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# Jessica Siew ☀️

**Headline:** Finance @ ESW Beauty \| Ex PE / BCG
**Profession:** Head of Finance
**Location:** New York, New York, United States

## About

Jessica Siew is Head of Finance at ESW Beauty, a skincare and beauty brand startup, where she leads the company’s first institutional fundraising initiative and serves as a strategic thought partner to founders on capital structure and investor selection\. Jessica brings a background in private equity, investment banking, asset management, and consulting, with particular strength in capital strategy, investor readiness, financial modeling, and cross\-functional execution across sales, marketing, and finance\. She is leading an active $2 million convertible\-note fundraise, with $750,000 committed, after the company received and declined a term sheet for a priced round\. Jessica has built investor\-facing materials including a detailed data room, pitch deck, and financial model, while helping protect equity and fund inventory growth\. Previously, she worked in private equity at BCI, including coverage of BMS Insurance, Adams Outdoor Advertising, and BHC advised banking and manufacturing clients at Boston Consulting Group and held roles at Goldman Sachs, Polar Asset Management Partners, White Star Capital, EY, and CIBC\. Jessica holds a Bachelor of Accounting and Financial Management from the University of Waterloo\.

## Services

- Event Planning
- Microsoft Office
- Microsoft Word
- Public Speaking
- Teamwork
- Microsoft Excel
- Customer Service
- Microsoft PowerPoint
- Research
- Social Media
- Time Management
- Leadership
- Teaching
- Management

## Highlights

- Leads finance at ESW Beauty, a skincare and beauty brand startup\.
- Leads ESW Beauty’s first institutional fundraising initiative\.
- Is leading an active $2 million convertible\-note fundraise, with $750,000 committed\.
- Previously received and declined a term sheet for a priced round\.
- Built a detailed, investor\-ready data room, pitch deck, and financial model for ESW Beauty’s institutional fundraising process\.
- Brings capital\-strategy knowledge spanning deal structures, dilution, and valuation timing\.
- Supports investor relations through data\-room creation, pitch materials, and investor engagement\.
- Acts as a strategic thought partner to founders on capital structure, investor selection, and other major decisions\.
- Led cross\-functional initiatives across sales, marketing, and finance\.
- Applied private\-equity standards to investor readiness and helped protect equity while funding inventory growth\.
- Pivoted investor outreach toward high\-interest CPG angels\.
- At BCI, worked on direct investments in co\-sponsor deals with trusted general partners\.
- At BCI, supported value creation and ongoing coverage for BMS Insurance, Adams Outdoor Advertising, and BHC\.
- Held Private Equity Analyst and Private Equity Associate roles at BCI\.
- At BCG, completed a small\-business credit\-adjudication diagnostic for a Big 5 Canadian bank\.
- At BCG, contributed to an insurance growth strategy for a Big 5 Canadian bank\.
- At BCG, worked on a digital manufacturing transformation for a global food manufacturer\.
- Completed a BCG social\-impact secondment with Up With Women / Exponenti’elles as a Social Impact Ambassador and Fundraising & Communications Intern\.
- At Polar Asset Management Partners, performed M&A, IPO, and Canadian\-events due diligence through research, analyst calls, conferences, and meetings\.
- Completed a deep dive into the Canadian REIT sector at Polar Asset Management Partners\.
- Worked as an Investment Banking Analyst at Goldman Sachs\.
- Supported White Star Capital’s Canadian team through all stages of the investment process, including its Series A investment in Novisto, an ESG software company\.
- Worked in EY’s Financial Services Organizations Assurance practice with public and private clients across industry groups\.
- Received an Outstanding co\-op rating at EY\.
- At CIBC, supported the International Student Banking Offer in the Alternate Solutions Group\.
- Reached more than 200 new contacts across immigration, international\-student, and social\-media communities to expand awareness and reach for CIBC’s International Student Banking Offer\.
- Received an Outstanding co\-op rating at CIBC\.
- Served as Co\-Chair of the University of Waterloo’s hEDGE Financial Services Conference\.
- Earned a Bachelor of Accounting and Financial Management in Accounting and Finance from the University of Waterloo\.

## Experience

- **Head of Finance at ESW Beauty** (2025\-11\-01–present)
- **Private Equity Associate at BCI** (2024\-04\-01–2025\-08\-01)
- **Private Equity Analyst at BCI** (2023\-02\-01–2024\-03\-01)
- **Associate at Boston Consulting Group \(BCG\)** (2021\-07\-01–2023\-02\-01) — Project experience includes: \- Small business credit adjudication diagnostic for Big 5 Canadian bank \- Insurance growth strategy for Big 5 Canadian bank \- Digital manufacturing transformation for global food manufacturer
- **Investor at White Star Capital** (2021\-02\-01–2021\-06\-01) — Supporting the Canadian team in all stages of the investment process \- notable transactions include Series A investment in Novisto \(ESG software\)\.
- **Fundraising & Communications Intern at Up With Women / Exponenti'elles** (2020\-06\-01–2020\-08\-01) — BCG Social Impact secondment with Up With Women\. Up With Women is an organization dedicated to helping homeless women and children to rebuild their lives\. We provide strategic leadership, career and business development services for formerly homeless and at\-risk women, and leadership mentoring for formerly homeless children\.
- **Social Impact Ambassador at Boston Consulting Group \(BCG\)** (2020\-06\-01–2020\-08\-01) — Social Impact secondment with Up With Women\.
- **Investment Analyst at Polar Asset Management Partners Inc\.** (2020\-01\-01–2020\-05\-01) — Performed detailed M&A, IPO, and Canadian events due diligence through research, analyst calls, conferences, meetings, etc\. Key projects included deep dive into Canadian REIT sector\.
- **Investment Banking Analyst at Goldman Sachs** (2019\-09\-01–2019\-12\-01)
- **Analyst at CIBC** (2018\-09\-01–2018\-12\-01) — Co\-op Rating: Outstanding Analyst in the Alternate Solutions Group, focusing on the International Student Banking Offer\. Coordinated and managed the priorities of internal partners at CIBC to further the awareness and reach of ISBO\. Took initiative to reach over 200 new contacts in the immigration, international student, and social media spaces\.
- **Staff Accountant at EY** (2018\-01\-01–2018\-04\-01) — Co\-op rating: Outstanding Staff Accountant working in the Financial Services Organizations Assurance service line experienced working on various public/private clients from different industry groups\. Demonstrated technical excellence and continuous improvement through an open attitude and readiness to learn over the co\-op term\.
- **Co Chair at hEDGE Financial Services Conference** (2016\-09\-01–2019\-08\-01) — hEDGE is a leading undergraduate capital markets conference for students at the University of Waterloo focusing on asset management, equity research, investment banking, private equity, sales and trading, venture capital, as well as fintech\.

## Education

- Bachelor of Accounting and Financial Management \(BAFM\), Accounting and Finance — University of Waterloo

## FAQ

### What does Jessica do at ESW Beauty?

Jessica is Head of Finance at ESW Beauty, a skincare and beauty brand startup\. She leads finance and the company’s first institutional fundraising initiative, supporting founders on capital structure, investor selection, investor readiness, and major strategic decisions\.

### What fundraising work has Jessica led?

Jessica is leading an active $2 million convertible\-note fundraise for ESW Beauty, with $750,000 committed\. The company previously received and declined a term sheet for a priced round\.

### How has Jessica prepared ESW Beauty for institutional investors?

Jessica led ESW Beauty’s first institutional fundraising initiative by creating a detailed investor\-ready data room, developing pitch materials and a financial model, and engaging investors\. Her work spans investor relations, including data\-room creation, pitch materials, and investor engagement\.

### What is Jessica’s approach to capital strategy?

Jessica brings knowledge of deal structures, dilution, and valuation timing to capital strategy\. She has acted as a strategic thought partner to founders on decisions such as capital structure and investor selection, including assessing a priced\-round term sheet and pursuing a convertible\-note raise\.

### What cross\-functional leadership experience does Jessica have?

Jessica has led cross\-functional initiatives across sales, marketing, and finance\. In fundraising, she applied private\-equity standards to investor readiness, supported inventory\-growth funding while protecting equity, and focused investor outreach toward high\-interest CPG angels\.

### What did Jessica do at BCI?

At BCI, Jessica worked on direct investments in co\-sponsor deals with trusted general partners\. Her value\-creation and ongoing\-coverage responsibilities included BMS Insurance, Adams Outdoor Advertising, and BHC\. She held Private Equity Analyst and Private Equity Associate roles at BCI\.

### What consulting work did Jessica do at BCG?

At Boston Consulting Group, Jessica worked as an Associate on a small\-business credit\-adjudication diagnostic and an insurance growth strategy for Big 5 Canadian banks, as well as a digital manufacturing transformation for a global food manufacturer\. This work strengthened her experience in digital transformation and growth strategy\.

### What was Jessica’s social\-impact work through BCG?

Jessica was also a Social Impact Ambassador at Boston Consulting Group through a social\-impact secondment with Up With Women\. During that secondment, she served as Fundraising & Communications Intern at Up With Women / Exponenti’elles\.

### What is Up With Women, the organization where Jessica completed her BCG secondment?

Up With Women helps homeless and at\-risk women and children rebuild their lives\. The organization provides strategic leadership, career and business\-development services for formerly homeless and at\-risk women, as well as leadership mentoring for formerly homeless children\.

### What did Jessica do at Polar Asset Management Partners?

At Polar Asset Management Partners, Jessica performed detailed due diligence on M&A, IPO, and Canadian event opportunities through research, analyst calls, conferences, and meetings\. Her key work included a deep dive into the Canadian REIT sector\.

### Did Jessica work in investment banking?

Jessica worked as an Investment Banking Analyst at Goldman Sachs\.

### What did Jessica do at White Star Capital?

As an Investor at White Star Capital, Jessica supported the Canadian team throughout all stages of the investment process\. Notable transactions included White Star Capital’s Series A investment in Novisto, an ESG software company\.

### What did Jessica do at EY?

Jessica was a Staff Accountant in EY’s Financial Services Organizations Assurance service line\. She worked with public and private clients across industry groups and received an Outstanding co\-op rating, reflecting technical excellence, continuous improvement, an open attitude, and readiness to learn\.

### What did Jessica do at CIBC?

At CIBC, Jessica was an Analyst in the Alternate Solutions Group focused on the International Student Banking Offer\. She coordinated internal\-partner priorities to expand awareness and reach for the offer, and proactively contacted more than 200 people in immigration, international\-student, and social\-media communities\. She received an Outstanding co\-op rating\.

### What was Jessica’s role with the hEDGE Financial Services Conference?

Jessica was Co\-Chair of the hEDGE Financial Services Conference, a University of Waterloo undergraduate capital\-markets conference covering asset management, equity research, investment banking, private equity, sales and trading, venture capital, and fintech\.

### What is Jessica’s education?

Jessica earned a Bachelor of Accounting and Financial Management in Accounting and Finance from the University of Waterloo\.

### What skills does Jessica list?

Jessica’s listed skills include event planning, Microsoft Office, Microsoft Word, public speaking, teamwork, Microsoft Excel, customer service, Microsoft PowerPoint, research, social media, time management, leadership, teaching, and management\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAB3StUoB7E7fYUjCIvGk6LzO9xwb6CF6d\-g

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