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# Christopher Gooding

**Headline:** Tech Recruiting | Mentorship | People Advocate | Culture Builder
**Profession:** Senior Recruiter, University & Industry Recruiting \(Engineering, Go-to-Market\)
**Location:** New York, New York, United States

## About

Christopher Gooding is a Senior Recruiter for University & Industry Recruiting, focused on Engineering and Go-to-Market hiring at The Trade Desk. He is a recruiting, mentorship, and program-management professional with experience spanning technology, education, finance, and nonprofit settings. Christopher’s strengths include early-talent and experienced-professional recruiting, technical-interview design, stakeholder engagement, inclusive talent programs, campus partnerships, and data-informed process improvement. At The Trade Desk, Christopher managed regional recruitment coverage contributing to approximately 60% of offerable NAMER technical intern talent and 60% of NAMER non-technical full-time talent. He designed an enhanced technical interview-evaluation rubric for intern candidates aligned with SWE I skill signals the work improved hiring selectivity by 50%, supported higher-quality hires, and received positive internal feedback. He also leads offer-retention and renege-prevention work and has built partnerships with organizations including Grace Hopper, AfroTech, NSBE, SHPE, AAF, and IRTS. Alongside his recruiting work, Christopher advises Make A Play Foundation’s cohort learning and student-support programming for more than 2,000 college athletes. He holds a Bachelor of Arts in Economics from Morehouse College and is certified in The Trade Desk Edge Academy’s Trading Essentials: Kokai.

## Services

- Leadership Development
- Program Management
- Public Speaking
- Sales Process
- Mentoring
- Strategy
- Data Analysis
- KYC Databases
- Research
- Microsoft Word
- Microsoft Excel
- Microsoft Office
- Community Outreach
- Coaching
- Program Development
- Nonprofits
- PowerPoint
- Strategic Planning
- Microsoft PowerPoint

## Highlights

- At The Trade Desk, managed regional university-recruiting coverage contributing to approximately 60% of offerable NAMER technical intern talent and approximately 60% of NAMER non-technical full-time talent.
- Designed and implemented an enhanced technical interview-evaluation rubric for intern candidates, with performance measures aligned to SWE I skill signals.
- Improved hiring selectivity by 50% through technical interview-rubric improvements, supporting higher-quality hires and positive internal feedback.
- Engaged senior leadership and interviewers in recruitment-process design and technical interview-rubric implementation.
- Built campus academic partnerships with Grace Hopper, AfroTech, NSBE, SHPE, AAF, and IRTS, embedding The Trade Desk resources into coursework and establishing pipelines into key roles.
- Leads offer-retention and renege-prevention strategy at The Trade Desk across design, copywriting, publications, virtual events, and coordination among recruiting, technical, and non-technical teams.
- Supports inclusion and belonging programming at The Trade Desk through partnership management, virtual and on-site events, and learning and development.
- Advises Make A Play Foundation on program structure, partnership management, and professional-development curriculum serving more than 2,000 college athletes nationwide.
- Supports Make A Play Foundation’s efforts to place college athletes into full-length internships, competitive graduate programs, and full-time roles in finance, law, and technology.
- Managed approximately 25 undergraduate and graduate/MBA requisitions at Roku and filled positions in 30 to 45 days.
- Advised more than 40 interns and more than 40 intern managers at Roku, supporting program resources, events, sentiment, ambassador participation, and above-industry-average offer extensions and acceptances.
- Helped develop Roku’s domestic and international employer-branding and marketing materials, including culture value propositions, career-page content, copy, and job-description formatting through a diverse and inclusive lens.
- Managed approximately 30 experienced-professional corporate-office requisitions at H&M, with an average time to fill of 30 to 45 days.
- Supported H&M inclusion and diversity pipelines through career-readiness training and corporate partnerships for MBA and early-career leadership programs.
- Developed H&M recruiting metrics covering internal mobility, labor-market competition, and overall talent-acquisition performance indicators.
- Refined Coney Island Prep’s application and screening process through composite scores, candidate-skills and interest capture, institutional growth loops, and recruitment technology, resulting in approximately 40% average candidate engagement.
- Managed Coney Island Prep’s primary residency partnership for master’s degrees and teacher certifications.
- Designed Jopwell’s campus ambassador strategy across approximately 80 colleges and student organizations.
- Managed Jopwell’s campus recruiting strategy across approximately 350 colleges and universities using community data, email marketing, content design, conferences, and partnerships.
- Collaborated with Jopwell technology and product teams on user profiles, event engagement, and data standardization.
- Supported and educated Fellowship and Institute participants on diversity-and-inclusion core competencies and federal-government practice as Director of the Institute Fellows Program and Advisory Council Member.
- Managed GEMS recruitment strategy and admissions processes at Georgetown University School of Medicine for students from disadvantaged communities of the global majority pursuing medical education.
- Supported GEMS partnerships with local public schools, colleges, and universities to promote health-services careers.
- Supported teacher and paraprofessional distribution and selection for 18 DC Public Schools serving early-childhood-to-middle-school students.
- Met more than 50% of designated novice and experienced applicant goals through recruitment efforts across DC, Maryland, and Virginia.
- Managed recruitment of high school students and facilitated 80% of instructional design for Alpha Phi Alpha Fraternity’s Go to High School Go to College Mentoring Initiative.
- Analyzed investor-services opportunities with J.P. Morgan pension clients holding more than $1 billion in assets.
- Helped develop a graphic user interface supporting a $250,000 technology-investment application at JPMorgan Chase and supported review of an acquisition proposal involving a benefits-payments client with more than $10 billion in assets.
- Managed KYC database maintenance for more than 400 margin and money-fund accounts and retrieved more than 50 fee agreements at BNY Mellon Global Liquidity Services.
- Holds a Bachelor of Arts in Economics from Morehouse College and a The Trade Desk Edge Academy: Trading Essentials: Kokai certification.

## Experience

- **Senior Recruiter, University & Industry Recruiting \(Engineering, Go-to-Market\) at The Trade Desk** (2026-04-01–present)
- **Consultant, Cohort Learning & Student Support at Make A Play Foundation** (2020-01-01–present) — Advising the program structure, partnership management, and professional development curricular support to 2000+ college athletes across the country, scaling up our success of securing placement into full-length internships, competitive graduate programs, and full-time positions within finance, law, and technology
- **Recruiter, University Recruiting \(Engineering, Go-to-Market\) at The Trade Desk** (2023-02-01–2026-09-01) — Managing regional recruitment coverage, contributing to ~60% of offerable NAMER technical talent \(intern\) and ~60% of NAMER non-technical talent \(full-time\) Designed a new technical candidate interview evaluation rubric inclusive of performance measures, allowing for interviewers to gauge for signal/attributes of candidates representative of hires meeting and/or exceeding SWE I skillsets at the intern level Orchestrated and executed upon campus academic partnerships with technical \(ie. Grace Hopper, AfroTech, NSBE, SHPE\) and non-technical partners \(ie. AAF, IRTS\) embedding TTD resources into course work and establishing pipelines into key roles Leading offer retention and renege prevention strategy, advising and executing tasks across several workstreams, including design, copywriting, publications, virtual events, and coordination of recruitment, technical, and non-technical teams Supporting inclusion and belonging program management and initiatives, inclusive of partnership manag
- **University Recruiter at Roku Inc.** (2022-03-01–2022-12-01) — Managed full lifecycle recruiting process of undergraduate and graduate/MBA talent across lines of business including but not limited to Corporate Communications, People Analytics, Marketing & Advertising, Sales, and Corporate Finance owning ~25 requisitions and fulfilling positions within a 30-45 day period Advised a dedicated cohort of 40+ interns and 40+ intern managers inclusive of building, coordinating, and executing program-wide resources and facilitating home office and virtual events supporting strong program sentiment, ambassadorship, and sustaining offer extensions and acceptances above industry average Strategized within a virtual team of talent professionals in the research and development of domestic and international branding and marketing focusing on culture value propositions, career page content, copy, and job description formatting ensuring all areas were developed through a diverse and inclusive lens
- **Talent Acquisition Partner at H&M** (2021-05-01–2022-03-01) — Managed the full lifecycle recruitment process of experienced professionals for corporate office roles, sourcing talent to support multiple business functions, including but not limited to Human Resources, Business Tech, Finance & Accounting, and Real Estate/Expansion, satisfying ~30 requisitions with average time to fill between 30-45 days Supported the program and project management of inclusion and diversity pipelining efforts through career readiness trainings and corporate partnerships focused on attracting MBA & early career talent for leadership training programs Managing the development of recruitment metrics to further illustrate our activity to company goals inclusive of internal mobility, labor market competition and overall talent acquisition performance indicators
- **Recruitment Manager at Coney Island Prep** (2020-06-01–2021-05-01) — Sustained monthly hiring goals through the refinement of our application and screening process – specifically through the implementation of composite scores, increased capture of candidate skills & interests, establishing growth loops with industry-specific & diversity-aligned institutions, and recruitment technology resulting in ~40% average rate of candidate engagement Managed our relationship with our primary residency partner for conferring masters and teacher certifications monitoring resident progress and liaising between our recruitment team, our partner, and multiple campus stakeholders Worked cross-functionally with our Marketing & Communications team to build a series of new engagement material resulting in strong click-through rates and impressions across social platforms
- **Associate, Campus Recruiting & Engagement at Jopwell** (2018-10-01–2019-12-01) — Designed Jopwell’s campus ambassador strategy, which is focused on recruiting and cultivating student leaders across ~80 colleges and student organizations in efforts to expand the company’s national reach, garner insights and support organizational impact Managed campus recruiting strategy across ~350 colleges and universities using community data and executed via email marketing campaigns, content design, conferences and partnerships Collaborated with technology and product teams in the development of user profiles, event engagement, and data standardization
- **Program Manager, Georgetown Experimental Medical Studies \(GEMS\) at Georgetown University School of Medicine** (2018-02-01–2018-08-01) — Managed the recruitment strategy and admissions processes of students representative of disadvantaged communities of the global majority in pursuit of medical education Supported new and existing strategic partnerships with the local public school system and colleges and universities to promote careers in the health services industry Developed and launched conceptualizations focused on program objectives, execution, progress, and student experience
- **Director, Institute Fellows Program Advisory Council Member at The Institute for Federal Leadership in Diversity & Inclusion** (2016-12-01–2018-10-01) — Responsible for supporting and educating Fellowship and Institute participants on core competencies of diversity and inclusion and its practice within the federal government
- **Analyst, Teacher Recruitment & Selection at District of Columbia Public Schools \(DCPS\)** (2016-07-01–2018-01-01) — Managed the recruitment and selection of paraprofessionals, including application management and the development of a composite score to assist our schools in identifying high quality candidates Supported the distribution and selection of teachers and paraprofessionals for 18 schools servicing early childhood to middle school students Executed local recruitment and selection strategies primarily throughout District of Columbia, Maryland and Virginia meeting over 50% of designated novice and experienced applicant goals Responsible for virtual and on-site engagement and cultivation of prospective teachers and paraprofessionals, including the retention of highly performing teachers and paraprofessionals throughout our school district
- **Program Director, Go to High School Go to College Mentoring Initiative at Alpha Phi Alpha Fraternity** (2015-09-01–2016-06-01) — Managed end-to-end recruiting process for high school students via school outreach, presentations and relationship management with current and prospective counselors Built network of program contributors for mentorship and internships across various industries Managed and facilitated 80% of instructional design for our learning and development initiatives throughout the academic year Responsible for all correspondence and program analytics via Eventbrite, Microsoft Excel, and Google programs
- **Analyst, Investor Services at J.P. Morgan** (2014-06-01–2015-06-01) — Responsible for data analysis via excel authoring our corporate-consultant footprint to measure current and future business opportunities with premier pension clients holding assets +$1 billion Supported the creation and management of client intelligence profiles for client executives to identify key details to supplement sales opportunities Maintained internal records and presentations of custody and fund service performance monthly review of premier clients and deal mappings through our customer knowledge database
- **Summer Analyst, Investor Services at JPMorgan Chase** (2013-06-01–2013-08-01) — Constructed and presented initial development in creating a comprehensive graphic user interface designed to support a $250K application for our product’s technology investment initiatives. Supported legal, risk, and operation review of proposal documents regarding the acquisition of a benefit payments clients with assets +$10 billion. Managed product material to reflect top level standards of risk review and product understanding for sales and client service representatives.
- **Summer Analyst, Global Liquidity Services at BNY Mellon** (2012-06-01–2012-08-01) — Managed company’s Know Your Customer \(KYC\) database for the maintenance of distribution and withholding statements for 400+ margin and money fund accounts. Facilitated the efficient retrieval of 50+ fee agreements between prime brokers and partnering companies for the executive vice president of liquidity services in order to identify new relationships.
- **Summer Analyst, Wealth Management – Private Banking at BNY Mellon** (2011-06-01–2011-08-01) — Conducted in-depth research of strategic financial initiatives companies undertake to maximize shareholder value. Analyzed June monthly incentive report to measure management performance and provide aggregate view of revenue acquired by all bankers and portfolio managers in tri-state region. Devised a map illustrating productivity of asset accounts for various client relationships ranging from junior to senior portfolios.

## Education

- Bachelor of Arts - BA, Economics — Morehouse College

## FAQ

### What does Christopher do?

Christopher is a Senior Recruiter for University & Industry Recruiting at The Trade Desk, where he focuses on Engineering and Go-to-Market talent. He also serves as a Consultant for Cohort Learning & Student Support at Make A Play Foundation.

### What are Christopher’s core strengths?

Christopher is strongest in university and industry recruiting, early-talent programs, technical interview design, stakeholder engagement, campus partnerships, offer retention, inclusion and belonging initiatives, mentorship, program management, public speaking, strategy, and data analysis.

### What has Christopher accomplished at The Trade Desk?

At The Trade Desk, Christopher manages regional recruitment coverage that contributes to approximately 60% of offerable NAMER technical intern talent and 60% of NAMER non-technical full-time talent. He designed a technical candidate interview-evaluation rubric with performance measures to assess signals and attributes associated with intern hires meeting or exceeding SWE I skill sets.

### How has Christopher improved technical hiring?

Christopher designed and implemented an enhanced technical interview rubric and engaged senior leadership and interviewers in its process design. The rubric increased hiring selectivity by 50%, contributed to higher-quality hires, and generated positive internal feedback.

### What campus partnerships has Christopher built?

Christopher orchestrated campus academic partnerships with technical organizations including Grace Hopper, AfroTech, NSBE, and SHPE, as well as non-technical partners including AAF and IRTS. These partnerships embedded The Trade Desk resources into coursework and established pipelines into key roles.

### What talent-program work does Christopher lead at The Trade Desk?

Christopher leads offer-retention and renege-prevention strategy across workstreams that include design, copywriting, publications, virtual events, and coordination among recruiting, technical, and non-technical teams. He also supports inclusion and belonging initiatives through partnership management, virtual and on-site events, and learning and development.

### What does Christopher do at Make A Play Foundation?

At Make A Play Foundation, Christopher advises program structure, partnership management, and professional-development curriculum for more than 2,000 college athletes across the country. The work supports placement into full-length internships, competitive graduate programs, and full-time positions in finance, law, and technology.

### What did Christopher do at Roku?

At Roku, Christopher managed full-cycle recruiting for undergraduate and graduate/MBA talent across Corporate Communications, People Analytics, Marketing & Advertising, Sales, Corporate Finance, and other functions. He owned approximately 25 requisitions and filled roles within 30 to 45 days.

### How did Christopher support Roku’s intern program and employer brand?

Christopher advised a cohort of more than 40 interns and more than 40 intern managers at Roku. He built and executed program-wide resources and home-office and virtual events, supporting program sentiment, ambassador participation, and offer extensions and acceptances above industry average. He also helped develop domestic and international employer-branding and marketing materials through a diverse and inclusive lens.

### What did Christopher do at H&M?

At H&M, Christopher managed full-cycle recruitment for experienced corporate-office professionals in Human Resources, Business Tech, Finance & Accounting, and Real Estate/Expansion. He satisfied approximately 30 requisitions with an average time to fill of 30 to 45 days.

### How did Christopher advance talent programs at H&M?

Christopher supported inclusion and diversity pipeline programs at H&M through career-readiness training and corporate partnerships aimed at MBA and early-career talent for leadership-development programs. He also developed recruitment metrics covering internal mobility, labor-market competition, and talent-acquisition performance indicators.

### What did Christopher accomplish at Coney Island Prep?

At Coney Island Prep, Christopher refined the application and screening process through composite scores, improved capture of candidate skills and interests, growth loops with industry-specific and diversity-aligned institutions, and recruitment technology. This work sustained monthly hiring goals and resulted in an approximately 40% average candidate-engagement rate.

### What partnership and communications work did Christopher lead at Coney Island Prep?

Christopher managed Coney Island Prep’s relationship with its primary residency partner for master’s degrees and teacher certifications, monitored resident progress, and liaised among the recruitment team, partner, and campus stakeholders. He also partnered with Marketing & Communications on engagement materials that produced strong click-through rates and impressions across social platforms.

### What did Christopher do at Jopwell?

At Jopwell, Christopher designed a campus ambassador strategy to recruit and cultivate student leaders across approximately 80 colleges and student organizations. He also managed campus recruiting strategy across approximately 350 colleges and universities through community data, email marketing, content design, conferences, and partnerships.

### How did Christopher work cross-functionally at Jopwell?

Christopher collaborated with Jopwell’s technology and product teams on user profiles, event engagement, and data standardization.

### What was Christopher’s role at the Institute for Federal Leadership in Diversity & Inclusion?

At the Institute for Federal Leadership in Diversity & Inclusion, Christopher served as Director of the Institute Fellows Program and as an Advisory Council Member. He supported and educated Fellowship and Institute participants on diversity-and-inclusion core competencies and their practice within the federal government.

### What did Christopher do with Georgetown Experimental Medical Studies?

At Georgetown University School of Medicine’s Georgetown Experimental Medical Studies program, Christopher managed recruitment strategy and admissions processes for students from disadvantaged communities of the global majority pursuing medical education. He supported public-school, college, and university partnerships promoting health-services careers and developed program concepts focused on objectives, execution, progress, and student experience.

### What did Christopher do at District of Columbia Public Schools?

At District of Columbia Public Schools, Christopher managed paraprofessional recruitment and selection, including application management and development of a composite score to help schools identify high-quality candidates. He supported teacher and paraprofessional distribution and selection for 18 early-childhood-to-middle-school campuses, met more than 50% of designated novice and experienced applicant goals through recruiting in DC, Maryland, and Virginia, and cultivated prospective and high-performing educators through virtual and on-site engagement.

### What did Christopher do with Alpha Phi Alpha Fraternity’s mentoring initiative?

As Program Director of the Go to High School Go to College Mentoring Initiative at Alpha Phi Alpha Fraternity, Christopher managed end-to-end recruitment of high school students through school outreach, presentations, and counselor relationships. He built a network of mentorship and internship contributors, managed and facilitated 80% of instructional design during the academic year, and oversaw program correspondence and analytics using Eventbrite, Microsoft Excel, and Google programs.

### What finance and investor-services experience does Christopher have?

At J.P. Morgan, Christopher analyzed data in Excel to develop a corporate-consultant footprint for assessing current and future opportunities with premier pension clients holding more than $1 billion in assets. He supported client-intelligence profiles, maintained records and presentations for monthly custody and fund-service performance reviews, and mapped deals through a customer-knowledge database. During an Investor Services summer analyst role at JPMorgan Chase, he helped develop and present a graphic user interface supporting a $250,000 application for technology-investment initiatives, supported legal, risk, and operations review for a benefits-payments client acquisition involving more than $10 billion in assets, and maintained product materials for sales and client-service teams.

## Links

- LinkedIn: https://www.linkedin.com/in/cdgooding

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