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# Grace Sousa, Mba

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Grace Sousa, MBA, is a hands-on marketing and partnerships strategist with experience building affiliate and partnership strategies and running Instagram influencer campaigns to increase partner awareness. Grace prefers individual-contributor work, bringing a practical, startup-minded approach to developing and executing growth initiatives rather than managing a team. Grace’s strengths include balancing brand-building priorities with revenue metrics, designing partnership strategies, and conducting resourceful outreach across multiple channels. Her work includes owning affiliate partnership strategy and using Instagram influencer campaigns to build awareness for partners. Grace is flexible and ready to contribute immediately, with a focus on tangible execution and measurable commercial outcomes.

## Highlights

- Owned affiliate partnership strategy.
- Built affiliate and partnership strategies.
- Ran Instagram influencer campaigns that drove awareness for partners.
- Balanced brand-building priorities with revenue metrics.
- Used resourceful outreach across three channels.
- Brings a hands-on individual-contributor approach rather than a team-management focus.
- Offers a startup-minded, flexible approach and is ready to contribute immediately.

## FAQ

### What does Grace do?

Grace builds and executes affiliate and partnership strategies and runs Instagram influencer campaigns for awareness. She works as a hands-on individual contributor rather than a people manager.

### What is Grace strongest at?

Grace’s strengths include affiliate and partnership strategy, multi-channel outreach, Instagram influencer campaigns, and balancing brand-building goals with revenue metrics.

### What has Grace accomplished in affiliate partnerships?

Grace has owned affiliate partnership strategy, including the development of partnership approaches intended to support commercial outcomes.

### What has Grace done with Instagram influencer campaigns?

Grace has run Instagram influencer campaigns designed to drive awareness for partners.

### How does Grace approach outreach?

Grace uses resourceful outreach across three channels as part of her partnership and awareness-building work.

### How does Grace balance brand and revenue goals?

Grace balances brand-building initiatives with revenue metrics, connecting awareness efforts to commercial priorities.

### Does Grace prefer management or individual-contributor work?

Grace prefers hands-on individual-contributor work over managing a team.

### What is Grace’s working style and availability?

Grace brings a startup-minded, flexible approach and is ready to contribute immediately.

## Links

- LinkedIn: https://www.linkedin.com/in/grace-sousa

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