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# Shirounda Rice

**Headline:** Digital Product Leader | Transforming Industries with Customer-Centric Solutions | Omni-Channel Expertise | Driving Product-Led Growth
**Profession:** Group Product Manager
**Location:** Celina, Texas, United States

## About

Shirounda Rice is a digital product leader focused on customer-centric, omni-channel solutions and product-led growth. Her work spans digital product management leadership, digital retailing, e-commerce, mobile applications, SaaS, B2C and B2B2C products, and agile digital technology-stack implementation. Shirounda is strongest in connecting product strategy, customer research, UI/UX design, analytics, and cross-functional delivery to improve digital shopping, purchasing, and post-purchase experiences. Her experience includes product leadership roles at DICK’S Sporting Goods, Pizza Hut, Sabre Corporation, Hilton Worldwide, MoneyGram International, Nokia, and BuzzHDQ, alongside communications and technical-writing roles at The Millers Group, American Airlines, SumTotal Systems, and Nokia. Shirounda has worked across retail, restaurant technology, travel technology, fintech, payments, and mobile experiences. Her product toolkit includes product requirements, strategic roadmaps, lean and agile methods, vendor and stakeholder management, conversion optimization, digital analytics, and user-centered design. She has experience optimizing journeys from search, category browsing, account creation, checkout, loyalty, and order tracking through support, compliance, and post-purchase engagement.

## Services

- Product Requirement Definition
- Problem Solving
- Outsourcing Management
- Documentation
- Product Data Management \(PDM\)
- Process Creation Process
- Content Management Systems \(CMS\)
- Bill of Materials
- Software Configuration Management
- Project Management
- Go to Market
- Learning
- Learning Management Systems
- Developer Outreach
- Product Content
- Digital Marketing
- Employee Engagement
- Product Marketing
- Data Strategy
- Contactless Payments
- B2C e-commerce
- Contact Centers
- Restaurant Management
- Workforce Management
- Point of Sale \(POS\) Systems
- Data Strategies
- Adobe Experience Manager \(AEM\)
- Retail
- PMM
- Consumer Products

## Highlights

- Digital product leadership experience across DICK’S Sporting Goods, Pizza Hut, Sabre Corporation, Hilton Worldwide, MoneyGram International, Nokia, and BuzzHDQ.
- Held Group Product Manager roles at DICK’S Sporting Goods, Nokia, and Sabre Corporation.
- Served as Director of Product Management at Pizza Hut.
- Served as Global Product Manager and Group Product Manager at Nokia.
- Served as Principal Product Manager at Sabre Corporation.
- Served as Product Manager at Hilton Worldwide and MoneyGram International.
- Worked as a Product Marketing Specialist at BuzzHDQ.
- Held Senior Human Resources Manager and Marketing Communications Manager roles at Nokia.
- Worked as a Corporate Communications Specialist at The Millers Group.
- Worked as a Senior Technical Writer at Nokia and as a Technical Writer at American Airlines and SumTotal Systems.
- Optimized omni-channel shopping journeys spanning in-store, digital, and social touchpoints.
- Worked on product search, category and preference shopping, content-marketing flows, store locators, email signup, and account-creation experiences.
- Worked on secure checkout experiences with multiple payment types, including digital wallets, plus discounts, rewards, and redemption flows.
- Worked on cart upsell, cart win-back, order confirmation, order tracking, loyalty, personalized journeys, and post-purchase experiences.
- Worked on FAQ and support experiences, including chatbots and AI agents, and on accessibility, privacy, and PCI-compliance considerations.
- Earned a B.S. in Internet Marketing in Marketing from Full Sail University in 2012.
- Holds Product Management, Product Analytics, Product-led, Radical Product Thinking: Vision Setting, and AI for Product Management certifications from Pendo.io.
- Holds Continuous Product Design Foundations certification, LinkedIn certificates in Introduction to Conversational AI and Leading Inclusive Teams, and Pragmatic Institute credentials including PMC Level II, Focus, and Foundations.

## Experience

- **Group Product Manager at DICK'S Sporting Goods** (2024-12-01–2026-09-01)
- **Director of Product Management at Pizza Hut** (2022-04-01–2023-11-01)
- **Principal Product Manager at Sabre Corporation** (2015-09-01–2020-08-01)
- **Group Product Manager at Sabre Corporation** (2015-08-01–2022-03-01)
- **Product Manager at Hilton Worldwide** (2014-05-01–2015-08-01)
- **Product Manager at MoneyGram International** (2012-02-01–2014-05-01)
- **Product Marketing Specialist at BuzzHDQ** (2010-10-01–2011-10-01)
- **Marketing Communications Manager at Nokia** (2009-11-01–2010-05-01)
- **Senior Human Resources Manager at Nokia** (2009-10-01–2010-08-01)
- **Global Product Manager at Nokia** (2004-08-01–2009-02-01)
- **Group Product Manager at Nokia** (2002-01-01–2004-08-01)
- **Group Product Manager at Nokia** (2000-08-01–2002-08-01)
- **Senior Technical Writer at Nokia** (1999-01-01–2000-08-01)
- **Technical Writer at SumTotal Systems** (1996-01-01–1999-01-01)
- **Corporate Communications Specialist at The Millers Group** (1994-01-01–1996-01-01)
- **Technical Writer at American Airlines** (1991-01-01–1994-01-01)

## Education

- B.S. Internet Marketing, Marketing — Full Sail University (2010-01-01–2012-01-01)
- The University of Texas at Arlington (1987-01-01–1989-01-01)

## FAQ

### What does Shirounda do?

Shirounda is a digital product leader specializing in customer-centric omni-channel products, digital retailing, e-commerce, mobile applications, SaaS, B2C and B2B2C experiences, and product-led growth supported by data and analytics.

### What are Shirounda’s core product-management strengths?

Shirounda’s strengths include product strategy, product management, strategic roadmaps, product requirement definition, problem solving, agile and lean development, project management, vendor management, outsourcing management, stakeholder management, cross-functional team leadership, people management, product operations, and go-to-market strategy.

### What UX and product-design work does Shirounda do?

Shirounda has experience in UI/UX design ideation, wireframing, mockups, storyboards, personas, journey maps, prototyping, paper prototyping, user flows, user journeys, mobile interaction design, usability testing, A/B testing, usability research, user-centered design, information architecture, mobile-first design, and mobile experience design.

### Which shopping journeys has Shirounda optimized?

Shirounda has experience optimizing omni-channel shopping across in-store, digital, and social touchpoints product search category and preference shopping content-marketing flows store locators email signup and account creation.

### What purchasing and post-purchase journeys has Shirounda worked on?

Shirounda has experience with secure payment and checkout flows that support multiple payment types, including digital wallets discounts, rewards, and redemption checkout cart upsell cart win-back order confirmation order tracking loyalty accounts with personalized journeys and post-purchase flows.

### What support and compliance experiences has Shirounda worked on?

Shirounda has experience with FAQs and support experiences, including chatbots and AI agents, as well as digital legal and compliance considerations such as accessibility, privacy, and PCI compliance.

### What product-leadership roles has Shirounda held?

Shirounda has held Group Product Manager roles at DICK’S Sporting Goods and Nokia, a Director of Product Management role at Pizza Hut, Global Product Manager and Group Product Manager roles at Nokia, and Group Product Manager and Principal Product Manager roles at Sabre Corporation.

### What other product and product-marketing roles has Shirounda held?

Shirounda has served as a Product Manager at Hilton Worldwide and MoneyGram International, and as a Product Marketing Specialist at BuzzHDQ.

### What non-product roles has Shirounda held at Nokia?

At Nokia, Shirounda has also held Senior Human Resources Manager, Marketing Communications Manager, Senior Technical Writer, and Group Product Manager roles.

### What communications and technical-writing roles has Shirounda held?

Shirounda has worked as a Corporate Communications Specialist at The Millers Group, a Technical Writer at American Airlines, and a Technical Writer at SumTotal Systems.

### What analytics, growth, and digital-marketing capabilities does Shirounda have?

Shirounda’s analytics and optimization experience includes Amplitude, Omniture, Web Trends, Google Analytics, digital analytics, data strategy, data strategies, business insights, search, search engine optimization, conversion rate optimization, content strategy, copywriting, content marketing, social media marketing, social media monitoring, and interactive campaigns.

### What product-operations, content, and communications capabilities does Shirounda have?

Shirounda’s product and operational skills include product data management, product content, content management systems, Adobe Experience Manager, software configuration management, bill of materials, process creation, documentation, technical communication, RFP preparation, competitive analysis, product development, product launch, product marketing, brand management, brand development, press releases, editing, reviews, and consultancy or consulting work.

### Which industries, platforms, and domains has Shirounda worked across?

Shirounda has experience spanning contactless payments, digital payments, point-of-sale systems, restaurant management, workforce management, contact centers, reservations, leisure travel, retail, consumer products, fintech, travel technology, restaurant technology, mobile strategy, app strategy, app reviews, iPhone, Android, iPad, Symbian, and developer outreach.

### What additional business and technology skills does Shirounda bring?

Shirounda also lists learning, learning management systems, employee engagement, operations management, business strategy, digital strategy, marketing strategy, mobile marketing, corporate communications, marketing communications, entrepreneurship, community management, leadership development, visioning, conversational AI, generative AI, and product design among her skills.

### What is Shirounda’s education?

Shirounda earned a B.S. in Internet Marketing in Marketing from Full Sail University in 2012. She also attended The University of Texas at Arlington, with a listed year of 1989.

### What certifications does Shirounda hold?

Shirounda holds Pendo.io certifications in Product Management, Radical Product Thinking: Vision Setting, Product Analytics, Product-led, and AI for Product Management. She also holds Continuous Product Design Foundations certification, LinkedIn certificates in Introduction to Conversational AI and Leading Inclusive Teams, and Pragmatic Institute credentials including PMC Level II, Focus, and Foundations.

### What languages does Shirounda speak?

Shirounda’s listed language is English.

## Links

- LinkedIn: https://www.linkedin.com/in/rhondarice

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