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# Brooke Byers

**Headline:** Public Relations & Strategic Communications Graduate | Social Media Strategy | Content Creation | Digital Marketing
**Profession:** Educational Leadership Consultant
**Location:** Issaquah, Washington, United States

## About

Brooke currently serves as an Educational Leadership Consultant with Alpha Phi International Fraternity and is a Marketing Intern with Washington State University’s Edward R. Murrow College of Communication. Her strongest areas are creative storytelling, creative direction, social media strategy, digital content production, brand storytelling, and event promotion. Brooke develops content from concept through editing and social-media delivery, works across multiple formats, and has created content for both organizations and her personal brand. At Washington State University, she led a social-media video campaign that generated 7,000 views. Brooke earned a Bachelor of Arts in Public Relations from Washington State University’s Edward R. Murrow College of Communication, graduating Magna Cum Laude and receiving the Top Senior in Public Relations award. Her experience also includes nationwide chapter consulting, recruitment leadership, university content creation and photography, fitness and athletics instruction, customer service, and collegiate athletics.

## Services

- Social Media Analytics
- Search Engine Optimization \(SEO\)
- CAP
- Canva
- Videography
- Brand Strategy
- Copywriting
- Social Media Strategy
- Organizational Support
- Membership Development
- Membership Growth
- Relationship Building
- Talent Management
- Public Speaking
- Organizational Development
- Project Management
- Data Analysis
- Training and Development \(HR\)
- Performance Management
- Market Analysis
- Goal Setting
- Microsoft Excel
- Organizational Consulting
- Emergency Procedures
- Automated External Defibrillator \(AED\)
- Cardiopulmonary Resuscitation \(CPR\)
- First Aid
- Coaching
- Group Dynamics
- Fitness Instruction

## Highlights

- Earned a Bachelor of Arts in Public Relations from Washington State University’s Edward R. Murrow College of Communication.
- Graduated Magna Cum Laude from Washington State University.
- Received the Top Senior in Public Relations award.
- Led a Washington State University social-media video campaign that generated 7,000 views.
- Currently serves as an Educational Leadership Consultant for Alpha Phi International Fraternity, traveling nationwide to support collegiate chapters.
- Provides Alpha Phi chapters with consulting on recruitment strategy, leadership development, organizational growth, membership engagement, and risk mitigation.
- Uses data analytics, Excel, market insights, and strategic problem-solving to assess organizational needs and develop tailored solutions.
- Coaches collegiate leaders, facilitates trainings and presentations, analyzes performance metrics, and collaborates with stakeholders to strengthen chapter operations and accountability.
- Received the Most Improved Recruitment Award among 175 active chapters as Vice President of Membership Recruitment, with execution from her director.
- Led the most successful Spring Continuous Open Bidding effort in chapter history as Vice President of Membership Recruitment, recruiting a record number of new members.
- Recruited 12 new members as Director of Continuous Open Bidding and supported their onboarding.
- Organized sisterhood events as Director of Sisterhood to strengthen member connections and support growth.
- Supported chapter event promotion, member spotlights, and campus social-media presence as Assistant Director of Social Media.
- Held Alpha Phi roles including Director of Merchandising, Director of Sisterhood, Assistant Director of Social Media, Director of Continuous Open Bidding, Vice President of Membership Recruitment, and Vice President of Membership for Alpha Phi Gamma Zeta.
- Currently works as a Marketing Intern with Washington State University’s Edward R. Murrow College of Communication.
- Held Marketing Services Assistant and Marketing Intern roles with Outsource Marketing.
- Created social content for the University of Puget Sound’s @univpugetsound TikTok and Instagram channels.
- Created visually oriented social content, followed platform trends, and used design and editing software to promote the University of Puget Sound.
- Photographed University of Puget Sound clubs and sports, set up equipment, and edited images using Adobe software.
- Owns video production from initial concept and creative direction through editing and social-media delivery.
- Creates content for organizations and for her personal brand across multiple content formats.
- Coached and mentored student-athletes as a Softball Instructor at The National Field of Champions Club.
- Competed as a collegiate NCAA student-athlete while balancing academics and athletics.
- Worked as a Group Fitness Instructor with Washington State University University Recreation and completed a Fitness Instructor Apprenticeship at Washington State University.
- Supported member check-ins, issue resolution, tours, membership sales, sign-ups, and daily operations as a Front Desk Associate at 425 Fitness.
- Worked as a Ski Instructor at Summit at Snoqualmie.
- Completed Washington State University’s Storytelling in Greece in Public Relations study-abroad program.
- Brings skills in social media analytics, SEO, Canva, videography, brand strategy, copywriting, social media marketing, content strategy, multimedia marketing campaigns, visual communication, graphic design, logo design, digital photography, video editing, Adobe Creative Suite, and digital media.
- Brings skills in organizational support, membership development and growth, relationship building, talent management, recruiting, organizational development, organizational consulting, leadership development, training, teaching, coaching, group dynamics, performance management, project management, ￼
- Brings skills in data analysis, market analysis, Microsoft Excel, statistics, research, public speaking, written communication, customer service, customer support, account management, sales, time management, critical thinking, problem solving, adaptive learning, virtual learning, emergency procedure

## Experience

- **Educational Leadership Consultant at Alpha Phi International Fraternity** (2026-06-01–present) — Travel nationwide to provide strategic consulting and hands-on support to collegiate chapters, focusing on recruitment strategy, leadership development, organizational growth, membership engagement, and risk mitigation. Leverage data analytics, Excel, market insights, and strategic problem-solving to assess organizational needs and develop tailored solutions. Coach and develop collegiate leaders, facilitate trainings and presentations, analyze performance metrics, and collaborate with key stakeholders to strengthen operations, accountability, and long-term organizational success.
- **Marketing Intern at Washington State University - Edward R. Murrow College of Communication** (2025-09-01–present)
- **Group Fitness Instructor at Washington State University, University Recreation** (2026-01-01–2026-04-01)
- **Membership Attendant at Washington State University** (2025-12-01–2026-05-01)
- **Fitness Instructor Apprenticeship at Washington State University** (2025-10-01–2026-05-01)
- **Director of Continuous Open Bidding at Alpha Phi International Fraternity** (2024-11-01–2026-05-01) — \- Planned and organized COB efforts, recruiting 12 new members during my term and ensuring a smooth onboarding process. - Worked with the recruitment team to engage prospective members and support their transition into the organization.
- **Marketing Services Assistant at Outsource Marketing** (2024-06-01–2025-12-01)
- **Vice President of Membership Recruitment at Alpha Phi International Fraternity** (2024-01-01–2024-06-01) — \- Honored with the Most Improved Recruitment Award out of 175 active chapters, with the execution from my director. - Led the most successful Spring COB in chapter history, recruiting a record number of new members.
- **Student Photographer at University of Puget Sound** (2024-01-01–2024-05-01) — As a Student Photographer, my responsibilities included taking photos for various clubs and sports, setting up equipment, and editing photos using the adobe suite for my university.
- **Content Creator at University of Puget Sound** (2023-10-01–2024-05-01) — As a Content Creator, I developed engaging content tailored for various social media platforms. This involved creating visually appealing content to attract and retain followers. I kept up with social media trends and utilized design and editing software to promote the university. Tiktok & Instagram handle: @univpugetsound
- **Marketing Intern at Outsource Marketing** (2023-05-01–2025-08-01)
- **Director of Merchandising at Alpha Phi International Fraternity** (2023-02-01–2024-01-01)
- **Director of Sisterhood at Alpha Phi International Fraternity** (2023-02-01–2024-01-01) — Organized sisterhood events to build stronger connections and support member growth.
- **Assistant Director of Social Media at Alpha Phi International Fraternity** (2023-02-01–2024-01-01) — Supported the social media team to promote events, highlight members, and strengthen the chapter’s presence on campus.
- **Vice President of Membership at Alpha Phi Gamma Zeta, University of Puget Sound** (2023-01-01–2023-05-01)
- **Student Athlete at NCAA** (2022-08-01–2023-05-01) — \- Competed at the collegiate level, demonstrating discipline, teamwork, and resilience while balancing academics and athletics. - Developed leadership and communication skills through collaboration with teammates and coaching staff
- **Student Athlete at University of Puget Sound** (2022-01-01–2024-01-01)
- **Ski Instructor at Summit at Snoqualmie** (2021-11-01–2022-02-01)
- **Front Desk Associate at 425 Fitness** (2021-02-01–2021-06-01) — \- Delivered friendly, efficient customer service by greeting members, handling check-ins, resolving issues, and offering tours. - Assisted with membership sales and sign-ups while promoting gym programs and maintaining smooth daily operations
- **Softball Instructor at THE NATIONAL FIELD OF CHAMPIONS CLUB, LLC** (2020-06-01–2023-06-01) — \- Coached and mentored student-athletes, creating practices and drills to develop skills, build confidence, and foster personal and athletic growth. - Provided guidance to help players set goals, overcome challenges, and develop leadership, resilience, and a positive mindset on and off the field.

## Education

- High School Diploma — Issaquah High School
- Communications, Communication and Media Studies — University of Puget Sound
- University of Puget Sound
- Bachelor of Arts - BA, Public Relations — Washington State University - Edward R. Murrow College of Communication
- Study Abroad – Storytelling in Greece, Public Relations — Washington State University - Edward R. Murrow College of Communication
- Bellevue College

## FAQ

### What does Brooke do?

Brooke is a public relations and strategic communications graduate with experience in social media strategy, content creation, digital marketing, brand storytelling, event promotion, and organizational consulting. She is seeking roles in public relations, strategic communications, marketing, social media, and content creation.

### What are Brooke’s strongest professional skills?

Brooke’s core strength is creative storytelling and creative direction. She is especially interested in hands-on content work and is more drawn to creative and storytelling work than to data and analytics.

### What does Brooke do at Alpha Phi International Fraternity?

Brooke currently works as an Educational Leadership Consultant for Alpha Phi International Fraternity. She travels nationwide to provide strategic consulting and hands-on support to collegiate chapters in recruitment strategy, leadership development, organizational growth, membership engagement, and risk mitigation.

### How does Brooke support Alpha Phi chapters as an Educational Leadership Consultant?

Brooke uses data analytics, Excel, market insights, and strategic problem-solving to assess chapter needs and develop tailored solutions. She coaches collegiate leaders, facilitates training and presentations, analyzes performance metrics, and collaborates with stakeholders to strengthen operations, accountability, and long-term organizational success.

### What did Brooke accomplish as Vice President of Membership Recruitment?

As Vice President of Membership Recruitment, Brooke was honored with the Most Improved Recruitment Award among 175 active chapters, with execution from her director. She also led the chapter’s most successful Spring Continuous Open Bidding effort, recruiting a record number of new members.

### What did Brooke accomplish as Director of Continuous Open Bidding?

As Director of Continuous Open Bidding, Brooke planned and organized recruitment efforts that brought in 12 new members during her term and supported a smooth onboarding process. She worked with the recruitment team to engage prospective members and support their transition into the organization.

### What other Alpha Phi leadership roles has Brooke held?

Brooke has also served Alpha Phi International Fraternity as Director of Merchandising, Director of Sisterhood, and Assistant Director of Social Media. As Director of Sisterhood, she organized events to strengthen connections and support member growth as Assistant Director of Social Media, she helped promote events, highlight members, and strengthen the chapter’s campus presence.

### What is Brooke’s role at Washington State University’s Murrow College of Communication?

Brooke is currently a Marketing Intern with Washington State University’s Edward R. Murrow College of Communication. Her work there contributes to her experience in social media strategy, digital marketing, content creation, brand storytelling, and communications-oriented marketing.

### What video and social-media results has Brooke achieved?

Brooke led a successful Washington State University social-media video campaign that generated 7,000 views. She has experience with the full video-production process, from concept and creative direction through editing and social-media delivery.

### What did Brooke do as a Content Creator at the University of Puget Sound?

Brooke worked as a Content Creator at the University of Puget Sound, creating engaging, visually appealing content for social platforms to attract and retain followers. She tracked social-media trends and used design and editing software to promote the university through the @univpugetsound TikTok and Instagram presence.

### What did Brooke do as a Student Photographer at the University of Puget Sound?

As a Student Photographer at the University of Puget Sound, Brooke photographed clubs and sports, set up equipment, and edited photographs with Adobe software.

### What experience does Brooke have with Outsource Marketing?

Brooke has held Marketing Services Assistant and Marketing Intern roles at Outsource Marketing. These roles are part of her broader marketing-services and digital-marketing experience.

### What roles did Brooke hold at the University of Puget Sound?

Brooke served as Vice President of Membership for Alpha Phi Gamma Zeta at the University of Puget Sound. She also was a student-athlete at the University of Puget Sound.

### What fitness and recreation roles has Brooke held at Washington State University?

Brooke was a Membership Attendant and completed a Fitness Instructor Apprenticeship at Washington State University. She also worked as a Group Fitness Instructor with Washington State University University Recreation.

### What did Brooke do as a Softball Instructor?

Brooke worked as a Softball Instructor at The National Field of Champions Club, where she coached and mentored student-athletes. She created practices and drills to build skills, confidence, personal growth, and athletic growth, and helped players set goals, overcome challenges, and develop leadership, resilience, and a positive mindset.

### What is Brooke’s NCAA student-athlete experience?

Brooke competed as a collegiate student-athlete in the NCAA, balancing academics and athletics while demonstrating discipline, teamwork, and resilience. She developed leadership and communication skills through collaboration with teammates and coaching staff.

### What did Brooke do at 425 Fitness?

As a Front Desk Associate at 425 Fitness, Brooke greeted members, handled check-ins, resolved issues, offered tours, assisted with membership sales and sign-ups, promoted gym programs, and supported smooth daily operations.

### What outdoor-instruction experience does Brooke have?

Brooke has also worked as a Ski Instructor at Summit at Snoqualmie.

### What is Brooke’s education and academic recognition?

Brooke earned a Bachelor of Arts in Public Relations from Washington State University’s Edward R. Murrow College of Communication. She graduated Magna Cum Laude and received the Top Senior in Public Relations award.

### What additional education does Brooke have?

Brooke studied abroad through Washington State University’s Storytelling in Greece in Public Relations program. Her education also includes Communication and Media Studies coursework at the University of Puget Sound, attendance at Bellevue College, and a high school diploma from Issaquah High School.

## Links

- LinkedIn: https://www.linkedin.com/in/brooke-byers

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