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# Saul Ruiz

**Headline:** Senior ServiceTitan SDR & Student @ IOCS
**Profession:** Senior SDR
**Location:** Greater Chicago Area

## About

Saul Ruiz is a Senior Sales Development Representative at ServiceTitan, where he focuses on residential small\-business sales and generates high\-quality pipeline aligned with the company’s ideal customer profile\. Saul is working to be a resource to shops in the trades while building on a diverse B2B sales background spanning SaaS, insurance, real estate, coaching, and insurance business ownership\. He is strongest in outbound prospecting, lead qualification, pipeline management, appointment setting, and building client relationships through cold calling, email, LinkedIn, and strategic discovery\. At Green Brook Insurance, Saul helped build pipeline that contributed to more than $80,000 in commercial deals monthly\. At Wela Financial, he generated 20 or more meetings per month through cold\-calling campaigns for group health and life insurance opportunities\. At WNN Properties, he led his team in qualified opportunities by qualifying and disqualifying prospects based on investment capacity and timing\. Saul brings an entrepreneurial ownership mindset, adapts quickly across unfamiliar verticals, and aims to build and lead a sales organization while staying hands\-on in closing deals\. He is pursuing Orthodox Christian Studies at The Institute for Orthodox Christian Studies and has completed additional study in theology, Islamic history, Israeli history, and early Church patristics\.

## Services

- Sales Pipeline Management
- ICP
- salesforce
- Slack
- gong
- Cold Calling
- Setting Appointments
- HubSpot
- LinkedIn Sales Navigator
- Lead Qualification
- Business\-to\-Business \(B2B\)
- Lead Generation
- Risk Management
- Group Insurance
- Commercial Insurance
- Commercial Insurance, Landlord Insurance, Real Estate Investing
- Marketing Strategy
- Strategic Services
- IT Management
- Brand Design

## Highlights

- Serves as a Senior SDR at ServiceTitan, generating high\-quality pipeline aligned with the company’s ideal customer profile\.
- Focuses on residential small\-business sales at ServiceTitan and on being a resource to shops in the trades\.
- Helped build pipeline at Green Brook Insurance that contributed to more than $80,000 in commercial deals monthly\.
- Used cold calling, email campaigns, and LinkedIn at Green Brook Insurance to generate interest in property and casualty insurance services\.
- Partnered with Account Executives at Green Brook Insurance to provide strategic insight into prospect requirements and new opportunities\.
- Led the team in qualified opportunities at WNN Properties\.
- Prospected business owners, developers, and real\-estate investors at WNN Properties\.
- Sourced SQLs at WNN Properties through qualification based on investment capacity and timing, as well as disqualification of unsuitable leads\.
- Generated more than 20 meetings per month at Wela Financial through strategic cold\-calling campaigns\.
- Focused Wela Financial prospecting on group health and life insurance opportunities\.
- Built B2B relationships with key decision\-makers at Wela Financial and shared actionable customer\-interaction insights with Financial Advisors\.
- Brings experience across SaaS, insurance, real estate, coaching, and insurance business ownership\.
- Brings an entrepreneurial ownership mindset and interest in building and shaping sales systems\.
- Has adapted across unfamiliar verticals with a record of outperforming peers\.
- Aims to build and lead a sales organization while remaining hands\-on with closing deals\.
- Is pursuing a Diploma of Education in Orthodox Christian Studies at The Institute for Orthodox Christian Studies, listed for 2027\.
- Lists a bachelor’s degree in Orthodox Christian Studies from The Institute for Orthodox Christian Studies\.
- Earned a Messianic Diploma in Messianic Theology from the Judaic Studies Institute in 2023\.
- Completed a Course Certificate in Islamic History from Albalagh Academy in 2025\.
- Completed two Course Certificates in The History of Modern State of Israel from Tel Aviv University in 2025\.
- Completed two Course Certificates in Early Church Patristics from The Institute of Catholic Culture in 2025\.
- Studied Digital Communication and Media/Multimedia at DeVry University in 2014\.

## Experience

- **Senior SDR at ServiceTitan** (2026\-05\-01–present) — Generating high quality pipeline that fits company ICP\.
- **SDR at ServiceTitan** (2025\-05\-01–present)
- **Business Development Representative at WNN Properties** (2023\-07\-01–2025\-04\-01) — Targeted prospecting with business owners, developers and real estate investors\. Sourced SQLs monthly by qualifying leads based on investment capacity, timeline, and disqualification resulting in leading the team in qualified opportunities\.
- **Business Solutions Specialist at Wela Financial** (2022\-03\-01–2023\-07\-01) — B2B prospecting and relationship\-building with key decision\-makers\. Generated 20\+ meetings monthly through strategic cold calling campaigns, focusing on group health and life insurance opportunities\. Collaborated with Financial Advisors to provide actionable insights on customer interactions\.
- **Business Development Representative at Green Brook Insurance** (2017\-12\-01–2022\-03\-01) — Utilizing cold calling, email campaigns, and LinkedIn to generate interest in P&C insurance services\. Partnered with Account Executives to provide strategic insights on prospect requirements and new opportunities, building significant pipeline that contributed to $80k\+ in commercial deals monthly\.
- **Business Development Representative at Green Brook Insurance Group** (2017–2022) — Utilizing cold calling, email campaigns, and LinkedIn to generate interest in P&C insurance services\. Partnered with Account Executives to provide strategic insights on prospect requirements and new opportunities, building significant pipeline that contributed to $80k\+ in commercial deals monthly\.

## Education

- Diploma of Education, Orthodox Christian Studies — THE INSTITUTE FOR ORTHODOX CHRISTIAN STUDIES (2025\-10\-01–2027\-10\-01)
- Bachelor's degree, Orthodox Christian Studies — THE INSTITUTE FOR ORTHODOX CHRISTIAN STUDIES (2025\-10\-01–2027\-10\-01)
- Course Certificate, Islamic History — Albalagh Academy (2025\-07\-01)
- 2 Course Certificates, Early Church Patristics — The Institute of Catholic Culture (2025\-05\-01)
- 2 Course Certificates, The History of Modern State of Israel — Tel Aviv University (2025\-05\-01)
- Messianic Diploma, Messianic Theology — Judaic Studies Institute (2023\-09\-01)
- Digital Communication and Media/Multimedia — DeVry University (2013–2014)

## FAQ

### What does Saul do at ServiceTitan?

Saul is a Senior SDR at ServiceTitan\. He focuses on residential small\-business sales and generates high\-quality pipeline that fits ServiceTitan’s ideal customer profile\.

### What customer segment does Saul focus on?

Saul’s professional focus is helping shops in the trades\. His ServiceTitan work centers on residential small businesses\.

### What are Saul’s core sales strengths?

Saul’s strengths include B2B prospecting, outbound sales, cold calling, email campaigns, LinkedIn outreach, appointment setting, lead qualification, pipeline management, ICP alignment, and relationship\-building with decision\-makers\.

### What did Saul accomplish at Green Brook Insurance?

At Green Brook Insurance, also listed as Green Brook Insurance Group, Saul used cold calling, email campaigns, and LinkedIn to generate interest in property and casualty insurance services\. He partnered with Account Executives on prospect requirements and new opportunities, helping build pipeline that contributed to more than $80,000 in commercial deals monthly\.

### What did Saul do at WNN Properties?

At WNN Properties, Saul prospecting business owners, developers, and real\-estate investors\. He sourced SQLs by qualifying leads according to investment capacity and timeline, as well as disqualifying unsuitable opportunities, and led the team in qualified opportunities\.

### What did Saul accomplish at Wela Financial?

At Wela Financial, Saul conducted B2B prospecting and developed relationships with key decision\-makers\. He generated more than 20 meetings per month through strategic cold\-calling campaigns for group health and life insurance opportunities, and collaborated with Financial Advisors to share actionable customer\-interaction insights\.

### What experience does Saul bring beyond ServiceTitan?

Saul’s background includes SaaS sales at ServiceTitan, insurance sales, real\-estate prospecting, coaching, and insurance business ownership\. He brings an entrepreneurial ownership mentality and has worked across multiple B2B verticals\.

### What are Saul’s career goals?

Saul aims to build and lead a sales organization while remaining hands\-on in closing deals\. He is interested in shaping sales systems, prioritizes revenue generation, client relationships, and competency, and is flexible about where he starts based on product knowledge\.

### How does Saul approach entrepreneurial and startup opportunities?

Saul wants to build a lasting business legacy that his family can learn from and potentially join\. He recognizes that founding\-level startup roles require more work than roles at established companies such as ServiceTitan\.

### How does Saul approach learning and performance in new sales environments?

Saul has a record of adapting across unfamiliar verticals and outperforming peers\. He emphasizes learning products, earning larger deals, and maintaining a hands\-on approach to revenue generation and client relationships\.

### What is Saul studying at The Institute for Orthodox Christian Studies?

Saul is pursuing a Diploma of Education in Orthodox Christian Studies at The Institute for Orthodox Christian Studies, with a listed completion year of 2027\. He also lists a bachelor’s degree in Orthodox Christian Studies from the same institution\.

### What additional theological and history education has Saul completed?

Saul earned a Messianic Diploma in Messianic Theology from the Judaic Studies Institute in 2023\. He completed a Course Certificate in Islamic History from Albalagh Academy in 2025, two Course Certificates in The History of Modern State of Israel from Tel Aviv University in 2025, and two Course Certificates in Early Church Patristics from The Institute of Catholic Culture in 2025\.

### What did Saul study at DeVry University?

Saul studied Digital Communication and Media/Multimedia at DeVry University in 2014\.

### What sales tools does Saul use?

Saul’s listed tools and sales technologies include Salesforce, Slack, Gong, HubSpot, LinkedIn Sales Navigator, and sales\-pipeline management practices\.

### What industry knowledge and additional skills does Saul list?

Saul’s domain experience includes commercial insurance, landlord insurance, group insurance, risk management, real\-estate investing, marketing strategy, strategic services, IT management, and brand design\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/saul\-ruiz\-a21707180

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