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# Rocco Zablan

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Rocco Zablan is a go\-to\-market and lifecycle marketing professional with experience in sweepstakes and social\-gambling B2C businesses, AI sales training, pricing strategy, customer segmentation, and monetization\. Rocco builds customer understanding from the ground up by researching markets, mapping customer behavior, and analyzing funnels to identify growth opportunities\. Rocco is particularly strong in tiered pricing, package optimization, behavioral segmentation, and lifecycle journeys that respond to customer purchase patterns\. Rocco has built lifecycle marketing programs from scratch, including behavioral segments and automated customer journeys using Optimove\. Through pricing strategy and segmentation work, Rocco achieved 2x daily revenue and 3x lifetime value\. Rocco also has BDR experience at an AI sales training platform, where Rocco sold to pest\-control, insurance, and car\-sales teams and built and tested a complete outbound playbook\. Rocco is interested in moving into B2B to deepen expertise in business\-buyer economics and technology adoption\.

## Highlights

- Achieved 2x daily revenue and 3x lifetime value through pricing strategy and customer segmentation\.
- Built lifecycle marketing from scratch using behavioral segmentation and automated customer journeys\.
- Built automated lifecycle marketing with Optimove\.
- Developed tiered pricing strategies and optimized packages\.
- Mapped customer funnels and monetization strategies to identify growth opportunities\.
- Segmented customers using behavioral data and purchase patterns\.
- Conducted market research and developed market and customer\-behavior understanding from scratch\.
- Supported B2C go\-to\-market and lifecycle marketing in sweepstakes and social gambling\.
- Worked as a BDR at an AI sales training platform, selling to pest\-control, insurance, and car\-sales teams\.
- Built and tested a complete outbound playbook\.

## FAQ

### What does Rocco do?

Rocco Zablan works across go\-to\-market strategy, lifecycle marketing, pricing, customer segmentation, monetization, and outbound sales development\. Rocco has experience in B2C sweepstakes and social gambling as well as an AI sales training platform\.

### What are Rocco's core strengths?

Rocco is strongest at understanding markets and customer behavior from scratch, mapping customer funnels, identifying monetization opportunities, and turning behavioral and purchase data into pricing, segmentation, and lifecycle strategies\.

### What growth results has Rocco achieved?

Rocco achieved 2x daily revenue and 3x lifetime value through pricing strategy and customer segmentation\.

### What is Rocco's experience with pricing and monetization?

Rocco has experience with tiered pricing strategy and package optimization\. Rocco uses pricing and segmentation to improve monetization outcomes\.

### How does Rocco approach customer segmentation?

Rocco segments customers using behavioral data and purchase patterns\. Rocco has used that work to support lifecycle marketing and monetization strategy\.

### What is Rocco's lifecycle marketing experience?

Rocco built lifecycle marketing from scratch, including behavioral segmentation and automated customer journeys\. Rocco has experience building automated lifecycle marketing with Optimove\.

### What experience does Rocco have in sweepstakes and social gambling?

Rocco has go\-to\-market and lifecycle marketing experience in the B2C sweepstakes and social\-gambling space\.

### What did Rocco do as a BDR?

Rocco worked as a BDR at an AI sales training platform, selling to pest\-control, insurance, and car\-sales teams\. Rocco also built and tested the complete outbound playbook\.

### How does Rocco approach outbound sales?

Rocco approaches outbound sales through market knowledge and customer understanding rather than reliance on rigid scripts\. Rocco built and tested a complete outbound playbook\.

### How does Rocco learn a new market?

Rocco researches markets, develops an understanding of them from scratch, maps customer behavior, and analyzes customer funnels and monetization strategies\.

### Why is Rocco interested in B2B?

Rocco wants to transition to B2B to learn more about business\-buyer economics and technology adoption\.

### What type of team environment does Rocco prefer?

Rocco enjoys small, collaborative teams that provide individual agency\. Rocco is open to both early\-stage and later\-stage companies\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/rocco\-zablan

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