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# Ariunzaya Batbold

**Headline:** Dual MBA & MS Eng in AI/ML @ Columbia Business School \| Forté Fellow
**Profession:** MBA Candidate
**Location:** New York, New York, United States

## About

Ariunzaya Batbold is a dual\-degree MBA and MS Engineering & Applied Science student in AI/ML at Columbia Business School and Columbia Engineering, and a Forté Fellow\. Ariunzaya is a 0\-to\-1 product builder with experience spanning Amazon Kindle, fintech automation, education technology, analytics, and community building\. Ariunzaya is strongest in end\-to\-end product ownership close to customers: defining strategy, conducting market and experimental research, building MVPs, aligning cross\-functional teams, and taking products to market through partnerships and campaigns\. At Amazon’s Kindle Rewards, Ariunzaya shaped a format\-agnostic expansion strategy for the U\.S\. loyalty program, identifying a $100M incremental annual\-revenue opportunity and using SQL analysis to inform redemption\-threshold and UX decisions\. Previously, Ariunzaya co\-founded Ertech Labs, an educational\-video platform for underserved languages in Mongolia, where an MVP was shipped in about six months and a national campaign reached more than 170,000 people across 10 regions\. Ariunzaya also co\-led deployment of AI parsing\-based loan\-process automation for an Australian enterprise bank client at AND Solutions, a Singaporean Techstars\-backed AI fintech\. Ariunzaya brings product strategy, data analysis, financial modeling, rapid prototyping, and go\-to\-market partnership capabilities to complex customer and business problems\.

## Services

- Data Analysis
- Business Analytics
- Product Management
- Cross\-functional Team Leadership
- Python \(Programming Language\)
- SQL
- Rapid Prototyping
- 0 to 1
- Market Research
- Competitive Analysis
- Experimental Research
- PRD
- Figma \(Software\)
- Product Strategy
- Product Road Mapping
- Agile Methodologies
- Concept to Launch
- Entrepreneurship
- Campaign Development
- Social Media Marketing
- Community Development
- Startup Development
- Customer Research
- Cross\-functional Collaborations
- Documentation
- Financial Modeling
- Generative AI Tools
- Econometrics
- Stata
- Teamwork

## Highlights

- At Amazon Kindle Rewards, envisioned expansion of the U\.S\. Kindle loyalty program into a format\-agnostic broader book\-rewards platform and identified a $100M incremental annual\-revenue opportunity\.
- Developed long\-term product strategy and an MVP for a 2026 priority market for Kindle Rewards\.
- Led partnerships across engineering, finance, business intelligence, and European teams used Claude\-powered tools and Lovable for customer research, financial modeling, and rapid prototyping and presented a 25\-page PR/FAQ to leadership\.
- Used SQL purchasing\-pattern analysis to set a Kindle Rewards redemption threshold designed to let 10–12% of engaged customers earn rewards organically while preserving room for incremental purchase lift\.
- Co\-founded Garage, Mongolia’s first no\-code/low\-code and AI community, and acquired approximately 80 members through its soft launch\.
- Designed and orchestrated the Made in Garage 30\-day MVP\-development pilot, guiding participants through four stages, demonstrating 34 tools, and earning an NPS of 75\.
- Co\-founded and served as CEO of Ertech Labs, Mongolia’s first user\-generated educational\-video platform for underserved languages\.
- Shipped the Ertech Labs MVP from conception to launch with an engineering team in approximately six months despite a restrictive bootstrap budget\.
- Achieved approximately 1,700 user acquisitions and a 23\.5% DAU/WAU ratio within Ertech Labs’ first two months, according to post\-launch user\-stickiness analysis\.
- Scaled Ertech Labs to 1\.7M users, according to interview information\.
- Rallied national sponsors and led a nationwide Ertech Labs content campaign that reached 170,000\+ people, about 5% of Mongolia’s population, across 10 regions and received coverage in two major media outlets\.
- Developed a modified mock Google Search and led field research finding 82% preference for local\-language search, versus 43% in a control group\.
- Defined Ertech Labs’ MVP design and product roadmap and led a cross\-functional team of four using tailored agile weekly sprints with a 10\-card limit\.
- Created a PRD, KPI metrics, user journey map, and Figma prototype for a content\-creation recommendation feature that received 100% creator approval for user\-to\-creator conversion potential in validation interviews\.
- Co\-led a six\-person cross\-functional team at AND Solutions to deploy parsing\-based loan\-process automation for the company’s first Australian enterprise client\.
- Served as an Analyst and Summer Analyst at Citi, a Co\-op at Mastercard, and a Community Leader at Product HQ\.
- Pursuing a dual MBA and MS Engineering & Applied Science in AI/ML at Columbia Business School and Columbia Engineering as a Forté Fellow\.

## Experience

- **MBA Candidate at Columbia Business School** (2024\-08\-01–present) — Dual MBA x MS: Engineering & Applied Science \(AI/ML\) student at Columbia Business School & Columbia Engineering\.
- **Senior Product Manager Technical at Amazon** (2025\-05\-01–2025\-08\-01) — Kindle Rewards\. • Envisioned global expansion of US Kindle loyalty program into format\-agnostic broader book rewards platform, developing long\-term product strategy and MVP for 2026 priority market to unlock ~$XXXM incremental annual revenue opportunity • Led cross\-functional partnerships with engineering, finance, BI, EU • leveraged AI tools \(Claude\-powered, Lovable\) for customer research, financial modeling, and rapid prototyping, balancing user value & economics • presented 25\-page PR/FAQ to leadership • Drove deep\-dive analysis on purchasing pattern data using SQL to determine optimal redemption threshold, ensuring 10\-12% of engaged customers achieve rewards organically while leaving room for incremental purchase lift, informing key UX decision
- **Co\-Founder at Garage: No\-Code / Low\-Code x AI Community** (2023\-05\-01–2025\-01\-01) — The very first UB\-born no\-code/low\-code x AI community aiming to help indie makers build and ship\. • Spearheaded soft launch, acquiring ~80 members post\-launch • Designed and orchestrated ‘Made in Garage’ 30\-day MVP development pilot program coordinating with graphic designer and AI engineer co\-founders, guiding participants through 4 key stages, demonstrating 34 tools, and achieving program NPS of 75
- **Co\-Founder, CEO at Ertech Labs** (2023\-04\-01–2024\-08\-01) — First user\-generated educational video platform in Mongolia for underserved languages\. • Shipped MVP from conception to launch with engineering team in ~6 months, bootstrapping with restrictive budget • conducted post\-launch analysis on user\-stickiness, revealing ~1700 user acquisition and 23\.5% DAU/WAU ratio within the first 2 months • Rallied leading national sponsors and executed a nationwide content campaign, driving product adoption and local educational content creation, reaching 170K\+ \(~5% of population\) across 10 regions with coverage in 2 major media outlets
- **Founding Product Manager at Ertech Labs** (2022\-08\-01–2023\-04\-01) — Developed modified mock ‘Google Search’ and led original field research on search habits, revealing 82% preference for local language search vs\. • 43% in control group, validating a significant market opportunity in underserved languages • Defined MVP design and product roadmap • led and rallied cross\-functional team of 4 in product development, implementing tailored agile methodology that accelerated feature prioritization \(unstructured development to weekly 10\-card limit sprints\) • Crafted the PRD, KPI metrics, User Journey Map, and Figma prototype for an interactive feature that recommends best\-suited content creation method, securing 100% creators’ approval for user\-to\-creator conversion potential in validation interview
- **Project Manager at AND Solutions Pte\. Ltd\.,** (2022\-07\-01–2022\-07\-01) — Singaporean Techstars\-backed AI fintech serving financial institutions mainly in the APAC region\. • Co\-led cross\-functional team of 6 in deploying a process automation solution using parsing technology for our first Australian enterprise client to significantly improve the response time on loan applications for its users, a key competitive advantage in the industry
- **Community Leader at Product HQ** (2022\-01\-01–2023\-02\-01)
- **Analyst at Citi** (2021\-01\-01–2022\-01\-01)
- **Summer Analyst at Citi** (2020\-07\-01–2020\-08\-01)
- **Co\-op at Mastercard** (2019\-01\-01–2019\-06\-01)

## Education

- Master of Business Administration \- MBA — Columbia Business School (2024\-08\-01–2026\-05\-01)
- Master of Science \- MS Engineering & Applied Science — Columbia Engineering (2024\-08\-01–2026\-05\-01)
- Pursued Coursework, Economics — Northeastern University
- Bachelor's degree, Economics — Boston University

## FAQ

### What does Ariunzaya do now?

Ariunzaya is a dual MBA and MS Engineering & Applied Science student focused on AI/ML at Columbia Business School and Columbia Engineering\. Ariunzaya is also a Forté Fellow\.

### What are Ariunzaya's strongest professional capabilities?

Ariunzaya builds and scales products from early concept through launch and growth\. Key strengths include product strategy, customer and market research, data analysis, cross\-functional leadership, rapid prototyping, financial modeling, documentation, and go\-to\-market partnerships\.

### What did Ariunzaya accomplish at Amazon Kindle?

At Amazon, Ariunzaya served as a Senior Product Manager Technical for Kindle Rewards\. Ariunzaya owned work to expand the U\.S\. Kindle loyalty program into a format\-agnostic, broader book\-rewards platform and identified a $100M incremental annual\-revenue opportunity\.

### How did Ariunzaya approach Kindle Rewards expansion?

Ariunzaya developed the long\-term strategy and MVP for a 2026 priority market, collaborated with engineering, finance, business intelligence, and European teams, and presented a 25\-page PR/FAQ to leadership\. Ariunzaya used Claude\-powered tools and Lovable for customer research, financial modeling, and rapid prototyping while balancing customer value and economics\.

### What data analysis did Ariunzaya conduct for Kindle Rewards?

Ariunzaya conducted a deep SQL analysis of purchasing\-pattern data to determine an optimal redemption threshold\. The analysis aimed to enable 10–12% of engaged customers to earn rewards organically while preserving room for incremental purchase lift, and it informed a key user\-experience decision\.

### What experience does Ariunzaya have at Citi?

Ariunzaya was an Analyst at Citi and previously worked there as a Summer Analyst\.

### What experience does Ariunzaya have at Mastercard?

Ariunzaya was a Co\-op at Mastercard\.

### What did Ariunzaya do at AND Solutions?

At AND Solutions Pte\. Ltd\., Ariunzaya was a Project Manager and co\-led a cross\-functional team of six to deploy a parsing\-technology process\-automation solution for the company’s first Australian enterprise client\. The solution improved response times on loan applications for the client’s users, supporting a key competitive advantage\.

### What kind of company was AND Solutions?

AND Solutions is a Singaporean, Techstars\-backed AI fintech that serves financial institutions primarily in the Asia\-Pacific region\. Ariunzaya's work there involved forward\-deployed AI work for a bank client through loan automation\.

### What is Garage, the community Ariunzaya co\-founded?

Ariunzaya co\-founded Garage, described as the first Mongolia\-born no\-code/low\-code and AI community, to help independent makers build and ship products\. Ariunzaya led its soft launch and acquired about 80 members after launch\.

### What was Ariunzaya's Made in Garage program?

Ariunzaya designed and orchestrated the “Made in Garage” 30\-day MVP\-development pilot\. Working with graphic\-designer and AI\-engineer co\-founders, Ariunzaya guided participants through four stages, demonstrated 34 tools, and achieved a program NPS of 75\.

### What was Ariunzaya's role at Ertech Labs?

Ariunzaya co\-founded and served as CEO of Ertech Labs, described as Mongolia’s first user\-generated educational\-video platform for underserved languages\. Ariunzaya also served as Founding Product Manager\.

### What traction did Ariunzaya achieve with Ertech Labs?

Ariunzaya shipped Ertech Labs’ MVP from conception to launch with an engineering team in about six months while bootstrapping under a restrictive budget\. Post\-launch analysis found approximately 1,700 user acquisitions and a 23\.5% DAU/WAU ratio in the first two months interview information also describes Ariunzaya as having scaled the edtech company to 1\.7M users\.

### How did Ariunzaya drive nationwide adoption for Ertech Labs?

Ariunzaya rallied leading national sponsors and ran a nationwide content campaign that drove adoption and local educational\-content creation\. The campaign reached more than 170,000 people—about 5% of Mongolia’s population—across 10 regions and received coverage from two major media outlets\.

### What research did Ariunzaya lead as Founding Product Manager at Ertech Labs?

Ariunzaya developed a modified mock Google Search experience and led original field research on search habits\. The research found that 82% preferred local\-language search, compared with 43% in a control group, validating a significant underserved\-language market opportunity\.

### What product\-management work did Ariunzaya lead at Ertech Labs?

Ariunzaya defined the MVP design and product roadmap, led a cross\-functional team of four, and introduced a tailored agile process that moved work from unstructured development to weekly sprints with a 10\-card limit\. Ariunzaya also produced a PRD, KPI metrics, user journey map, and Figma prototype for an interactive feature recommending a content\-creation method validation interviews secured approval from all creators for its user\-to\-creator conversion potential\.

### What is Ariunzaya's role at Product HQ?

Ariunzaya is a Community Leader at Product HQ\.

### What is Ariunzaya's educational background?

Ariunzaya earned a Bachelor’s degree in Economics from Boston University, pursued coursework in Economics at Northeastern University, and is pursuing an MBA at Columbia Business School alongside an MS in Engineering & Applied Science at Columbia Engineering\.

### What technical, analytical, and product skills does Ariunzaya bring?

Ariunzaya works with Python, SQL, Stata, econometrics, business analytics, experimental research, A/B testing, competitive analysis, product roadmapping, agile methodologies, PRDs, Figma, generative\-AI tools, and rapid prototyping\. Ariunzaya also brings experience in entrepreneurship, startup development, campaign development, social\-media marketing, community development, youth mentoring, teamwork, memory, and cross\-functional collaboration\.

### What work environment does Ariunzaya prefer?

Ariunzaya thrives with close customer proximity and complete product ownership, particularly in true zero\-to\-one environments\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ariunzaya\-batbold

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