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# Brian Bartiss

**Headline:** Vice President of Sales | Fashion
**Profession:** Vice President of Sales | Fashion
**Location:** New York, New York, United States

## About

Brian Bartiss is Vice President of Sales | Fashion at Informa Markets, supporting MAGIC, PROJECT, SOURCING, COTERIE, and OFFPRICE fashion events. Brian is a sales and fashion-industry leader with experience building revenue strategies, leading large teams, developing retail and brand partnerships, and using disciplined pipeline management, forecasting, and performance analysis to drive growth. Brian manages a $100 million portfolio, with 9 direct reports and 54 indirect reports, and achieved 12% year-over-year growth on that portfolio through dedicated coaching and pipeline management. Brian’s leadership approach centers on building high-performing teams through coaching, development, and structured accountability. Earlier, Brian delivered 330% year-over-year U.S. sales growth at Otrium, built its U.S. B2B channel into a $16 million FY2023 revenue stream, and supported 178 new partnerships valued at more than $160 million. Brian has also led North American menswear sales, managed $32 million and $12 million annual sales portfolios, launched new fashion-event categories, and secured collaborations including Champion x Supreme, RAINS x Diemme, and Mami Wata x Moncler. Brian holds a B.S. in Business Administration and Management from the University of Vermont and a Master’s in Marketing from LIM College.

## Services

- Sales Pipeline Development
- Team Management
- Cross-functional Team Leadership
- Team Motivation
- Change Management
- Pipeline Integrity
- Consultative Sales Management
- International Sales
- Sales Management Coaching
- Event Management
- Brand Awareness
- Sales Leadership
- Sales Strategy
- Presentations
- Sales Forecasting
- Menswear
- Strategic Partnerships
- SaaS Sales
- Team Leadership
- Gross Margin Analysis

## Highlights

- Manages a $100 million portfolio, 9 direct reports, and 54 indirect reports.
- Achieved 12% year-over-year growth on a $100 million portfolio through dedicated coaching and pipeline management.
- Builds high-performing teams through coaching, development, and structured accountability.
- Serves as Vice President of Sales | Fashion at Informa Markets, supporting MAGIC, PROJECT, SOURCING, COTERIE, and OFFPRICE fashion events.
- Delivered 10% year-over-year sales growth and a 13% year-over-year increase in retailer attendance as Head of Sales & Retail | Fashion at Informa Markets.
- Led revenue growth, market expansion, business development, and key-account acquisition for PROJECT Men’s, MAGIC Men’s, and other men’s fashion shows.
- Created and launched Skate, Golf, and Cash & Carry show-floor categories at Informa Markets.
- Directed and mentored 10 Sales and Retail Directors, Managers, and Executives at Informa Markets.
- Delivered 330% year-over-year U.S. sales growth in FY2023 as U.S. Team Lead at Otrium.
- Managed four Business Development Managers and supported 178 new Otrium partnerships valued at more than $160 million.
- Built and scaled Otrium’s U.S. B2B channel for unsold inventory, generating $16 million in FY2023.
- Achieved 126% of quota in FY2022 while launching and scaling Otrium’s U.S. market through enterprise, mid-market, and SMB partnerships.
- Managed $12 million in annual sales across North American major, key, independent, and off-price accounts as Head of Menswear | North America at Polly King & Co.
- Led five direct reports at Polly King & Co and supported North American market entry through warehousing, logistics, collection development, merchandising, and pricing.
- Secured Champion x Supreme, Champion x Craig Green, RAINS x Diemme, RAINS x Wood Wood, Mami Wata x Noah, Mami Wata x Vans, and Mami Wata x Moncler collaborations.
- Generated more than $11 million in East Coast sales as Brand Architect | East Coast Sales Manager at The Foundation for Kappa and K-Way.
- Managed $32 million in annual sales across East Coast and Midwest major, independent, and off-price accounts at GMI-USA/BELOVEFINE.
- Represented Michael Bastian, Ben Sherman, Zac Posen, Tommy Bahama, and Lands' End at GMI-USA/BELOVEFINE.
- Managed flash-event planning, curation, vetting, site placement, reporting, and product-launch alignment as Digital Merchandiser | Footwear at Nordstrom.
- Managed store inventory allocation, replenishment, reconciliation, assortment planning, and sales-to-stock reporting as Planning & Allocation Specialist at Diesel.
- Met and exceeded daily UPT and AVT goals and weekly sales goals of $15,000 as a Stylist at Diesel.
- Supported key-account marketing, co-op advertising evaluation, and weekly product email campaigns at FERRAGAMO.
- Supported wholesale accounts, market appointments, order entry, and merchandising standards for Barney’s, Saks Fifth Avenue, and Bloomingdales at Paul Smith.
- Earned a B.S. in Business Administration and Management from the University of Vermont and a Master’s in Marketing from LIM College.

## Experience

- **Vice President of Sales | Fashion at Informa Markets** (2025-01-01–present) — MAGIC, PROJECT, SOURCING, COTERIE & OFFPRICE Fashion Events
- **Head of Sales & Retail | Fashion at Informa Markets** (2024-02-01–2025-01-01) — PROJECT & MAGIC Men's Fashion Events • Achieved a 10% YoY increase in sales and a 13% YoY rise in retailer attendance by implementing innovative sales strategies and strengthening industry relationships. • Improved forecasting through extensive pipeline analysis and management, driving team accountability. • Spearheaded revenue growth and market expansion for PROJECT Men’s, MAGIC Men’s, and other men’s fashion shows, driving business development strategies and securing key account acquisitions. • Created and launched new show floor categories, including Skate, Golf, Cash & Carry • Elevated brand and retail mix by fostering meaningful connections with industry leaders, optimizing partnerships, and strengthening relationships with major retail accounts. • Directed and mentored a high-performing team of 10 Sales and Retail Directors, Managers, and Executives, enhancing cross-selling opportunities, team engagement and sales effectiveness.
- **US Team Lead at Otrium** (2023-01-01–2024-01-01) — Delivered +330% YoY sales growth in the US for FY 2023 by driving strategic business development and implementing innovative sales strategies. • Managed and mentored a team of 4 Business Development Managers, supported 178 new partnerships valued at over $160M. • Built and scaled the US B2B channel as a new revenue stream for unsold inventory, generating $16M FY 2023. • Partnered with the executive team to craft a competitive business development strategy, aligning with commercial objectives and evolving industry trends. • Oversaw pipeline management, funnel dynamics, stakeholder mapping, forecasts, and KPI reporting to ensure consistent performance. • Conducted research and competitive analysis, delivering actionable insights and relevant trends to board members and internal partners.
- **Senior Manager, Global Business Development & Partnerships at Otrium** (2021-09-01–2023-01-01) — Off-price marketplace focused on sustainability • Launched and scaled the US market, achieving 126% of the quota in FY 2022 through Enterprise, MM and SMB account partnerships. • Identified and secured top prospects, driving new business initiatives to meet aggressive revenue growth targets. • Focused on building strong relationships with enterprise clients to drive market penetration and long-term growth.
- **Head of Menswear | North America at Polly King & Co** (2020-12-01–2021-09-01) — Brands Represented: Champion Europe Reverse Weave, Aimé Leon Dore, Rains, Studio Nicholson, Hereu, Wax London, DMY by DMY, Taion, Solid & Striped, Good News, clothsurgeon, Mami Wata, Sealand, the Upside, Castore, Nicce, MoreJoy by Christopher Kane • Managed all major, key, independent, and off-price accounts across North America, driving $12M in annual sales. • Developed and executed short and long-term growth strategies to launch, reposition, and scale brands and line extensions. • Partnered with key accounts to align brand positioning and execute strategic initiatives, negotiating financial business plans to achieve revenue growth. • Conducted regular business reviews with internal and external stakeholders, aggregating feedback to optimize sales strategies and ensure goal alignment. • Secured high-profile brand collaborations and special projects, including Champion x Supreme, Champion x Craig Green, RAINS x Diemme, RAINS x Wood Wood, Mami Wata x Noah, Mami Wata x Vans, and Mami Wa
- **Menswear Sales Manager | North America at Polly King & Co** (2018-07-01–2020-12-01)
- **Brand Architect | East Coast Sales Manager at The Foundation** (2017-06-01–2018-07-01) — Brands Represented: Kappa & K-Way • Launched and managed East Coast majors, premium accounts and regional chains • +$11m of sales. • Developed and executed sales and margin optimization strategies to support brand growth and maximize profitability. • Identified and pursued new business opportunities, expanding current partnerships and acquiring new accounts. • Delivered compelling product presentations to buyers, aligning assortment plans with sales opportunities to drive growth. • Managed account profitability, created seasonal forecasts by door/category, and identified key opportunities for improvement. • Collaborated with Finance and Operations teams to ensure seamless credit, shipping, and booking processes for all accounts.
- **East Coast & Midwest Territory Manager at GMI-USA/BELOVEFINE** (2015-07-01–2017-06-01) — Brands Represented: Michael Bastian, Ben Sherman, Zac Posen, Tommy Bahama, Lands' End • Managed $32M in annual sales across East Coast and Midwest major, independent, and off-price accounts. • Analyzed weekly sales data by account to identify risks and opportunities, implementing strategies for revenue growth. • Optimized inventory management through ATS, minimizing liability and ensuring replenishment efficiency. • Delivered product presentations to new and existing accounts, aligning assortments with market demand and sales opportunities. • Collaborated with the design team to create SMUs for major accounts, leveraging historical data and trend analysis. • Coordinated with production teams to meet tight deadlines, ensuring timely delivery and addressing urgent requests. • Conducted product knowledge seminars and ensured adherence to visual merchandising standards across wholesale accounts.
- **Planning & Allocation Specialist at Diesel** (2014-01-01–2014-01-01) — Managed store inventory levels to align with capacity and sales expectations along with store specific needs • Generated sales-to-stock reports to monitor store inventory levels to ensure ideal stock levels are consistently maintained • Responsible for distribution and management of inventory from initial allocation, replenishment and end of season reconciliation • Identified best assortment of merchandise for stores based on past sales performance, emerging trends and store needs • Recapped and analyzed actual sales results to plan and to current trend for all stores
- **Digital Merchandiser | Footwear at Nordstrom** (2014-01-01–2015-01-01) — Managed the end-to-end process for flash events, including planning, curating and vetting each sale • Leverage site placements, navigation and marketing opportunities to place our best selection in front of the customer • Analyze weekly, monthly and quarterly reporting to adapt strategies based on customer insights, inventory trends and competitive landscapes • Maintained a shared timeline for product launches, helping marketing align with on site content and campaigns
- **Wholesale Assistant at Paul Smith** (2014-01-01–2014-01-01) — Responded to client requests and questions, provided service to accounts on a day-to-day basis • Scheduled and assisted in market appointments • Responsible for order entry, ensuring orders are submitted by agreed deadlines • Partnered with wider teams to create and maintain merchandising standards for Barney’s, Saks 5th Avenue and Bloomingdales
- **Marketing/Special Events Assistant at FERRAGAMO** (2013-01-01–2014-01-01) — Assisted in developing marketing and advertising strategies based on past performance and global initiatives for key accounts • Evaluated and recommended co-op advertising opportunities across all channels, ensuring a consistent luxury message is communicated • Created elegant weekly email blasts promoting new and top selling products
- **Stylist at Diesel** (2011-01-01–2013-01-01) — Met and exceeded daily UPT, AVT and weekly sales goals of $15,000 • Built and upheld customer clientele book for future call backs of sales on product and events • Processed payments and assisted with visual merchandising and store displays

## Education

- Bachelor of Science \(B.S.\), Business Administration and Management, General — University of Vermont
- Master's, Marketing — LIM College

## FAQ

### What does Brian do now?

Brian is Vice President of Sales | Fashion at Informa Markets. His current scope includes MAGIC, PROJECT, SOURCING, COTERIE, and OFFPRICE fashion events.

### What are Brian's core strengths?

Brian leads sales through pipeline development and integrity, consultative sales management, forecasting, strategic partnerships, cross-functional leadership, team motivation, change management, event management, and gross-margin analysis. Brian also brings experience in international sales, SaaS sales, menswear, brand awareness, presentations, and sales-management coaching.

### What is Brian's sales-leadership scope and track record?

Brian manages a $100 million portfolio, 9 direct reports, and 54 indirect reports. He achieved 12% year-over-year growth on the portfolio through dedicated coaching and pipeline management, and builds high-performing teams through coaching, development, and structured accountability.

### What did Brian accomplish at Informa Markets before becoming Vice President of Sales?

As Head of Sales & Retail | Fashion at Informa Markets for PROJECT and MAGIC Men’s Fashion Events, Brian achieved 10% year-over-year sales growth and a 13% year-over-year increase in retailer attendance. He improved forecasting through extensive pipeline analysis and management, drove revenue growth and market expansion, acquired key accounts, launched Skate, Golf, and Cash & Carry show-floor categories, and strengthened relationships with industry leaders and major retail accounts. Brian also led and mentored a team of 10 Sales and Retail Directors, Managers, and Executives, improving cross-selling, engagement, and sales effectiveness.

### What did Brian accomplish as U.S. Team Lead at Otrium?

As U.S. Team Lead at Otrium, Brian delivered 330% year-over-year U.S. sales growth in FY2023. He managed and mentored four Business Development Managers, supported 178 new partnerships valued at more than $160 million, and built and scaled the U.S. B2B channel as a new revenue stream for unsold inventory that generated $16 million in FY2023. Brian partnered with the executive team on competitive business-development strategy, managed pipelines, funnels, stakeholder mapping, forecasts, and KPI reporting, and delivered market and competitive insights to board members and internal partners.

### What did Brian accomplish in global business development at Otrium?

As Senior Manager, Global Business Development & Partnerships at Otrium, an off-price marketplace focused on sustainability, Brian launched and scaled the U.S. market. He achieved 126% of quota in FY2022 through enterprise, mid-market, and SMB account partnerships, identified and secured leading prospects, and developed enterprise-client relationships to support market penetration and long-term growth.

### What did Brian do as Head of Menswear | North America at Polly King & Co?

As Head of Menswear | North America at Polly King & Co, Brian managed major, key, independent, and off-price accounts across North America and drove $12 million in annual sales. Brian developed growth strategies to launch, reposition, and scale brands and line extensions negotiated financial business plans with key accounts conducted stakeholder business reviews and led five direct reports. Brian also supported North American market entry through warehousing, logistics, collection development, merchandising, and pricing, while setting seasonal targets and addressing underperforming products.

### What notable brands and collaborations did Brian lead at Polly King & Co?

At Polly King & Co, Brian secured collaborations and special projects including Champion x Supreme, Champion x Craig Green, RAINS x Diemme, RAINS x Wood Wood, Mami Wata x Noah, Mami Wata x Vans, and Mami Wata x Moncler. The brands represented in Brian’s menswear work included Champion Europe Reverse Weave, Aimé Leon Dore, Rains, Studio Nicholson, Hereu, Wax London, DMY by DMY, Taion, Solid & Striped, Good News, clothsurgeon, Mami Wata, Sealand, the Upside, Castore, Nicce, and MoreJoy by Christopher Kane.

### Did Brian hold another role at Polly King & Co?

Brian also served as Menswear Sales Manager | North America at Polly King & Co.

### What did Brian accomplish at The Foundation?

As Brand Architect | East Coast Sales Manager at The Foundation, representing Kappa and K-Way, Brian launched and managed East Coast major accounts, premium accounts, and regional chains, generating more than $11 million in sales. Brian developed sales and margin-optimization strategies, expanded existing partnerships and won new accounts, aligned buyer assortment plans with sales opportunities, managed account profitability and door-by-category forecasts, and partnered with Finance and Operations on credit, shipping, and booking processes.

### What did Brian accomplish at GMI-USA/BELOVEFINE?

As East Coast & Midwest Territory Manager at GMI-USA/BELOVEFINE, Brian managed $32 million in annual sales across major, independent, and off-price accounts. Brian analyzed weekly account sales, optimized inventory through ATS, presented product to accounts, collaborated with design on SMUs, coordinated with production on deadlines and urgent requests, and conducted product-knowledge seminars and visual-merchandising standards work across wholesale accounts. The represented brands were Michael Bastian, Ben Sherman, Zac Posen, Tommy Bahama, and Lands' End.

### What did Brian do at Nordstrom?

As Digital Merchandiser | Footwear at Nordstrom, Brian managed the end-to-end process for flash events, including planning, curation, and sale vetting. Brian used site placement, navigation, and marketing opportunities to feature the strongest selection analyzed weekly, monthly, and quarterly reporting and maintained a shared product-launch timeline to align marketing with on-site content and campaigns.

### What did Brian do at Diesel as a Planning & Allocation Specialist?

As Planning & Allocation Specialist at Diesel, Brian managed store inventory against capacity, sales expectations, and store-specific needs. Brian generated sales-to-stock reporting, managed initial allocation, replenishment, and end-of-season reconciliation, identified store assortments using sales performance and trends, and analyzed sales results against plan and current trends.

### What did Brian do as a Stylist at Diesel?

Earlier at Diesel, Brian worked as a Stylist. Brian met and exceeded daily UPT and AVT goals and weekly sales goals of $15,000, built and maintained a clienteling book, processed payments, and supported visual merchandising and store displays.

### What did Brian do at FERRAGAMO?

As Marketing/Special Events Assistant at FERRAGAMO, Brian assisted with marketing and advertising strategies based on past performance and global initiatives for key accounts. Brian evaluated co-op advertising opportunities across channels to maintain a consistent luxury message and created weekly email campaigns promoting new and top-selling products.

### What did Brian do at Paul Smith?

As Wholesale Assistant at Paul Smith, Brian responded to account requests, scheduled and assisted with market appointments, entered orders by agreed deadlines, and partnered with broader teams to create and maintain merchandising standards for Barney’s, Saks Fifth Avenue, and Bloomingdales.

### What is Brian's education?

Brian earned a Bachelor of Science in Business Administration and Management, General, from the University of Vermont and a Master’s in Marketing from LIM College.

## Links

- LinkedIn: https://www.linkedin.com/in/brian-bartiss

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