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# Alice Paul

**Headline:** Customer Success & Operations Manager \| AI Workflow Automation \| Onboarding \| Churn Reduction \| B2B SaaS \| Business Intelligence \| CPG & e\-commerce
**Profession:** Customer Success Manager \(Principal\)
**Location:** Los Angeles, California, United States

## About

Alice Paul is a Customer Success and Operations Manager who leads post\-sales operations, onboarding, retention, and workflow automation for SaaS, business intelligence, e\-commerce, and higher\-education technology organizations\. In her current Principal Customer Success Manager role at PeopleGrove, she manages higher\-education accounts, leading implementations, CORE platform configuration, training, strategic business reviews, churn\-risk planning, and client\-health tracking in Salesforce and Vitally\. Alice is strongest at designing the operational infrastructure behind customer outcomes: scalable onboarding programs, success\-plan templates, SOPs, escalation frameworks, customer\-feedback systems, AI\-assisted workflows, and cross\-functional programs with Product, Engineering, Support, Marketing, and Operations\. She has built onboarding programs and customer success infrastructure from scratch, managed portfolios of more than 125 clients and executive members, and supported B2B, B2C, enterprise, CPG, and e\-commerce segments\. Her results include reducing time\-to\-active by 75%, improving activation by at least 50%, cutting churn by 25%, resolving 90% of onboarding issues within one to three business days, reducing fraud by 90%, and generating more than $200K in ARR through B2B/CPG e\-commerce initiatives\. Alice holds a bachelor’s degree in Psychology from Southern New Hampshire University\.

## Services

- Teacher Training
- Escalations Management
- Technical Support
- Support Management
- Voice of the Customer
- Customer Lifecycle Management
- Customer Engagement
- Decision\-Making
- Communication and Collaboration
- Strategic Thinking
- UX Research
- User Research
- Inventory Management
- Inventory Control
- Inventory Analysis
- Inventory Planning
- Web Content Writing
- Market Research
- Consulting
- Strategic Communications
- Artificial Intelligence \(AI\)
- Strategic Consulting
- Consultative Approach
- Google Workspace
- Canva
- Notion Productivity Software
- Business Intelligence \(BI\)
- Technical Proficiency
- Data Analysis & Reporting
- Product Adoption

## Highlights

- Currently serves as Principal Customer Success Manager at PeopleGrove, managing higher\-education accounts for retention, platform adoption, CSAT, and NPS\.
- Leads PeopleGrove implementations, CORE platform configuration, client training, strategic business reviews, churn\-risk planning, product\-insight capture, and health tracking in Salesforce and Vitally\.
- Built onboarding programs and customer success infrastructure from scratch\.
- Designed scalable success\-plan templates at Slate Learning Solutions for a portfolio of 125\+ clients, segmented by member type and cohort\.
- Built SOPs and process documentation at Slate Learning Solutions to support training, onboarding, reduced ramp time, and operational consistency\.
- Managed Zendesk, Google Suite, Microsoft Suite, and Monday at Slate Learning Solutions, using Claude and ChatGPT\-assisted workflows to automate processes, improve data integrity, and increase team efficiency\.
- Used data modeling of churn risks and renewal trends at Slate Learning Solutions, contributing to a 25% decrease in overall churn\.
- Secured key\-account renewals at Convertr with 20% to 50% increases per contract through expansion opportunities\.
- Reduced time\-to\-resolution by 30% at Convertr through proactive monitoring of customer health metrics and usage patterns\.
- Reduced churn for a Convertr book of business by 20% and increased CSAT by 10%\.
- Led a cross\-functional onboarding team at Exago Inc\. that improved activation rates by at least 50% and reduced time\-to\-active by 75%\.
- Resolved 90% of Exago onboarding issues within one to three business days with the Support team, increasing customer satisfaction out of onboarding by 40%\.
- Helped reduce churn by 10% at Exago by collaborating with Product, Engineering, and Marketing to incorporate customer feedback into product roadmaps\.
- Led customer journey mapping at Exago that reduced time\-to\-value for new customers by 25%\.
- Established ongoing user research and feedback systems at Exago through Client Advisory Boards and BETA programs\.
- Developed B2B/B2C merchandise and subscription kits at Teroforma that increased B2B product adoption by more than 40% and generated more than $200K in ARR\.
- Led Teroforma B2B/CPG e\-commerce initiatives that increased product adoption by 40%, added more than $200K in ARR, and optimized inventory and customer operations\.
- Led Teroforma Custom Program marketing through email, social media, and industry events, increasing AR by more than 200%\.
- Managed a cross\-functional team of 10 at Teroforma, improving SLA adherence and reducing customer support issues by 50%\.
- Implemented payment and identity verification strategies at Teroforma that reduced fraud by 90% across multiple e\-commerce platforms\.
- Created a customer\-insights initiative at Teroforma that improved product design and customer satisfaction by 35%\.
- Advised and supported 125\+ high\-profile executive members at Athena Alliance, including leaders across various Fortune 500 companies, driving engagement, upgrades, and retention\.
- Partnered with PeopleGrove’s Head of Support to standardize ticket\-submission processes and Zendesk best practices\.
- Writes customer\-success thought\-leadership content for Guidde, researching customer behavior, market dynamics, industry practices, and emerging AI technologies\.

## Experience

- **Customer Success Manager \(Principal\) at PeopleGrove** (2025\-09\-01–present) — Manage a portfolio of higher education accounts, driving retention, platform adoption, and overall client satisfaction \(CSAT/NPS\)\. • Lead implementations, configure CORE platforms, and deliver training and strategic business reviews to support successful launch and ongoing engagement\. • Proactively identify churn risks, develop success plans, and capture insights to inform product improvements\. • Maintain accurate client health and activity tracking in Salesforce and Vitally while serving as the primary liaison for timely, high\-quality support\.
- **Customer Success Manager at PeopleGrove** (2025\-09\-01–2026\-03\-01) — \*Higher Ed Tech platform catering to healthcare programs\. • Oversaw operational management of a higher education account portfolio, driving platform adoption, retention workflows, and client satisfaction metrics \(CSAT/NPS\)\. • Led platform configuration and module setup for client launches, delivering strategic business reviews to ensure successful onboarding and ongoing engagement\. • Partnered with Head of Support to standardize ticket submission processes and implement best practices in Zendesk, improving operational consistency across the support function\. • Managed a portfolio of higher education accounts, driving retention, platform adoption, and overall client satisfaction \(CSAT/NPS\)\. • Led implementations, configured CORE platforms, and delivered training and strategic business reviews to support successful launch and ongoing engagement\. • Proactively identified churn risks, developed success plans, and captured insights to inform product improvements\. • Maintained accurate cli
- **Senior Customer Success Manager at Athena Alliance** (2025\-01\-01–2025\-09\-01) — Advised and supported a portfolio of 125\+ high\-profile executive members \(various leaders across a variety of Fortune 500 companies\), driving engagement, upgrades, and retention through strategic success planning and quarterly check\-ins\. • Blended consultative guidance with high\-touch support to ensure members consistently realized value aligned to their professional goals and Athena’s core services\. • Acted as the voice of the member, regularly sharing insights and trends with internal teams to help shape programming, feature enhancements, and the member journey\. • Collaborated cross\-functionally to co\-create engagement strategies that fostered community, strengthened retention, and amplified Athena’s mission of elevating women in leadership\.
- **Content Writer and Customer Success Industry Expert at Guidde** (2023\-10\-01–2025\-12\-01) — \*Project\. As a Customer Success Industry Expert for a leading generative AI platform, I specialize in crafting insightful articles and blog posts\. I leverage my expertise in customer success to explore industry trends, best practices, and innovative strategies, providing valuable content to our audience\. My role involves researching and discussing market dynamics, customer behavior, and emerging AI technologies\. I collaborate with internal teams to ensure our content aligns with platform objectives and resonates with our target audience, positioning us as a thought leader in customer success\. By combining my understanding of customer success principles and AI advancements, I create compelling content that adds value to users and establishes our brand as an authority in the industry\.
- **Enterprise Customer Success & Operations Program Manager at Slate Learning Solutions** (2022\-04\-01–2025\-09\-01) — \*Operational consulting firm providing expert\-level ops support to companies looking to augment or upskill their existing teams\. • Designed and standardized scalable success plan templates segmented by member type and cohort, replacing ad hoc approaches with a repeatable operational framework across a 125\+ client portfolio\. • Built and maintained SOPs and process documentation to support team training and onboarding, reducing ramp time for new team members and ensuring operational consistency\. • Owned and managed CS Tools \(Zendesk/Google Suite/MS Suite/Monday\), leveraging AI\-assisted workflows \(Claude/Chat GPT/\) to automate processes, improve data integrity, and drive team efficiency\. • Identified churn risks and renewal trends via data modeling, resulting in improved churn risk forecasting and a 25% decrease in overall churn rate\.
- **Enterprise Client Success Manager at Convertr** (2022\-04\-01–2023\-01\-01) — Managed the renewal process for key accounts, successfully securing renewals with 20 – 50% increases per contract, by identifying and executing expansion opportunities\. • Proactively monitored customer health metrics and usage patterns, resolving potential issues before they escalated, contributing to a 30% reduction time in time\-to\-resolution and increased satisfaction\. • Cultivated strong customer relationships, by leveraging a consultative approach and relationship\-building strategies, resulting in successful upselling during renewals and a substantial increase in contract values\. • Reduced churn rates for Book of Business by 20%, and increased CSAT scores by 10% through effective collaboration with the VP of Finance and other relevant team members to address customer contractual needs and pain points\. • Conducted business reviews and analyzed key performance indicators \(KPIs\), to assess metrics, and garner customer feedback, facilitating proactive strategies for enhanced satisfa
- **Lead Customer Success Manager at Exago Inc\.** (2019\-09\-01–2022\-03\-01) — \*Business Intelligence and Data Analytics software\. • Led a cross\-functional onboarding team, improving activation rates by a minimum of 50% and time to active by 75%, through proactive customer engagement and implementing AI\-driven onboarding solutions, in collaboration with Pro Services\. • Managed customer escalations in collaboration with the Support team during onboarding, resolving 90% of issues within 1\-3 business days, leading to a 40% increase in customer satisfaction out of onboarding\. • Collaborated with Product, Engineering, and Marketing teams to incorporate customer feedback into product roadmaps, enhancing user experience and reducing churn by 10%\. • Led a customer journey mapping initiative using customer data, that identified key pain points and streamlined processes, resulting in a 25% reduction in time\-to\-value for new customers • Conducted in\-depth user research projects to uncover user insights and drive product improvements\. • Led user research efforts to gain in
- **Lead Customer Success Manager at Teroforma** (2015\-10\-01–2019\-09\-01) — \*CPG B2B & B2C Vendor and Manufacturer\. • Collaborated with the Director of Procurement to conceptualize and develop B2B/ B2C merchandise and subscription kits, leading to a significant increase of over 40% in B2B product adoption rates and an additional $200K\+ ARR\. • Spearheaded strategic marketing initiatives via E\-Mail, Social Media, and Industry Events for the Custom Program, leading to an over 200% increase in AR, expanding the company's market presence and revenue streams\. • Led e\-commerce initiatives in the B2B/CPG space, increasing product adoption by 40% and adding $200K\+ in ARR while optimizing inventory and customer operations\. • Managed a cross\-functional team of 10, improving SLA adherence and reducing customer support issues by 50%\. • Implemented fraud detection strategies through payment and identity verifications, reducing fraud rates by 90% across multiple e\-commerce platforms\. • Led the creation of a customer insights initiative, streamlining customer feedback col

## Education

- Bachelor's degree, Psychology — Southern New Hampshire University (2015\-01\-01–2019\-01\-01)

## FAQ

### What does Alice do?

Alice is a Customer Success and Operations Manager focused on AI workflow automation, onboarding, churn reduction, post\-sales operations, business intelligence, B2B SaaS, CPG, and e\-commerce\. She designs and runs repeatable systems that support customer adoption, retention, operational efficiency, and measurable outcomes\.

### What does Alice do at PeopleGrove?

Alice is currently a Principal Customer Success Manager at PeopleGrove\. She manages a portfolio of higher\-education accounts, driving retention, platform adoption, and client\-satisfaction metrics including CSAT and NPS\. She leads implementations, configures CORE platforms, delivers training and strategic business reviews, identifies churn risks, develops success plans, captures product insights, and tracks client health and activity in Salesforce and Vitally\.

### What are Alice’s strongest areas of expertise?

Alice builds customer success infrastructure and onboarding programs from scratch\. Her work includes success\-plan templates, SOPs, process documentation, escalation frameworks, customer\-health tracking, feedback loops, CS tooling, AI\-assisted workflows, and cross\-functional operating programs\.

### What did Alice accomplish at Slate Learning Solutions?

At Slate Learning Solutions, Alice designed and standardized scalable success\-plan templates by member type and cohort for a portfolio of more than 125 clients\. She built SOPs and process documentation for team training and onboarding, managed Zendesk, Google Suite, Microsoft Suite, and Monday, and used Claude and ChatGPT\-assisted workflows to automate processes, improve data integrity, and increase team efficiency\. Her data modeling of churn risks and renewal trends improved churn\-risk forecasting and contributed to a 25% decrease in overall churn\.

### What did Alice accomplish at Convertr?

At Convertr, Alice managed key\-account renewals and secured contract renewals with increases of 20% to 50% by identifying and executing expansion opportunities\. She monitored customer health and usage patterns, helping reduce time\-to\-resolution by 30%\. She reduced churn for her book of business by 20%, increased CSAT by 10%, conducted business reviews and KPI analysis, and collaborated with Product and Operations to improve product offerings and user experience\.

### What did Alice accomplish at Exago Inc\.?

At Exago Inc\., a business intelligence and data analytics software company, Alice led a cross\-functional onboarding team that improved activation rates by at least 50% and reduced time\-to\-active by 75% through proactive engagement and AI\-driven onboarding solutions developed with Professional Services\. She worked with Support to resolve 90% of onboarding issues within one to three business days, increasing customer satisfaction out of onboarding by 40%\. She also helped reduce churn by 10%, reduced time\-to\-value for new customers by 25%, and established ongoing user\-feedback systems through Client Advisory Boards and BETA programs\.

### What did Alice accomplish at Teroforma?

At Teroforma, a CPG B2B and B2C vendor and manufacturer, Alice collaborated with the Director of Procurement to develop merchandise and subscription kits\. The work increased B2B product adoption by more than 40% and added more than $200K in ARR\. She led e\-commerce initiatives that also increased adoption by 40% while optimizing inventory and customer operations, led marketing initiatives that increased AR by more than 200%, managed a cross\-functional team of 10, reduced customer support issues by 50%, and implemented payment and identity verification strategies that reduced fraud by 90% across multiple e\-commerce platforms\. Her customer\-insights initiative improved product design and customer satisfaction by 35%\.

### What was Alice’s earlier role at PeopleGrove?

In an earlier Customer Success Manager role at PeopleGrove, Alice managed higher\-education accounts, supporting platform adoption, retention workflows, and CSAT/NPS\. She led platform configuration and module setup for client launches, delivered strategic business reviews, partnered with the Head of Support to standardize ticket\-submission processes and Zendesk best practices, identified churn risks, created success plans, and maintained client health and activity records in Salesforce and Vitally\.

### What did Alice accomplish at Athena Alliance?

At Athena Alliance, Alice advised and supported a portfolio of more than 125 high\-profile executive members, including leaders across various Fortune 500 companies\. She drove engagement, upgrades, and retention through strategic success planning and quarterly check\-ins provided consultative, high\-touch support aligned to members’ professional goals brought member insights to internal teams and collaborated on engagement strategies that strengthened community and supported Athena’s mission of elevating women in leadership\.

### What has Alice done for Guidde?

Alice has served as a Content Writer and Customer Success Industry Expert for Guidde, a generative AI platform, on a project basis\. She researches and writes articles and blog posts about customer\-success trends, best practices, market dynamics, customer behavior, and emerging AI technologies\. She collaborates with internal teams to align content with platform objectives and position the brand as an authority in customer success\.

### What tools and AI workflows does Alice use?

Alice has experience with Zendesk, Salesforce, Vitally, ChurnZero, Monday, Google Workspace, Microsoft Office and Microsoft Excel, Notion, Canva, Loom, Claude, and ChatGPT\. She uses customer\-success tools and AI\-assisted workflows to automate processes, improve data integrity, manage customer health, and support team efficiency\.

### What customer success skills does Alice bring?

Alice’s professional skills include customer lifecycle management, customer engagement, customer retention, renewal retention, account management, customer support, technical support, support management, escalations management, voice of the customer, customer satisfaction, CRM, product adoption, client relations, client liaison, and consultative relationship building\.

### What operations and analytics skills does Alice bring?

Alice’s operations and analytical capabilities include process optimization, SOP development, project implementation and planning, project management, data analysis and reporting, business intelligence, inventory management and planning, quality control, budgeting, strategic planning, decision\-making, crisis management, and organizational and team leadership\.

### What research, communication, and marketing skills does Alice have?

Alice has experience in UX research, user research, market research, competitor analysis, interviewing, customer\-feedback collection, Client Advisory Boards, BETA programs, web content writing, strategic communications, marketing strategy, social media marketing and management, event planning and management, public speaking, training, teacher training, and technical proficiency\.

### What is Alice’s education?

Alice holds a bachelor’s degree in Psychology from Southern New Hampshire University\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAACkboYQB8RKFyzuc8yL2nUsOAuJUVMQzE84

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