MVP Award\.
- Named to the 1996 Presidents Club at Red Brick Systems\.
- Achieved quarterly revenue goals as Practice Manager for Advanced Business Analytics at Vignette\.
- Developed and conducted a New York City CEO Roundtable on the profitability of financial websites\.
- Created a library of product\-management videos for MIDIOR Consulting\.
- Managed the MIDIOR internship program for more than eight years\.
- Delivered partner\-level MIDIOR consulting specializing in data analysis and visualization\.
- Served as a senior resource for a health\-benefits\-system migration from one platform to another\.
- Designed and delivered a MIDIOR company kickoff in Newport, Rhode Island, in fall 2016\.
- Helped sales teams close strategic Fortune 100 accounts at Watchfire\.
- Launched and sold online\-risk\-management solutions focused on online privacy compliance, including GLBA, COPPA, HIPPA, and P3P, at Watchfire\.
- Secured consulting deals and developed follow\-on business with key DataSage accounts\.

## Experience

- **Partner Emeritus at MIDIOR Consulting** (2015\-08\-01–2023\-12\-01) — MIDIOR Consulting is a boutique consultancy focused on product management\. Our tagline is ‘unleashing the power of products and platforms’\. I am a Partner at MIDIOR, with a particular focus on clients in the financial services, manufacturing, and software sectors\. I have over 25 years of experience leading and working in product management, software development, marketing, sales, and service delivery roles\. With excellent academic credentials to back me up, I also serve as the go\-to person for all visual elements, including Images, Video, Charts, Reports, Graphs, and Graphics\. My expertise ranges from technology strategy and program/project management through to systems architecture, analytics, data warehouse design, and many other areas\. I have vast experience developing and commercializing products and services with a critical dependency on technology\. In addition, my significant strength in communications, my competence in relationship building and stakeholder management, and my e
- **Principal at MIDIOR Consulting** (2008\-06\-01–2015\-08\-01) — MIDIOR is the consulting firm focused on the discipline of product development and product management, helping clients seize new opportunities and respond to changing markets\. MIDIOR’s proven leadership in product, platform and information management inspires organizations to challenge conventional thinking and develop the skills necessary to build a sustainable pipeline of successful new products and services\.
- **Manager of Sales Effectiveness at Upland Qvidian \(Kadient\)** (2007\-03\-01–2008\-05\-01) — Kadient specializes in providing on\-demand sales knowledge applications\. The company's software offers to incite knowledge, which automates and standardizes the creation of personalized sales presentations and selling documents, as well as collects and organizes selling content and provides sales assistance, enabling the businesses to increase productivity, improve forecast accuracy and launch new products\. Prior to moving on to serve as a Consultant, I honed my skills across sales management, product marketing /management, and development roles\. During my tenure at Kadient, I managed Sales Effectiveness initiatives and projects that improved the performance of the Sales Teams\. I designed and managed to sell content using Kadient’s Incite Knowledge suite of applications\. I provided direction to marketing as a strategic advisor\. On a daily basis, I conducted demos for clients, filled out RFP for the Sales Team \(over 50 RFPs\)\. I designed and developed the Corporate Digital Dashboard an
- **Manager of Sales at Kadient \(Upland\)** (2007\-02\-01–2008\-05\-01) — Led sales effectiveness initiatives and projects to improve performance of Kadient /Qvidian \(Upland\) Sales Team\. Designed effective selling content using \(Saas\) Kadient’s incite Knowledge suite of applications\. Headed all functions related to marketing and provided expert advisory services\. · Introduced corporate digital dashboard and portal for company awareness and decision\-making process\. · Produced online web commercials as well as product tours in multimedia\. · Rolled out and managed Eloqua for marketing automation\. · Completed over 70 RFPs for sales of SaaS Software Certification · Established sales effectiveness principles to encourage and promote the sales team
- **Solutions Director at ClearForest Corportation** (2005\-08\-01–2007\-02\-01) — Delivered content solutions for capital market and hedge fund prospects\. Analyzed operational requirements and accordingly prototyped new product applications based on text extraction and analytics\. · Guided sales efforts as a Presales Engineer \(demos, benchmarks, proof of concepts\) · Scanned unstructured data sets for customer insights · Developed working prototype for Financial Services application
- **Director Financial Services Solutions at ClearForest Corporation** (2005\-08\-01–2007\-02\-01) — ClearForest is a leading provider of text\-driven business intelligence solutions, connecting two worlds of information\-\-unstructured text and enterprise data\. Responsible for managing ClearForest’s Enterprise Operations, including Sales, Marketing and Professional Services, with a team of 30 people\. Significant contributions helped increase the value of the company, resulting in strategic acquisition by Reuters\. At Clearforest, I functioned as a Senior Sales Resource for conducting demos and presentations to clients and prospects\.
- **Managing Director at Sutter & Associates** (2002\-05\-01–2005\-08\-01) — Identified client needs \(Fortune 100 companies\) and delivered both business intelligence and data analytic solutions with an aim to generate positive word of mouth for business growth\. • Advised executive and IT management on project planning\. • Designed and developed ‘clean wine analysis’ system for Gallo Winery based on Six Sigma\. • Worked with growers, plant leadership, and executives to share results and tune processes\. • Developed presentations for executive meetings / proof of concepts\.
- **Founder at Sutter & Associates** (2002\-05\-01–2005\-08\-01) — Advise and deliver business intelligence and data analytic solutions to Fortune 100 companies\.
- **Sales Engineering Manager at Watchfire** (2001\-05\-01–2002\-05\-01) — eBusiness Content Analysis for website management and privacy compliance\. Provided leadership on business development opportunities and served as a product evangelist at Watchfire Corporation\. Worked with PricewaterhouseCoopers and sales teams to launch and sell Online Risk Management solutions that focus on Online Privacy compliance \(GLBA, COPPA, HIPPA, and P3P\)\. I assisted sales teams to close strategic \(fortune 100\) accounts\. Developed vertical focused messaging on Website Analysis Solutions for vertical markets such as financial services, technology sector companies, Six Sigma Quality for website management, and government portal initiatives\. Responsibilities include developing website quality analysis and web and messaging, partner education, demo development, field training, and business development activities\.
- **Practice Manager at Vignette** (2000\-01\-01–2001\-03\-01) — Advanced Services \(VPS\) \- practice manger for Advanced Business Analytics \- Achieved quarterly revenue goals\. \- Developed and conducted CEO Roundtable in NYC \(Profitability of Financial Websites\)\. \- Provided strategic consulting for Financial Services Companies\. \- Provided technical and business expertise for industry panels, analysts, and key customers\.
- **Director of Services at DataSage Inc\.** (1998\-01\-01–2000\-01\-01) — \- Designed and developed the business practices for the consulting business\. \- Managed 20 consultants and project managers\. \- Secured consulting deals and developed follow\-on business with key accounts\. \- Conducted all kickoff meetings for major accounts\.
- **Sales Engineering Manager at Red Brick Systems** (1995\-02\-01–1997\-10\-01) — Sales Engineering Manager \- Built sales engineering team for Western region\. \- Achieved and surpassed revenue goals\. \- 1996 Red Brick MVP Award as well as 1996 Presidents Club\.
- **Systems Engineer at SAP BusinessObjects** (1994\-02\-01–1995\-02\-01)
- **Senior Systems Engineer at Information Builders** (1990\-09\-01–1994\-02\-01) — Pre\-Sales Support
- **Systems Programmer at The Boston Company Asset Management** (1989\-08\-01–1990\-02\-01) — Wire Transfer Systems
- **Systems Manager at Cullinet Software** (1987\-03\-01–1989\-06\-01)

## Education

- EDP, Mastering Design Thinking — MIT Sloan School of Management (2019\-01\-01–2019\-01\-01)
- Film Studies, Film/Cinema/Video Studies — Boston University (2007\-01\-01–2009\-01\-01)
- MBA — Boston College Carroll School of Management (1988\-01\-01–1990\-01\-01)
- BA, Communications — The College of Wooster (1980\-01\-01–1984\-01\-01)
- Master of Business Administration — Boston College
- Bachelor of Arts, Communications — The College of Wooster
- Certificate in Film Production — Boston University
- Master's Degree, Business Analytics — MIT Sloan School of Management
- MBA — Boston College Carroll School of Management (1988–1990)

## FAQ

### What does John do?

John is a management consultant in Elizabeth City, North Carolina\. He works across product development, product management, marketing, sales enablement, business intelligence, data analytics, project delivery, and operational leadership\. He advises executive and IT management on planning, organizational objectives, business growth, customer experience, and technology\-supported transformation\.

### What are John’s primary areas of expertise?

John’s core strengths include leadership, strategic planning and analysis, product management, product development, business intelligence, data analytics, data warehousing, data visualization, project and program management, marketing strategy, sales strategy, sales enablement, business development, stakeholder communication, budgeting, presentations, public speaking, team building, hiring, mentoring, and customer lifecycle work\.

### What kind of work environment does John prefer?

John has stated a preference for hands\-on operations work with many moving parts rather than process\-focused roles\. He is drawn to startup environments and is interested in operational career directions where he can manage multiple functions under demanding timelines\.

### What has John done at MIDIOR Consulting?

At MIDIOR Consulting, John has served as Partner Emeritus and Principal\. His client focus includes financial services, manufacturing, and software, with work spanning technology strategy, program and project management, systems architecture, analytics, data warehouse design, product management, software development, marketing, sales, and service delivery\. He has supported clients seeking to streamline processes through business intelligence, reduce costs through internal efficiencies, or build capabilities for growth\.

### What are John’s notable accomplishments at MIDIOR Consulting?

At MIDIOR, John created a library of product\-management videos, managed the firm’s internship program for more than eight years, delivered partner\-level consulting specializing in data analysis and visualization, served as a senior resource on a health\-benefits\-system migration to a new platform, and designed and delivered a company kickoff in Newport, Rhode Island, in fall 2016\.

### What did John accomplish at Kadient, Qvidian, and Upland?

John served as Manager of Sales and Manager of Sales Effectiveness at Kadient/Qvidian, later associated with Upland\. He led sales\-effectiveness initiatives intended to improve sales\-team performance, designed selling content using the SaaS Kadient Incite Knowledge suite, advised marketing, conducted client demonstrations, and directed sales content\. Kadient’s software automated and standardized personalized sales presentations and selling documents, organized selling content, and provided sales assistance\.

### What sales and marketing programs did John lead at Kadient/Qvidian?

At Kadient/Qvidian, John introduced a corporate digital dashboard and sales portal to share sales data and track sales success\. He produced online web commercials and multimedia product tours, rolled out and managed Eloqua for marketing automation, completed more than 70 RFPs for SaaS software sales certification, and established sales\-effectiveness principles\. A separate role description also notes that he completed more than 50 RFPs for the sales team\.

### What did John do as Director of Financial Services Solutions at ClearForest?

As Director of Financial Services Solutions at ClearForest, John managed enterprise operations across sales, marketing, and professional services with a 30\-person team\. He also acted as a senior sales resource, conducting demonstrations and presentations for clients and prospects\. His contributions helped increase ClearForest’s value before its strategic acquisition by Reuters\.

### What did John do as Solutions Director at ClearForest?

As Solutions Director at ClearForest, John delivered content solutions for capital\-market and hedge\-fund prospects\. He analyzed operational requirements, prototyped applications using text extraction and analytics, supported sales as a presales engineer through demonstrations, benchmarks, and proofs of concept, scanned unstructured datasets for customer insights, and developed a working financial\-services application prototype\.

### What was John’s work at Sutter & Associates?

John founded and later served as Managing Director of Sutter & Associates\. He advised Fortune 100 companies and delivered business intelligence and data analytics solutions\. He identified client needs, advised executive and IT management on project planning, and aimed to build business growth through positive word of mouth\.

### What was John’s clean\-wine\-analysis project for Gallo Winery?

At Sutter & Associates, John designed and developed a Six Sigma\-based clean\-wine\-analysis system for Gallo Winery\. He worked with growers, plant leadership, and executives to share results and tune processes, and he developed presentations for executive meetings and proofs of concept\.

### What did John do at Watchfire?

As Sales Engineering Manager at Watchfire, John supported e\-business content analysis for website management and privacy compliance\. He led business\-development opportunities, acted as a product evangelist, worked with PricewaterhouseCoopers and sales teams to launch and sell online\-risk\-management solutions, and helped close strategic Fortune 100 accounts\. The privacy\-compliance work addressed GLBA, COPPA, HIPPA, and P3P\.

### What were John’s go\-to\-market responsibilities at Watchfire?

At Watchfire, John developed vertical\-market messaging for website\-analysis solutions in financial services, technology, Six Sigma quality for website management, and government portal initiatives\. His responsibilities included website\-quality analysis, web and messaging work, partner education, demonstration development, field training, and business\-development activities\.

### What did John accomplish at DataSage?

As Director of Services at DataSage, John designed and developed business practices for the consulting business, managed 20 consultants and project managers, secured consulting deals and follow\-on business with key accounts, and conducted kickoff meetings for major accounts\.

### What did John do at Vignette?

At Vignette, John was Practice Manager for Advanced Services and Advanced Business Analytics\. He achieved quarterly revenue goals, developed and conducted a CEO Roundtable in New York City on the profitability of financial websites, provided strategic consulting to financial\-services companies, and contributed technical and business expertise to industry panels, analysts, and key customers\.

### What did John accomplish at Red Brick Systems?

As Sales Engineering Manager at Red Brick Systems, John built the Western\-region sales\-engineering team and achieved and surpassed revenue goals\. He received the 1996 Red Brick MVP Award and was named to the 1996 Presidents Club\.

### What other companies has John worked for?

John has also held roles as Systems Manager at Cullinet Software, Systems Engineer at SAP BusinessObjects, Senior Systems Engineer providing presales support at Information Builders, and Systems Programmer supporting wire\-transfer systems at The Boston Company Asset Management\.

### What is John’s educational background?

John earned a Master’s Degree in Business Analytics from MIT Sloan School of Management and an MBA from Boston College Carroll School of Management\. He also completed an Executive Development Program in Mastering Design Thinking at MIT Sloan in 2019, earned a Bachelor of Arts in Communications from The College of Wooster in 1984, completed film studies at Boston University in 2009, and holds a Certificate in Film Production from Boston University\.

### What certifications does John hold?

John holds certifications in What Is Graphic Design? from LinkedIn, MIT Applied Business Analytics from MIT Sloan Executive Education, the Inclusive Managers Certificate from the Greater Boston Chamber of Commerce, and the Transformational DEI Certificate from the Greater Boston Chamber of Commerce\.

### What tools, methods, and specialized skills does John use?

John’s additional technical, commercial, and operational skills include customer success, onboarding, customer journey mapping, Salesforce\.com, software development life cycle, IT integration, Jira, Agile project management and methodologies, marketing analytics and operations, dashboards, sales processes and operations, growth marketing, campaign management and effectiveness, media strategy, landing pages, query languages, relational databases, ETL, SQL, performance analysis and metrics, warehouse operations, KPIs, P&L management, CRM, cloud computing, GIS, data quality, enterprise software, SaaS development, demand generation, value propositions, competitive intelligence, market research and analysis, solution selling, strategic partnerships, Microsoft Office and Excel, Adobe Creative Suite, SharePoint, film and video production, video editing, and video pre\-production\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/john\-brian\-sutter

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