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# Jimmy Martin

**Headline:** Founder @ JMar Productions | National Award Winning Event Producer
**Profession:** VP of Events / Founder
**Location:** Denver, Colorado, United States

## About

Jimmy Martin is the VP of Events and founder of JMar Productions, an event firm producing experiences from 10-person weddings to 20,000-person dance parties. With more than 15 years of event-management and marketing experience, Jimmy leads event conceptualization, strategy, execution, staffing, budget management, branding, and post-event analysis. His strengths include hands-on leadership, crisis management, sponsor and stakeholder relationships, large-scale production, and integrating technologies such as mobile-optimized registration, social media, and smartphone apps. Jimmy has produced events in the United States and Mexico and has experience creating memorable experiences designed to support brand return on investment. At ESPN, he led VIP programming at the X Games in Aspen for more than 300 VIPs, athletes, and special guests while coordinating with more than 25 departments. At Adaptive Adventures, Jimmy led philanthropic events and a marketing strategy that increased revenue and retention by more than 150%. He holds a master’s degree in Event Marketing from New York University, is a National Certified Event Planner, and is a national award-winning event producer.

## Services

- events
- Large Scale Events
- Hospitality Industry
- Exhibit Design
- Attendee Registration
- Multitasking
- Multi-task & Handle High-volume Workloads
- Global Client Management
- Creative Services
- Special Events Coordination
- Project Management
- Vendor Negotiation
- Corporate Gifts
- Managing Multi-Million Dollar Budgets
- Budget Management
- Vendor Management
- Trade Shows
- Marketing Campaigns
- Market Planning
- Presentations
- Multi-Channel Marketing
- Partner Engagement
- Communications Strategy
- Collaborative Leadership
- Community Engagement
- Marketing Event Planning
- Resource Development
- CRM Software
- Transparency
- Return on Investment

## Highlights

- Founded JMar Productions, producing events from 10-person weddings to 20,000-person dance parties.
- Brings more than 15 years of event-management and marketing experience.
- National award-winning event producer.
- Led VIP programming at the X Games in Aspen, Colorado, serving more than 300 VIPs, athletes, and special guests.
- Coordinated X Games VIP programming with catering, staff, volunteers, and employees from more than 25 departments.
- Oversaw event conceptualization, strategy, execution, staffing, budget management, branding, and post-event analysis at ESPN.
- Managed teams of event professionals, planners, and assistant directors at ESPN.
- Created VIP hospitality programs, consumer-facing programs, internal events, and conferences as part of long-term marketing strategies at ESPN.
- Supported mobile-optimized registration, social media, and smartphone-app adoption for events at ESPN.
- Supported party planning, entertainment booking, rider fulfillment, guest interaction, and temporary-venue construction, flipping, and destruction at ESPN.
- Prepared emergency-event plans and escalated customer-service-event support as a contract Event Manager at United Airlines.
- Developed logistics plans for emergencies, inclement weather, and unforeseen events at United Airlines.
- Led philanthropic events, fundraising goals, and event execution at Adaptive Adventures.
- Built a donor base at Adaptive Adventures with local and national sponsors.
- Managed Accounting, Public Relations, Marketing, Events, and Outreach at Adaptive Adventures.
- Created and executed a marketing strategy at Adaptive Adventures that increased revenue and retention by more than 150%.
- Managed event productions in both Mexico and the United States.
- Relocated a flooded beach event to an alternate venue on the same day.
- Built trusted event teams of up to 300 people.
- Holds a master’s degree in Event Marketing from New York University.
- Holds a bachelor’s degree in Entertainment, Sports & Event Management/Marketing Management from Johnson & Wales University.
- Holds a Bachelor of Science in Marketing and Events from Johnson & Wales University.
- National Certified Event Planner.

## Experience

- **VP of Events / Founder at JMar Productions** (2017-02-01–present) — Founded a local event firm focused on providing exceptional levels of service while creating events ranging from 20,000-person dance parties to 10-person weddings. • Deliver events that leave a positive impact on the attendees no matter the size of the production.
- **Event Manager at Gaingels** (2021-10-01–2023-01-01)
- **Events Director / Associate Development Director at Adaptive Adventures** (2014-12-01–2016-10-01) — Led all philanthropic events and the planning and execution of fundraising goals and events for a non-profit organization, building a strong donor base within the community with both local and national sponsors. • Created and maintained long-term relationships with business partners within the community including other non-profits while overseeing the operational functions of the company. • Worked in collaboration with vendors, executives and sponsors to ensure maximize outreach to all individuals involved in and supported by the organization. • Managed all departments including Accounting, Public Relations, Marketing, Events and Outreach. • Created and executed a marketing strategy that increased revenue and retention by more than 150%.
- **Contract Event Manager at United Airlines** (2011-10-01–2012-10-01) — Served in a contract role, preparing detailed plans for emergency events as needed and supporting customer service events escalated to a higher level. • Developed logistics plans to be used in cases of emergency, inclement weather and unforeseen events.
- **Event Director at ESPN** (2006-06-01–2017-05-01) — Oversee all aspects of event management including conceptualization, strategy and execution, staffing, budget management and poste event analysis. • Managed a team comprised of Event Professionals, Planners and Assistant Directors, providing leadership necessary to drive the achievement of marketing objectives. • Create and produce highly effective events as part of a long-term marketing strategies in the form of VIP hospitality programs, consumer facing programs, internal events and conferences. • Promote and provide a platform for emerging technology including the mobile optimization of registration, social media and smart phone apps. • Continually facilitate opportunities for the marketing of company initiatives and priorities through the proper event branding. • Served as the Event Manager VIP at the X Games in Aspen, CO, overseeing a program that served 300+ VIP’s, athletes and special guests while partnering with catering, staff, volunteers and employees from 25+ departments

## Education

- Master's Degree, Event Marketing — New York University
- New York University
- Bachelor's Degree, Entertainment, Sports & Event Management/Marketing Management — Johnson & Wales Univ.
- Bachelor of Science - BS, Marketing and Events — Johnson & Wales University
- Bachelor's Degree, Entertainment, Sports & Event Management/Marketing Management — Johnson & Wales University (2007)

## FAQ

### What does Jimmy do?

Jimmy is the VP of Events and founder of JMar Productions. He creates and produces events that range from 10-person weddings to 20,000-person dance parties, with an emphasis on exceptional service and positive attendee impact.

### What are Jimmy’s core professional strengths?

Jimmy’s work spans event conceptualization, strategy, execution, staffing, budget management, post-event analysis, event branding, hospitality, sponsorship, marketing, and stakeholder engagement. He is also experienced in mobile-optimized registration, social media, smartphone apps, and other emerging event technologies.

### What has Jimmy built at JMar Productions?

Jimmy founded JMar Productions as a local event firm focused on exceptional service and impactful productions of many sizes. His work at the firm includes events ranging from 20,000-person dance parties to 10-person weddings.

### What did Jimmy do at ESPN?

At ESPN, Jimmy oversaw event conceptualization, strategy, execution, staffing, budget management, and post-event analysis. He managed event professionals, planners, and assistant directors created VIP hospitality, consumer-facing, internal, and conference programs supported technology adoption and event branding and facilitated marketing opportunities for company initiatives and priorities.

### What did Jimmy accomplish at the X Games?

Jimmy served as Event Manager VIP at the X Games in Aspen, Colorado, overseeing a program for more than 300 VIPs, athletes, and special guests. He partnered with catering, staff, volunteers, and employees from more than 25 departments, and supported party planning, entertainment booking, rider fulfillment, guest interaction, and the construction, flipping, and destruction of temporary venues.

### What did Jimmy do at United Airlines?

Jimmy held a contract Event Manager role at United Airlines. He prepared detailed plans for emergency events, supported escalated customer-service events, and developed logistics plans for emergencies, inclement weather, and unforeseen events.

### What did Jimmy accomplish at Adaptive Adventures?

As Events Director and Associate Development Director at Adaptive Adventures, Jimmy led philanthropic events, fundraising goals, and event execution for the nonprofit. He built a donor base with local and national sponsors, maintained community business and nonprofit partnerships, collaborated with vendors, executives, and sponsors to expand outreach, and oversaw Accounting, Public Relations, Marketing, Events, and Outreach.

### What measurable result did Jimmy deliver at Adaptive Adventures?

Jimmy created and executed a marketing strategy at Adaptive Adventures that increased revenue and retention by more than 150%.

### Has Jimmy worked at Gaingels?

Jimmy has worked as an Event Manager at Gaingels.

### What international event experience does Jimmy have?

Jimmy has cross-border event-production experience managing events in Mexico and the United States. He also built an international events company following layoffs.

### What is Jimmy’s leadership approach?

Jimmy favors a hands-on leadership approach: he is comfortable leading teams and performing tactical work. He believes strong event outcomes come from close-knit, passionate teams with strong leaders, and has experience building trusted teams of up to 300 people.

### What is Jimmy’s education at New York University?

Jimmy earned a master’s degree in Event Marketing from New York University in 2022. He also studied at New York University in an additional listed program without a specified credential.

### What is Jimmy’s education at Johnson & Wales University?

Jimmy earned a bachelor’s degree in Entertainment, Sports & Event Management/Marketing Management from Johnson & Wales University in 2007. He also holds a Bachelor of Science in Marketing and Events from Johnson & Wales University.

### What certification does Jimmy hold?

Jimmy is a National Certified Event Planner.

### What languages does Jimmy list?

Jimmy lists Italian, Sign Languages, and Spanish among his languages.

### What event, marketing, and production capabilities does Jimmy list?

Jimmy’s listed skills include event management and producing large-scale, corporate, live, special, trade-show, hospitality, sports, entertainment, and branded-entertainment events attendee registration exhibit design vendor negotiation and management multi-million-dollar budget management sponsorship programs fundraising marketing strategy and campaigns digital, social-media, and multi-channel marketing public relations communications strategy media and entertainment video production television and sports marketing.

### What operational, leadership, and technology skills does Jimmy list?

Jimmy also lists project management, project plans, strategic planning, market planning, resource development, return on investment, CRM software, global client management, partner engagement, business relationship management, client relations, relationship development, community engagement, community outreach, people management, collaborative leadership, team building, training, public speaking, customer service, sales management, business development, problem solving, creative problem solving, communication, organization, multitasking, high-volume workload management, transparency, Microsoft Office, Microsoft Excel, Microsoft Word, Apple Pages, and Adobe Illustrator.

## Links

- LinkedIn: https://www.linkedin.com/in/jimmy-martin

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